The ... National Association of Hispanic Publications Media Kit
Author:
Publisher:
Published: 1997
Total Pages: 260
ISBN-13:
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The Mass Media and Latino Politics
Author: Federico Subervi-Velez
Publisher: Routledge
Published: 2009-03-04
Total Pages: 547
ISBN-13: 1135599211
DOWNLOAD EBOOKThe Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs. Recognizing the rising influence of the Latino population in the United States, Federico Subervi-Velez has put together this edited volume, examining various aspects of the Latino and media landscape, including media coverage in English- and Spanish-language media, campaigns, and survey research.
Marketing to American Latinos
Author: M. Isabel Valdés
Publisher: Paramount Market Publishing
Published: 2000
Total Pages: 380
ISBN-13: 9780967143927
DOWNLOAD EBOOKCD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Latino Americans and Political Participation
Author: Sharon Ann Navarro
Publisher: Bloomsbury Publishing USA
Published: 2004-11-23
Total Pages: 346
ISBN-13: 1851095284
DOWNLOAD EBOOKAn examination by distinguished Latino/a scholars of the increasing influence of 37 million Latino/a Americans on U.S. electoral and social movements. Latino Americans and Political Participation examines Latino/a American political behavior, covering both electoral and other political issues. The essays provide thorough accounts of the relevant people, places, and events and provide a broad overview of Latino/a political participation in the United States. The information is accessible to individuals new to the topic, but there is extensive coverage to satisfy experienced researchers as well. The volume is rich with case studies and contains information on important political figures, key political events, and a guide to supplementary literature and resources. Contributors include prominent Latino/a scholars who provide a thorough review of the academic literature on such subjects as political demography, protest politics, interest groups, social movement participation, and political representation in national, state, local, and community-level politics.
Coloring the News
Author: William McGowan
Publisher:
Published: 2003
Total Pages: 0
ISBN-13: 9781893554603
DOWNLOAD EBOOK"This is the provocative argument that drives William McGowan's Coloring the News, a brave, searching work that examines journalism's most controversial issue. McGowan presents a fascinating insider's analysis of how a well-intentioned attempt to accommodate minorities and minority viewpoints has been overtaken by political correctness, which determines what stories get reported in the "elite" media and how. Along the way he dissects how the press has "mistold" key stories including California's Proposition 209 vote, the allegedly "racist" burnings of black churches in the South, the military's ongoing problems with the integration of women and gays, and the consequences of a chaotic immigration policy."--BOOK JACKET.
Hispanic Link Weekly Report
Author:
Publisher:
Published: 2001
Total Pages: 454
ISBN-13:
DOWNLOAD EBOOKMedia Management
Author: Jan Wicks LeBlanc
Publisher: Routledge
Published: 2014-04-04
Total Pages: 337
ISBN-13: 113561959X
DOWNLOAD EBOOKMedia Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Media Management in the Age of Giants
Author: Dennis F. Herrick
Publisher: UNM Press
Published: 2012
Total Pages: 416
ISBN-13: 0826351638
DOWNLOAD EBOOKThe emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
Confirmation Hearing on the Nomination of Hon. Sonia Sotomayor, to be an Associate Justice of the Supreme Court of the United States
Author: United States. Congress. Senate. Committee on the Judiciary
Publisher:
Published: 2010
Total Pages: 1410
ISBN-13:
DOWNLOAD EBOOKLatinos in the American Political System
Author: Jessica L. Lavariega Monforti
Publisher: Bloomsbury Publishing USA
Published: 2019-03-14
Total Pages: 625
ISBN-13:
DOWNLOAD EBOOKThis encyclopedia provides a comprehensive overview of the evolution of Hispanic Americans engaged in U.S. politics, from increased visibility as governors and other lawmakers at the local, state, and federal levels to their growing importance as a voting constituency. This encyclopedia comprehensively surveys the evolution of Latina/o engagement in US politics as voters, candidates, lawmakers, and public officials. It is an authoritative resource for public library patrons, high school students, and undergraduates in a variety of curricular studies, including political science, civics, American history, and Latino studies. The set's A–Z entries were carefully selected and crafted to ensure thorough coverage of all of the individuals, organizations, cultural forces, political issues, and legal decisions that have combined to elevate the role of Latinos at the polls, on the campaign trail, in Washington, and in mayors' offices, city councils, school boards, and statehouses all across the country. In-depth essays on the rising prominence of Latino Americans as voters, candidates, public officials, lawmakers, and opinion leaders will provide further context for understanding their impact on modern U.S. political processes and institutions from the perspective of liberals and conservatives alike.
