Words That Work

Words That Work

Author: Dr. Frank Luntz

Publisher: Hachette Books

Published: 2007-01-02

Total Pages: 414

ISBN-13: 1401385745

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.


The New Urban Frontier

The New Urban Frontier

Author: Neil Smith

Publisher: Routledge

Published: 2005-10-26

Total Pages: 348

ISBN-13: 1134787464

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Why have so many central and inner cities in Europe, North America and Australia been so radically revamped in the last three decades, converting urban decay into new chic? Will the process continue in the twenty-first century or has it ended? What does this mean for the people who live there? Can they do anything about it? This book challenges conventional wisdom, which holds gentrification to be the simple outcome of new middle-class tastes and a demand for urban living. It reveals gentrification as part of a much larger shift in the political economy and culture of the late twentieth century. Documenting in gritty detail the conflicts that gentrification brings to the new urban 'frontiers', the author explores the interconnections of urban policy, patterns of investment, eviction, and homelessness. The failure of liberal urban policy and the end of the 1980s financial boom have made the end-of-the-century city a darker and more dangerous place. Public policy and the private market are conspiring against minorities, working people, the poor, and the homeless as never before. In the emerging revanchist city, gentrification has become part of this policy of revenge.


Mavericks on the Border

Mavericks on the Border

Author: J. Douglas Canfield

Publisher: University Press of Kentucky

Published: 2021-11-21

Total Pages: 315

ISBN-13: 0813187575

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Twentieth-century authors and filmmakers have created a pantheon of mavericks—some macho, others angst-ridden—who often cross a metaphorical boundary among the literal ones of Anglo, Native American, and Hispanic cultures. Douglas Canfield examines the concept of borders, defining them as the space between states and cultures and ideologies, and focuses on these border crossings as a key feature of novels and films about the region. Canfield begins in the Old Southwest of Faulkner's Mississippi, addressing the problem of slavery; travels west to North Texas and the infamous Gainesville Hanging of Unionists during the Civil War; and then follows scalpers into the Southwest Borderlands. He then turns to the area of the Gadsden Purchase, known for its outlaws and Indian wars, before heading south of the border for the Yaqui persecution and the Mexican Revolution. Alongside such well-known works as Go Down Moses, The Wild Bunch, Broken Arrow, Gringo Viejo, and Blood Meridian, Canfield discusses novels and films that tell equally compelling stories of the region. Protagonists face various identity crises as they attempt border crossings into other cultures or mindsets—some complete successful crossings, some go native, and some fail. He analyzes figures such as Geronimo, Doc Holliday, and Billy the Kid alongside less familiar mavericks as they struggle for identity, purpose, and justice.


The American Dream

The American Dream

Author: Jim Cullen

Publisher:

Published: 2004

Total Pages: 225

ISBN-13: 0195173252

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Cullen particularly focuses on the founding fathers and the Declaration of Independence ("the charter of the American Dream"); Abraham Lincoln, with his rise from log cabin to White House and his dream for a unified nation; and Martin Luther King Jr.'s dream of racial equality. Our contemporary version of the American Dream seems rather debased in Cullen's eyes-built on the cult of Hollywood and its outlandish dreams of overnight fame and fortune.


The Bending Cross

The Bending Cross

Author: Ray Ginger

Publisher:

Published: 2007

Total Pages: 0

ISBN-13: 9781931859400

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The classic biography of Debs, one of the most important thinkers and activists in US.


Hideaway

Hideaway

Author: Rochelle Alers

Publisher: Pinnacle Books

Published: 2000-04-01

Total Pages: 308

ISBN-13: 9781583141793

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Parris Simmons has spent the last 10 years hiding from her ex-husband and her ex-lover, Martin Cole. Now, Martin has found Parris and their daughter. Soon Parris agrees to marry him, but will a dangerous, decade-old secret threaten to destroy all that Parris and Martin cherish most? Reissue.


Design Literacy (continued)

Design Literacy (continued)

Author: Steven Heller

Publisher: Skyhorse Publishing Inc.

Published: 1999

Total Pages: 300

ISBN-13: 9781581150353

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This volume also investigates larger movements and phenomena, such as Norman Rockwell's lasting impression on Americana, issues of plagiarism and censorship, and the "Big Idea" in advertising, and includes profiles of designers whose bodies of work helped determine the look and content of design today."--BOOK JACKET.


Du Pont Dynasty

Du Pont Dynasty

Author: Gerard Colby

Publisher: Open Road Media

Published: 2014-09-16

Total Pages: 727

ISBN-13: 1453220887

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Award-winning journalist Gerard Colby takes readers behind the scenes of one of America’s most powerful and enduring corporations; now with a new introduction by the author Their name is everywhere. America’s wealthiest industrial family by far and a vast financial power, the Du Ponts, from their mansions in northern Delaware’s “Chateau Country,” have long been leaders in the relentless drive to turn the United States into a plutocracy. The Du Pont story in this country began in 1800. Éleuthère Irénée du Pont, official keeper of the gunpowder of corrupt King Louis XVI, fled from revolutionary France to America. Two years later he founded the gunpowder company that called itself “America’s armorer”—and that President Wilson’s secretary of war called a “species of outlaws” for war profiteering. Du Pont Dynasty introduces many colorful characters, including “General” Henry du Pont, who profited from the Civil War to build the Gunpowder Trust, one of the first corporate monopolies; Alfred I. du Pont, betrayed by his cousins and pushed out of the organization, landing in social exile as the powerful “Count of Florida”; the three brothers who expanded Du Pont’s control to General Motors, fought autoworkers’ right to unionize, and then launched a family tradition of waging campaigns to destroy FDR’s New Deal regulatory reforms; Governor Pete du Pont, who ran for president and backed Newt Gingrich’s 1994 Republican Revolution; and Irving S. Shapiro, the architect of Du Pont’s ongoing campaign to undermine effective environmental regulation. From plans to force President Roosevelt from office, to munitions sales to warlords and the rising Nazis, to Freon’s damage to the planet’s life-protecting ozone layer, to the manufacture of deadly gases and the covered-up poisoning of Du Pont workers, to the reputation the company earned for being the worst polluter of America’s air and water, the Du Pont reign has been dappled with scandal for centuries. Culled from years of painstaking research and interviews, this fully documented book unfolds like a novel. Laying bare the bitter feuds, power plays, smokescreens, and careless unaccountability that erupted in murder, Colby pulls back the curtain on a dynasty whose formidable influence continues to this day. Suppressed in myriad ways and the subject of the author’s landmark federal lawsuit, Du Pont Dynasty is an essential history of the United States.