Reality In Advertising
Reality In Advertising

Author: Rosser Reeves

Publisher: Lulu.com

Published: 2017-06-09

Total Pages: 123

ISBN-13: 1387028049

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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

A Century of Innovation
A Century of Innovation

Author: 3M Company

Publisher: 3m Company

Published: 2002

Total Pages: 246

ISBN-13:

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A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.

U.S. History
U.S. History

Author: P. Scott Corbett

Publisher:

Published: 2024-09-10

Total Pages: 1886

ISBN-13:

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U.S. History is designed to meet the scope and sequence requirements of most introductory courses. The text provides a balanced approach to U.S. history, considering the people, events, and ideas that have shaped the United States from both the top down (politics, economics, diplomacy) and bottom up (eyewitness accounts, lived experience). U.S. History covers key forces that form the American experience, with particular attention to issues of race, class, and gender.

The Ladies' Book of Etiquette, and Manual of Politeness
The Ladies' Book of Etiquette, and Manual of Politeness

Author: Florence Hartley

Publisher: Createspace Independent Publishing Platform

Published: 1872

Total Pages: 356

ISBN-13:

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In preparing a book of etiquette for ladies, I would lay down as the first rule, "Do unto others as you would others should do to you." You can never be rude if you bear the rule always in mind, for what lady likes to be treated rudely? True Christian politeness will always be the result of an unselfish regard for the feelings of others, and though you may err in the ceremonious points of etiquette, you will never be impolite. Politeness, founded upon such a rule, becomes the expression, in graceful manner, of social virtues. The spirit of politeness consists in a certain attention to forms and ceremonies, which are meant both to please others and ourselves, and to make others pleased with us; a still clearer definition may be given by saying that politeness is goodness of heart put into daily practice; there can be no _true_ politeness without kindness, purity, singleness of heart, and sensibility.

Picturing a Nation
Picturing a Nation

Author: David M. Lubin

Publisher: Yale University Press

Published: 1994-01-01

Total Pages: 400

ISBN-13: 9780300057324

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Art historian David Lubin examines the work of six nineteenth-century American artists to show how their paintings both embraced and resisted dominant social values. Lubin argues that artists such as George Bingham and Lily Martin Spencer were aware of the underlying social conflicts of their time and that their work reflected the nation's ambivalence toward domesticity, its conflicting ideas about child rearing, its racial disharmony, and many other issues central to the formation of modern America.--From publisher description.

Japanese Terror in China
Japanese Terror in China

Author: Harold J (Harold John) 1 Timperley

Publisher: Hassell Street Press

Published: 2021-09-09

Total Pages: 228

ISBN-13: 9781013723889

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This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Brown Girl, Brownstones
Brown Girl, Brownstones

Author: Paule Marshall

Publisher: Courier Corporation

Published: 2012-03-06

Total Pages: 274

ISBN-13: 0486118606

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Set in Brooklyn during the Depression and World War II, this 1953 coming-of-age novel centers on the daughter of Barbadian immigrants. "Passionate, compelling." — Saturday Review. "Remarkable for its courage." — The New Yorker.

Steps to an Ecology of Mind
Steps to an Ecology of Mind

Author: Gregory Bateson

Publisher: University of Chicago Press

Published: 2000

Total Pages: 572

ISBN-13: 9780226039053

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Gregory Bateson was a philosopher, anthropologist, photographer, naturalist, and poet, as well as the husband and collaborator of Margaret Mead. This classic anthology of his major work includes a new Foreword by his daughter, Mary Katherine Bateson. 5 line drawings.