Take a crash course in one of today's most important business skills--organizational development! Change comes fast, and the most successful organizations are prepared to handle it before impact; they act, not react. How are they able to do this? With a solid grounding in organizational development. The McGraw-Hill 36-Hour Course: Organizational Development is a skill-building guide to one of the most important functions in business today. In no time, you'll be able to recognize patterns of organizational behavior that are detrimental to your organization, and you'll have the skills to envision and drive the type of change your company needs. Concise, engaging, and filled with quizzes to help you reinforce lessons learned, this crash course offers the knowledge you need to: Address problems with your company’s culture Hire the best people for your needs Set goals and move your team to action Motivate your people to envision change Institute meaningful change in how your company functions Change can be your company's best friend. You just have to manage it with skill. The McGraw-Hill 36-Hour Course: Organizational Development puts you on the fast track to face today’s, not yesterday's, challenges.
Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense.The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to: Evaluate and measure existing systems’ performance Use quality management tools like Six Sigma and Lean Production Design new, improved processes Define, plan, and control costs of projects Take this in-depth course on operations management and put your vision into action. This is the only book on the syllabus. Class begins now!
Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
Take a crash course in one of today's most important business skills--organizational development! Change comes fast, and the most successful organizations are prepared to handle it before impact; they act, not react. How are they able to do this? With a solid grounding in organizational development. The McGraw-Hill 36-Hour Course: Organizational Development is a skill-building guide to one of the most important functions in business today. In no time, you'll be able to recognize patterns of organizational behavior that are detrimental to your organization, and you'll have the skills to envision and drive the type of change your company needs. Concise, engaging, and filled with quizzes to help you reinforce lessons learned, this crash course offers the knowledge you need to: Address problems with your company’s culture Hire the best people for your needs Set goals and move your team to action Motivate your people to envision change Institute meaningful change in how your company functions Change can be your company's best friend. You just have to manage it with skill. The McGraw-Hill 36-Hour Course: Organizational Development puts you on the fast track to face today’s, not yesterday's, challenges.
Companies spend time and effort developing their employees - their most important asset - but they often forget to consider the company structure, culture, environment and processes required to help the newly upskilled individuals thrive. The Human Workplace is a practical guide which shows how this can be achieved by taking a truly people-centric approach to organizational development. Exploring how people-centred organizations behave and evolve, the book covers how to use design thinking to create optimal organizational structures, how to make a business a community, how to use communication to inform and empower people and how to use technology to allow employees to work more efficiently. Packed with interviews and case studies from Microsoft, Schneider Electric, CGI, Universal, Lego, SAP, BBC Worldwide and other global companies that have benefited from a people-centred approach, The Human Workplace redefines our view of the organization, its relationship with people and how we interact with it. It is an essential guide for all HR and OD professionals seeking to get the right people in the right places doing the right things at the right time.
No matter how monolithic it may appear, an organization is a collection of moving parts. Whether we are looking at building teams, providing leadership, hiring and training employees, problem solving, managing time effectively, or setting aggressive, inspiring goals, every decision can easily impact every other decision. The complexity can quickly become overwhelming. Organizational Psychology identifies a framework and offers key methodologies managers need to define behavioral tendencies and navigate complex organizational systems. Each chapter takes a high-level view of a particular aspect of organizational psychology, focusing on elements that shape companies and drive operational efficiency. Senior-level managers and C-Suite executives will benefit from the strategies presented in this book as they clearly indicate how to understand and leverage the psychological underpinnings of any corporate environment. Balzac combines stories of jujitsu, wheat, gorillas, and the Lord of the Rings with very practical advice and hands-on exercises aimed at anyone who cares about management, leadership, and culture. Todd Raphael Editor-in-Chief ERE Media Riveting! Yes, I called a leadership book riveting. I couldn’t wait to finish one chapter so I could begin reading the next. The book’s combination of pop culture references, personal stories, and thought providing insights to illustrate world class leadership principles makes it a must read for business professionals at all management levels. Eric Bloom President Manager Mechanics, LLC Nationally Syndicated Columnist and Author Organizational Psychology for Managers is an insightful book that reminds the business leader of basic principles of leading a successful organization in an engaging style. As a business owner for over 25 years, I am aware of these principles; however, I need reminding of how these principles work together and impact the energy and success of my company. Throughout the book, the author demonstrates these concepts into a clear perspective by citing examples within other companies which is always a helpful technique and is often eye opening . These are situations that I may not have thought about before. This book holds the reader’s interest from start to finish. I look forward to his next book! Elizabeth Brown President Softeach, Inc. "Author Stephen Balzac has written a terrific book that gets into the realpolitik of organizational psychology – the underlying patterns of behavior that create the all important company culture. He doesn't stop at the surface level, explaining things we already know like 'culture beats strategy' - he gets into the deeper drivers and ties everything back to specific, actionable stories. For example he describes different approaches to apparent "insubordination" by a manager; rather then judging them, he shows how each management response is interpreted, and how it then drives response. Balzac preaches real engagement with one's own company and a mindful state of operation, especially by executives – who must remember that culture "just happens" unless and until they learn to recognize that their behaviors play a huge part in creating and cementing it. It covers the full spectrum of corporate life, from challenging bad decisions to hiring, training, motivating teams - and the secrets of keeping people engaged and learning – and/or avoiding actions which do the opposite. I highly recommend this book for anyone who wants to participate in creating and steering company culture." Sid Probstein Chief Technology Officer Attivio – Active Intelligence I had the privilege of meeting Stephen Balzac at the 2011 International Computer Measurement Group (CMG) Conference. He was one of our keynote speakers at the Conference that year. His presentation was amazing. It was the first presentation I had seen at our Conference in which the speaker not only gave a non-technical presentation that left the audience captivated and hungry for more, but he did it without using PowerPoint, or other visuals and simply with the strength of the story and his oratory skills. As Director of CMG Publications I asked him to contribute some articles for our publications. He has been doing so now for two years and is one of our most popular authors. I was thrilled to learn Steve was having a book, Organizational Psychology for Managers, published, and was honored when he asked me to read it and for my opinion. Organizational Psychology for Managers is phenomenal. Just as his talks at conferences are captivating to his audience, Steve’s book will captivate his readers. In my opinion, this book should be required reading in MBA programs, military leadership courses, and needs to be on the bookshelf of every Fortune 1000 VP of Human Resources. Steve Balzac is the 21st century’s Tom Peters. Stephen R Guendert, PhD CMG Director of Publications
Schedule and coordinate projects seamlessly, start to finish! In today's ultracompetitive world of business, those in charge want results on time and on budget--and they're turning to project managers to deliver. Skilled project managers are in high demand, and the profession is growing at an unprecedented rate. The McGraw-Hill 36-Hour Course: Project Management, Second Edition, combines expert insight, advice based on realworld experience, and the latest developments into a single, concise package. In the span of 36 hours, you'll learn how to: Plan, launch, manage, and close projects Build the best team for each project Shape and drive a project using effective leadership Manage quality, costs, time, and risk Deploy the latest project management technologies Complete with chapter-ending self-tests and a comprehensive online final exam, The McGraw-Hill 36-Hour Course: Project Management, Second Edition, provides the guidance you need to manage any project under any conditions.
Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors and MBA candidates. Now, Operations Management For Dummies serves as an extremely resourceful aid for this difficult subject. Tracks to a typical course in operations management or operations strategy, and covers topics such as evaluating and measuring existing systems' performance and efficiency, materials management and product development, using tools like Six Sigma and Lean production, designing new, improved processes, and defining, planning, and controlling costs of projects. Clearly organizes and explains complex topics Serves as an supplement to your Operations Management textbooks Helps you score your highest in your Operations Management course Whether your aim is to earn an undergraduate degree in business or an MBA, Operations Management For Dummies is indispensable supplemental reading for your operations management course.
Seeks to find a balance between research and company practices. This text provides students with a background in the fundamentals of training and development - needs assessment, transfer of training, designing a learning environment, methods, and evaluation.
