Managing Marketing in the 21st Century
Author: Noel Capon
Publisher: Ingram
Published: 2012-08-30
Total Pages: 595
ISBN-13: 9780983330042
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Marketing Management in the 21st Century
Author: Noel Capon
Publisher:
Published: 2001
Total Pages: 660
ISBN-13:
DOWNLOAD EBOOKThis introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.
Marketing Michelin
Author: Stephen L. Harp
Publisher: JHU Press
Published: 2001-12-14
Total Pages: 390
ISBN-13: 9780801866517
DOWNLOAD EBOOKHarp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Social Marketing in the 21st Century
Author: Alan R. Andreasen
Publisher: SAGE
Published: 2006
Total Pages: 284
ISBN-13: 9781412916349
DOWNLOAD EBOOKThis text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Pharmaceutical Marketing in the 21st Century
Author: Mickey Smith
Publisher: CRC Press
Published: 2014-07-30
Total Pages: 296
ISBN-13: 1482203987
DOWNLOAD EBOOKA group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
A Twenty-First Century Guide to Aldersonian Marketing Thought
Author: Ben Wooliscroft
Publisher: Springer Science & Business Media
Published: 2005-09-28
Total Pages: 614
ISBN-13: 9780387261751
DOWNLOAD EBOOKA Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Marketing the 21st Century Library
Author: Debra Lucas-Alfieri
Publisher: Chandos Publishing
Published: 2015-05-11
Total Pages: 0
ISBN-13: 9781843347736
DOWNLOAD EBOOKAlthough the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.
The Development of Scientific Marketing in the Twentieth Century
Author: Jean-Paul Gaudilliere
Publisher: Routledge
Published: 2015-10-06
Total Pages: 284
ISBN-13: 1317316878
DOWNLOAD EBOOKThe global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
The Business of the 21st Century
Author: Robert T. Kiyosaki
Publisher:
Published: 2019-10-22
Total Pages: 144
ISBN-13: 9781612680637
DOWNLOAD EBOOKIn The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue through which to learn basic business and sales skills... and earn money.
Marketing
Author: Joel R. Evans
Publisher: Atomic Dog Publishing
Published: 2006-09
Total Pages: 0
ISBN-13: 9780759393257
DOWNLOAD EBOOKThe new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.
