The Modern Customer – the PHANTOM

The Modern Customer – the PHANTOM

Author: Livia Rainsberger

Publisher: Springer Nature

Published: 2023-02-15

Total Pages: 277

ISBN-13: 3658391960

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This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space? The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses. A stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.


Customer Innovation

Customer Innovation

Author: Marion Debruyne

Publisher: Kogan Page Publishers

Published: 2019-02-03

Total Pages: 265

ISBN-13: 0749484195

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WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth. Customer Innovation, second edition, includes exciting updates around co-creation and the benefits of involving customers, stakeholders and employees from the beginning. It provides guidance on using technology to reinvent traditional business models, with consumer needs at the heart. With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate handbook for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.


Modern Logistics Management

Modern Logistics Management

Author: John F. Magee

Publisher: John Wiley & Sons

Published: 1985-10-02

Total Pages: 458

ISBN-13: 9780471812616

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This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.


Phantom Terror

Phantom Terror

Author: Adam Zamoyski

Publisher: Basic Books

Published: 2015-02-10

Total Pages: 437

ISBN-13: 0465060935

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For the ruling and propertied classes of the late eighteenth century, the years following the French Revolution were characterized by intense anxiety. Monarchs and their courtiers lived in constant fear of rebellion, convinced that their power-and their heads-were at risk. Driven by paranoia, they chose to fight back against every threat and insurgency, whether real or merely perceived, repressing their populaces through surveillance networks and violent, secretive police action. Europe, and the world, had entered a new era. In Phantom Terror, award-winning historian Adam Zamoyski argues that the stringent measures designed to prevent unrest had disastrous and far-reaching consequences, inciting the very rebellions they had hoped to quash. The newly established culture of state control halted economic development in Austria and birthed a rebellious youth culture in Russia that would require even harsher methods to suppress. By the end of the era, the first stirrings of terrorist movements had become evident across the continent, making the previously unfounded fears of European monarchs a reality. Phantom Terror explores this troubled, fascinating period, when politicians and cultural leaders from Edmund Burke to Mary Shelley were forced to choose sides and either support or resist the counterrevolutionary spirit embodied in the newly-omnipotent central states. The turbulent political situation that coalesced during this era would lead directly to the revolutions of 1848 and to the collapse of order in World War I. We still live with the legacy of this era of paranoia, which prefigured not only the modern totalitarian state but also the now preeminent contest between society's haves and have nots. These tempestuous years of suspicion and suppression were the crux upon which the rest of European history would turn. In this magisterial history, Zamoyski chronicles the moment when desperate monarchs took the world down the path of revolution, terror, and world war.


Phantom Ex Machina

Phantom Ex Machina

Author: Anshuman Khare

Publisher: Springer

Published: 2016-10-19

Total Pages: 327

ISBN-13: 3319444689

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This book explores the factors that make digital disruption possible and the effects this has on existing business models. It takes a look at the industries that are most susceptible to disruption and highlights what executives can do to take advantage of disruption to re-invent their business model. It also examines the pivotal role that technology plays in creating new dynamics to business operations and forcing business model changes. Adoption of digital technology has caused process disruptions in a number of industries and led to new business models (e.g., Über, AirBnb) and new products. In addition to covering some of the more popular and well known examples, this book targets not so obvious disruptions in the education sector and in services and changing business models. Phantom Ex Machina: Digital Disruption’s Role in Business Model Transformation is divided into six parts. The book begins with an introduction to digital disruption and why it matters. The next part of the book focuses on business strategy which includes case studies on the impact of social media and how digital disruption changes pricing strategies and price models. For part three, the authors observe technology’s role in digital disruptions. Chapters cover how 3D printing is challenging existing business models and how the automotive industry is innovating with new perspectives. Part four covers higher education, recognizing digital disruption’s transformation in graduate management education. Part five centers upon the service industry with a look at virtual teams and the emergence of virtual think tanks. Finally the book concludes with a look to the future, embracing disruptions.


The Digital Innovation Playbook

The Digital Innovation Playbook

Author: Nicholas J. Webb

Publisher: John Wiley & Sons

Published: 2011-07-05

Total Pages: 288

ISBN-13: 1118113039

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A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital Innovation Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.


New York Magazine

New York Magazine

Author:

Publisher:

Published: 1980-06-02

Total Pages: 112

ISBN-13:

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New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.


Managing Global Innovation

Managing Global Innovation

Author: Roman Boutellier

Publisher: Springer Science & Business Media

Published: 2008-03-12

Total Pages: 793

ISBN-13: 3540689524

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If R&D and innovation in the 1990s were about more internationalization, more corporate entrepreneurship, and more information-integration, then the 2000s have been about consolidating and expanding these trends further: more globalization including the technology mavericks of China and India, more open and inbound innovation integrating external technology providers, and more web- and Intern- enabling of innovation processes by involving R&D contributors regardless of their location. The corporate R&D powerhouses of the 1980s are now mostly history. Even where they survived, they had to yield to corporate efficiency efforts and business-wide integration programs. Still, it would be unfair to belittle them in retrospect as they have found new roles in corporate R&D and innovation n- works. In fact, the very successes of centralized R&D organizations of the 1970s and 1980s made possible the revolution of globalized innovation that we have been witnessing since the 1990s. The first two editions of Managing Global Innovation, published in 1999 and 2000, were testimonials of an increasingly internationalizing world of innovation and R&D. In this third edition of Managing Global Innovation, we have retained the basic structure of two conceptual parts (I and II) and three case study parts (III, IV, V). However, we have greatly revised all chapters, including the final “Imp- cations” chapter (part VI), and incorporated new chapters and cases that illuminate and describe the recent trends in the context of the beginnings of global innovation in the 1980s and 1990s.


The Phantom Tree

The Phantom Tree

Author: Nicola Cornick

Publisher: Harlequin

Published: 2018-08-21

Total Pages: 406

ISBN-13: 1488028583

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“There is much to enjoy in this sumptuous novel.”—Sunday Mirror “My name is Mary Seymour and I am the daughter of one queen and the niece of another.” Browsing an antiques shop in Wiltshire, Alison Bannister stumbles across a delicate old portrait—identified as the doomed Tudor queen, Anne Boleyn. Except Alison knows better. The subject is Mary Seymour, the daughter of Katherine Parr, who was taken to Wolf Hall in 1557 and presumed dead after going missing as a child. And Alison knows this because she, too, lived at Wolf Hall and knew Mary...more than four hundred years ago. The painting of Mary is more than just a beautiful object for Alison—it holds the key to her past life, the unlocking of the mystery surrounding Mary’s disappearance and how Alison can get back to her own time. To when she and Mary were childhood enemies yet shared a pact that now, finally, must be fulfilled, no matter the cost. Bestselling author of House of Shadows Nicola Cornick offers a provocative alternate history of rivals, secrets and danger, set in a time when a woman’s destiny was determined by the politics of men and luck of birth. A spellbinding tale for fans of Kate Morton, Philippa Gregory and Barbara Erskine.


Night Of The Phantom

Night Of The Phantom

Author: Anne Stuart

Publisher: Anne Stuart

Published: 2017-07-11

Total Pages: 258

ISBN-13: 1947414038

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Megan Carey was ready to embark on a trip to Europe, finally taking time to do something purely for herself, but when she finds her father on the brink of suicide, her plans go out the window. Her father is being blackmailed by a reclusive genius who’s demanded TK Carey show up to answer for his crimes. Panicked, Megan volunteers to go in his place. Ethan Winslowe is a brilliant, eccentric architect with a grudge. In his odd, rambling mansion, he waits for Megan’s father to enact his revenge, but when Megan comes in his stead, Ethan has a new prisoner to answer for the crimes. At first, Megan is afraid of the strange, dark man who tormented her father with threats of public ruin. Ethan is mysterious and deeply secretive, refusing to allow himself to be seen in the light of day. But soon, Megan’s fear is replaced by curiosity and a desire to see the man who haunts her dreams, and even as she’s kept prisoner she’s drawn to him, obsessed by him, on the edge of falling in love with a phantom. Is there any way she can learn to trust a creature of darkness before the outside forces of evil destroy them both?