The Man Who Invented Christmas (Movie Tie-In)
The Man Who Invented Christmas (Movie Tie-In)

Author: Les Standiford

Publisher: Crown

Published: 2017-09-19

Total Pages: 352

ISBN-13: 1524763268

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As uplifting as the tale of Scrooge itself, this is the story of how Charles Dickens revived the signal holiday of the Western world—now a major motion picture. Just before Christmas in 1843, a debt-ridden and dispirited Charles Dickens wrote a small book he hoped would keep his creditors at bay. His publisher turned it down, so Dickens used what little money he had to put out A Christmas Carol himself. He worried it might be the end of his career as a novelist. The book immediately caused a sensation. And it breathed new life into a holiday that had fallen into disfavor, undermined by lingering Puritanism and the cold modernity of the Industrial Revolution. It was a harsh and dreary age, in desperate need of spiritual renewal, ready to embrace a book that ended with blessings for one and all. With warmth, wit, and an infusion of Christmas cheer, Les Standiford whisks us back to Victorian England, its most beloved storyteller, and the birth of the Christmas we know best. The Man Who Invented Christmas is a rich and satisfying read for Scrooges and sentimentalists alike.

Marketing
Marketing

Author: Gilbert D. Harrell

Publisher:

Published: 2002

Total Pages: 644

ISBN-13:

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For introductory 2/3 year undergradute level courses in Principles of Marketing, and for graduate-level courses in basic marketing. This text communicates precisely what todays outstanding marketers do CONNECT...through technology, through relationships, and with diversity globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the authors years of teaching, research, and consulting experience with a bias for action and application to real world issues and forces. *NEW- Bricks n Clicks features. - Offers students insights into how traditional market leaders are now using e-commerce and the Internet to implement successful marketing strategies. *NEW- Opening vignettes are now included. - Illustrates and reflects for students the latest information on featured leading-edge marketing organizations. *NEW- Company examples are included. - Adds over 400 new examples, reflecting the new e-commerce environment and up-to-date marketing challenges and actions. *NEW- E-commerce content is included. - Updates students with information on e-commerce and the global marketing environment. *NEW- All cases have been updated. - Provides students and instru