Getting the Most from Your Yellow Pages Advertising
Getting the Most from Your Yellow Pages Advertising

Author: Barry Maher

Publisher: Barry Maher

Published: 2006-07-25

Total Pages: 299

ISBN-13: 0978732111

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The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.

Grassroots Marketing
Grassroots Marketing

Author: Shel Horowitz

Publisher: Chelsea Green Publishing Company

Published: 2000

Total Pages: 324

ISBN-13: 9781890132682

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In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Trademark Law
Trademark Law

Author: Adam Brookman

Publisher: Wolters Kluwer

Published: 2014-06-13

Total Pages: 1130

ISBN-13: 1454848693

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This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more

The Lawyer's Guide to Effective Yellow Pages Advertising
The Lawyer's Guide to Effective Yellow Pages Advertising

Author: Kerry Randall

Publisher: American Bar Association

Published: 2005

Total Pages: 228

ISBN-13: 9781590316214

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Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.

The Book Review Companion
The Book Review Companion

Author: David Wogahn

Publisher: PartnerPress

Published: 2019-10-24

Total Pages: 147

ISBN-13: 1944098151

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BOOK REVIEWS: STEP ONE ON THE ROAD TO BOOK SALES The Book Review Companion is a handy reference guide, loaded with feedback from authors and real-world experience. It includes step-by-step instructions for getting and using book reviews. - Proven review strategies applicable to any book, and any author - The ten major sources for reviews, including sixty resources - Amazon review policies demystified and clarified - A complete guide to soliciting and using endorsements and blurbs - Detailed instructions and resources for contacting book bloggers - A special bonus section written specifically for new authors No matter where you are in your author journey—traditionally published or self-published—you’ll find yourself returning to this guide again and again. Get The Book Review Companion today.

Marketing Your Clinical Practice
Marketing Your Clinical Practice

Author: Neil Baum

Publisher: Jones & Bartlett Learning

Published: 2010-10-22

Total Pages: 610

ISBN-13: 0763769835

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This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.

Que's Official Internet Yellow Pages
Que's Official Internet Yellow Pages

Author: Joe Kraynak

Publisher: Que Publishing

Published: 2005

Total Pages: 1130

ISBN-13: 0789734087

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Information online is not stored or organized in any logical fashion, but this reference attempts to organize and catalog a small portion of the Web in a single resource of the best sites in each category.

Ultimate Guide to Local Business Marketing
Ultimate Guide to Local Business Marketing

Author: Perry Marshall

Publisher: Entrepreneur Press

Published: 2016-01-18

Total Pages: 333

ISBN-13: 1613083238

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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results