Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

Author: Sarah Petty

Publisher: Greenleaf Book Group

Published: 2012

Total Pages: 209

ISBN-13: 1608322823

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A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.


The Passionate Photographer

The Passionate Photographer

Author: Steve Simon

Publisher: New Riders

Published: 2011-07-20

Total Pages: 631

ISBN-13: 0132118378

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If you’ve got a love and passion for photography, and a feel for your camera gear and settings, yet your images still fall short–The Passionate Photographer will help you close that disappointing and frustrating gap between the images you thought you took and the images you actually got. This book will help you determine what you want to say with your photography, then translate those thoughts and feelings into strong images. It is both a source of inspiration and a practical guide, as photographer Steve Simon distills 30 years of photographic obsession into the ten crucial steps every photographer needs to take in order to become great at their passion. Simon’s practical tips and advice are immediately actionable–designed to accelerate your progress toward becoming the photographer you know you can be. Core concepts include: - The power of working on personal projects to fuel your passion and vision - Shooting a large and targeted volume of work, which leads to a technical competence that lets your creativity soar - Learning to focus your concentration as you shoot, and move outside your comfort zone, past your fears toward the next great image - Strategies for approaching strangers to create successful portraits - How to edit your own work and seek second opinions to identify strengths and weaknesses, offering opportunities for growth and improvement with a goal of sharing your work with the world - The critical need to follow, see, and capture the light around you Along the way, Simon offers inspiration with “Lessons Learned” culled from his own extensive experience and archive of photojournalism and personal projects, as well as images and stories from acclaimed photographers. If you’re ready to be inspired and challenge yourself to take your photography to the next level, The Passionate Photographer provides ideas and creative solutions to transform that passion into images that convey your unique personal vision.


The Headshot

The Headshot

Author: Peter Hurley

Publisher: New Riders

Published: 2015-07-15

Total Pages: 866

ISBN-13: 0133928780

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It used to be that the only people that needed professional-looking headshots were actors and models, but now thanks to Facebook, Twitter, LinkedIn, and social media in general, headshots are hot! They've never been more in demand than they are today, and Peter Hurley's unique headshot style and trademark look have made him the most sought-after headshot photographer in the world today. Here's your chance to learn exactly how to create "the look" that everybody's after. This is bankable stuff! If you're not adding headshots to what you offer as a photographer, you're leaving a lot of money on the table. Peter knows first-hand the secrets to not only lighting your headshots like a pro (there's a whole chapter on that alone), but in this book he reveals, in the very same fashion that made him a famous name with photographers everywhere, how he gets authentic expressions and incredibly flattering positioning that will make your clients look better than they ever have in any photo—period! It's all here: he shows you his positioning techniques, his secrets for getting genuine smiles and images that look so natural you won't believe they're posed (but of course, they are), and you'll learn the very same techniques that Peter uses to create amazing headshots for everyone from execs at top Fortune 500 companies, to Silicon Valley startups, to actors and public figures who know all too well how important a great-looking headshot really is. Peter doesn't hold anything back. He reveals all his tricks of the trade, from his trademark lighting look, to how to create good-looking backgrounds on location, to positioning tricks you won't hear anywhere else, and it's all written in Peter's fun, quirky, inspiring style that lets you know, right from the beginning, you can do this, and you can do this big! These are the techniques that Peter has crafted from years in front of the lens, as a model for top brands like Abercrombie & Fitch and Guess, and years behind the lens, giving him an insight few photographers will ever possess, and he's willing to share every bit of it—every trick, every technique, and every nuance—in this book that will pay for itself at your very next shoot. Yes, it's that good.


The Mentor in Me

The Mentor in Me

Author: William Todd

Publisher: Writestream Publishing, LLC

Published: 2017-01-01

Total Pages:

ISBN-13: 9780998327709

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From humble beginnings to celebrated entrepreneur and successful business coach, William Todd is one of the few to be personally mentored by one of the masters of personal and business development, Bob Proctor. The Mentor in Me chronicles a journey many of us can relate to -- been given the tools and guidance to achieve success and then only sometimes following through on the wisdom offered. The book documents the time when William used The Seven Levels of Awareness to unlock doors and change paradigms and the times when, to his detriment, he failed to make the most of opportunities presented. Until he understood why he was not achieving long-lasting success, he was doomed to failure. The Mentor in Me offers a rare opportunity to watch as Bob Proctor mentors William through the peaks and valleys (ditches) of entrepreneurship towards a life of seemingly effortless abundance. The Mentor in Me is not just for entrepreneurs, however. It is for corporate professionals, students, parents and grandparents, educators, and budding entrepreneurs alike. "The Mentor in Me is not a book you pick up and read. It's a book you form a relationship with and you will want to study it daily for the rest of your life." -- Bob Proctor


Bryan Peterson's Understanding Photography Field Guide

Bryan Peterson's Understanding Photography Field Guide

Author: Bryan Peterson

Publisher: Amphoto Books

Published: 2010-12-21

Total Pages: 402

ISBN-13: 0817400192

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Everything you need to know in one take-anywhere field guide! This all-in-one guide from renowned photographer, instructor, and author Bryan Peterson will help you take better photos anytime, anywhere–with any camera. Want to finally understand exposure? Interested in learning to "see" and composing your images more creatively? Ready to master the magic of light? It’s all here, the techniques every amateur photographer needs to take better nature, landscape, people, and close-up photos. You’ll even get creative techniques, like making "rain" and capturing "ghosts," and practical advice on gear, equipment, and postprocessing software. Filled with Bryan’s inspirational photographs, this is the one essential guide for every camera bag.


The Last Testament

The Last Testament

Author: Jonas Bendiksen

Publisher: Aperture

Published: 2017

Total Pages: 0

ISBN-13: 9781597114288

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Imagined as a sequel to the Old and New Testaments of the Bible, The Last Testament features visual accounts and stories of seven men around the world who claim to be the Second Coming of Jesus Christ. Building on biblical form and structure, chapters dedicated to each Jesus include excerpts of their scriptural testaments, laying out their theology and demands on mankind in their own words. Jonas Bendiksen takes at face value that each one is the true Messiah returned to Earth, to forge an account that is a work of apocalyptic journalism and compelling artistic imagination.


The American Fraternity

The American Fraternity

Author: Cynthia Robinson

Publisher:

Published: 2018

Total Pages: 0

ISBN-13: 9781942084556

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"The American Fraternity is a photobook that provides an intimate and provocative look at Greek culture on college campuses by combining contemporary photographs with scanned pages from a wax-stained 60 year old ritual manual. This book will shed new light on the peculiarities of the fraternal orders which count seventy-five percent of modern U.S. presidents, senators, justices, and executives among their members. These mysterious campus organizations are filled with arcane oaths and ceremonies and this book attempts to capture within its pages some of this dark power"--Publisher's website, January 23, 2019.


James Moore

James Moore

Author: Nicolas Moore

Publisher: Damiani Limited

Published: 2017-02-14

Total Pages: 0

ISBN-13: 9788862084949

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This book spans 50 years of extraordinary photographs by this influential mid-20th-century fashion photographer. This is the first time Moore's work has been gathered into a single monograph. This book surveys his career, starting with Harper's Bazaar in the 1960s, as well as his work for W, Vogue, Clairol, Cover Girl, and many other major publications and brands. Every image is an intricate exploration of space and beauty, showcasing his attention to detail and clever eye. Moore's work influenced a generation of great fashion photographers. Accompanied by text from leading editors, models, photographers, and designers of the day, this is the original and ultimate collection of James Moore's astounding career.


The Human Fragment

The Human Fragment

Author:

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9781936767243

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Nonfiction. Photography. "[Michael Ernest Sweet] is a genius at composition, finding the beauty in the shapes and surprises of everyday life. His works often look set up and arranged, but in reality they're capturing the stylistic sexiness of the urban jungle as it pops up in spontaneous ways that only a photo could let you ponder and dissect." Michael Musto, from the Foreword"