This radical re-evaluation of some standard debates surrounding Peirce’s theory of signs presents new interpretations of his work by studying his writings genealogically. Freadman uses the term genre to access Peirce’s work, and expands this original theoretical approach by proposing that “genre” interacts with “sign” and that this interaction is central to the study of the semiotic in general.
Visionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you aren't a programmer. "Maeda is to design what Warren Buffett is to finance." --Wired John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed, and tirelessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot Tay into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias. How to Speak Machine provides a coherent framework for today's product designers, business leaders, and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products--while avoiding the pitfalls inherent to the medium.
This is a story of how work gets done. It is also a study of how field service technicians talk about their work and how that talk is instrumental in their success. In his innovative ethnography, Julian E. Orr studies the people who repair photocopiers and shares vignettes from their daily lives. He characterizes their work as a continuous highly skilled improvisation within a triangular relationship of technician, customer, and machine. The work technicians do encompasses elements not contained in the official definition of the job yet vital to its success. Orr's analysis of the way repair people talk about their work reveals that talk is, in fact, a crucial dimension of their practice. Diagnosis happens through a narrative process, the creation of a coherent description of the troubled machine. The descriptions become the basis for technicians' discourse about their experience, and the circulation of stories among the technicians is the principal means by which they stay informed of the developing subtleties of machine behavior. Orr demonstrates that technical knowledge is a socially distributed resource stored and diffused primarily through an oral culture.Based on participant observation with copier repair technicians in the field and strengthened by Orr's own years as a technician, this book explodes numerous myths about technicians and suggests how technical work differs from other kinds of employment.
A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Doing homework becomes a thing of the past! Meet the D Squad, a foursome of fifth graders at the Grand Canyon School made up of a geek, a class clown, a teacher's pet, and a slacker. They are bound together by one very big secret: the homework machine. Because the machine, code-named Belch, is doing their homework for them, they start spending a lot of time together, attracting a lot of attention. And attention is exactly what you don't want when you are keeping a secret. Before long, things start to get out of control, and Belch becomes much more powerful than they ever imagined. Now the kids are in a race against their own creation, and the loser could end up in jail...or worse!
An expert guide to how conversation works, from how we know when to speak to why huh is a universal word We all had teachers who scolded us over the use of um, uh-huh, oh, like, and mm-hmm. But as linguist N. J. Enfield reveals in How We Talk, these "bad words" are fundamental to language.Whether we are speaking with the clerk at the store, our boss, or our spouse, language is dependent on things as commonplace as a rising tone of voice, an apparently meaningless word, or a glance -- signals so small that we hardly pay them any conscious attention. Nevertheless, they are the essence of how we speak. From the traffic signals of speech to the importance of um, How We Talk revolutionizes our understanding of conversation. In the process, Enfield reveals what makes language universally -- and uniquely -- human.
A guide to understanding the inner workings and outer limits of technology and why we should never assume that computers always get it right. In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology to every aspect of life has resulted in a tremendous amount of poorly designed systems. We are so eager to do everything digitally—hiring, driving, paying bills, even choosing romantic partners—that we have stopped demanding that our technology actually work. Broussard, a software developer and journalist, reminds us that there are fundamental limits to what we can (and should) do with technology. With this book, she offers a guide to understanding the inner workings and outer limits of technology—and issues a warning that we should never assume that computers always get things right. Making a case against technochauvinism—the belief that technology is always the solution—Broussard argues that it's just not true that social problems would inevitably retreat before a digitally enabled Utopia. To prove her point, she undertakes a series of adventures in computer programming. She goes for an alarming ride in a driverless car, concluding “the cyborg future is not coming any time soon”; uses artificial intelligence to investigate why students can't pass standardized tests; deploys machine learning to predict which passengers survived the Titanic disaster; and attempts to repair the U.S. campaign finance system by building AI software. If we understand the limits of what we can do with technology, Broussard tells us, we can make better choices about what we should do with it to make the world better for everyone.
Pull back the curtain and enter a world where mystery and magic take centre stage . . . Twelve-year-old Tig works at the Theatre Royale, cleaning, selling tickets and doing anything else that is asked of her by her tyrannical boss, Mr Snell. But Tig will do whatever it takes to get closer to her dream – to become a Stage Manager and spend her days inventing new ways to imagine and build the intricate machinery and props that bring the exciting productions to life! But when a strange new act – a talking machine – arrives at the Theatre Royale, it moves and behaves in a way that Tig just can’t work out. It’s as though it’s alive somehow . . . And when the machine appears to be hiding a dangerous secret, Tig must race against time to solve the mystery, before everything and everyone she cares about is lost forever. A gloriously gothic adventure from an original new voice in middle-grade. A gloriously gothic adventure with a magical twist from an original new voice in middle-grade. Perfect for fans of Michelle Harrison, Sophie Anderson and Emma Carroll. Praise for Jenni Spangler’s debut novel, THE VANISHING TRICK: A thrilling, original, evocative and eerie tale - I adored it!’ Michelle Harrison, author of A Pinch of Magic 'A thrilling page-turner. Madame Pinchbeck is a gloriously Dickensian villain’ Abi Elphinstone, author of Sky Song 'Ghosts, gadgets, likeable villains and unlikely heroes: The Vanishing Trick is a dark and dazzling adventure’ Emma Carroll, author of Letters from the Lighthouse 'A completely enthralling tale, oozing with atmosphere and originality’ Catherine Doyle, author of The Storm Keeper's Island
