The Neuropyramid
The Neuropyramid

Author: Jaime Romano

Publisher: Bubok

Published: 2013-02-28

Total Pages: 166

ISBN-13: 8468632562

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Jaime Romano has for several decades been studying the human brain. As a neuroscientist and marketing consultant, he has amalgamated his knowledge from these fields to create a pioneering model which explains the mental processes that are triggered after we receive a stimulus through our senses, until they lead to an action. An understanding of this model, called Romano ́s Neuropyramid, is a prerequisite for those who are starting in the neuromarketing field and essential reading for marketeers and publisists. The author takes us on a journey through the various levels of the Neuropyramid: attention, sensory activation, emotion, cognition, action regulator and action, through examples, diagrams and friendly language, that remind us of our own experience and invites introspection. Thus, it is possible to understand what happens at the subconscious and intuitive levels in our mind, which substantially increases our ability to predict the action outcome and therefore, consumer behavior.

Augmented Reality and Virtual Reality
Augmented Reality and Virtual Reality

Author: Timothy Jung

Publisher: Springer

Published: 2017-09-04

Total Pages: 374

ISBN-13: 3319640275

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This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

Neural Activity and the Growth of the Brain
Neural Activity and the Growth of the Brain

Author: Dale Purves

Publisher: Cambridge University Press

Published: 1994-06-24

Total Pages: 134

ISBN-13: 9780521455701

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Understanding the role of neural activity in the development of the brain has been a major concern of many modern neurobiologists. The reason is plain enough: since the world influences the brain by means of action potentials and synaptic potentials, activity must be the chief cause of the neural changes wrought by experience. This 1994 volume explores the hypothesis that neural activity generated by experience modulates the ongoing growth of the brain during maturation, thus sculpting in each of us a unique nervous system according to the events of our early life. Brain growth is considered at a macroscopic level by examining brain maps and their modular substructure, and at a cellular level by investigating the neuronal interactions that influence the formation and maintenance of these structures. The ways that experience influences the maturation of the brain at both macroscopic and microscopic levels are described, and the conventional wisdom is re-examined.

Augmented Reality and Virtual Reality
Augmented Reality and Virtual Reality

Author: M. Claudia tom Dieck

Publisher: Springer

Published: 2019-02-19

Total Pages: 335

ISBN-13: 3030062465

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This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

The Central Nervous System of Vertebrates
The Central Nervous System of Vertebrates

Author: Rudolf Nieuwenhuys

Publisher: Springer Science & Business Media

Published: 1998

Total Pages: 2270

ISBN-13: 9783540560135

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This comprehensive reference is clearly destined to become the definitive anatomical basis for all molecular neuroscience research. The three volumes provide a complete overview and comparison of the structural organisation of all vertebrate groups, ranging from amphioxus and lamprey through fishes, amphibians and birds to mammals. This thus allows a systematic treatment of the concepts and methodology found in modern comparative neuroscience. Neuroscientists, comparative morphologists and anatomists will all benefit from: * 1,200 detailed and standardised neuroanatomical drawings * the illustrations were painstakingly hand-drawn by a team of graphic designers, specially commissioned by the authors, over a period of 25 years * functional correlations of vertebrate brains * concepts and methodology of modern comparative neuroscience * five full-colour posters giving an overview of the central nervous system of the vertebrates, ideal for mounting and display This monumental work is, and will remain, unique; the only source of such brilliant illustrations at both the macroscopic and microscopic levels.

Neuromarketing For Dummies
Neuromarketing For Dummies

Author: Stephen J. Genco

Publisher: John Wiley & Sons

Published: 2013-07-29

Total Pages: 423

ISBN-13: 1118518977

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Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

365 Ways to Boost Your Brain Power
365 Ways to Boost Your Brain Power

Author: Carolyn Dean

Publisher: Simon and Schuster

Published: 2008-12-17

Total Pages: 196

ISBN-13: 1440520631

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An apple a day doesn't just keep the doctor away, it can also improve memory. From eating the right foods to knowing the right exercises, becoming smarter isn't always about textbooks and tests. With this practical, interactive guide, you can amp up your IQ in no time! Filled with 365 tips and tricks to better the brain, you'll learn that: Gingko Biloba increases blood flow to the brain learning a new language improves brain function classical music will help your problem-solving abilities sitting up straight doesn't just elevate your body, it improves your thinking process taking a brisk walk builds a better connection between brain cells eating at least one cup of blueberries a day reduces the effects of Alzheimer's disease or dementia and other brain boosting facts! This book is all that's needed for smarter living—starting now.

Neuromarketing Fundamentals
Neuromarketing Fundamentals

Author: Introbooks

Publisher: Createspace Independent Publishing Platform

Published: 2017-08-14

Total Pages: 40

ISBN-13: 9781974567539

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The word brain tends to be used when people talk about anatomical structures or circuitry in the brain. The term mind tends to be used to refer to the subjective cognitive states a brain creates. For example, the prefrontal cortex is an anatomical part of the brain, but attention is a cognitive "state of mind" produced by activity in the brain. Generally, we use these terms interchangeably. We consider "nonconscious processes in the brain" to be equivalent to "the nonconscious mind."

Neuromarketing
Neuromarketing

Author: Leon Zurawicki

Publisher: Springer Science & Business Media

Published: 2010-09-02

Total Pages: 291

ISBN-13: 3540778292

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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.