The Logo Decoded
The Logo Decoded

Author: LORA STARLING

Publisher: BalboaPress

Published: 2011-12-16

Total Pages: 313

ISBN-13: 1452503028

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More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.

Decoded
Decoded

Author: Phil Barden

Publisher: John Wiley & Sons

Published: 2013-03-04

Total Pages: 291

ISBN-13: 1118345606

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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Decoded
Decoded

Author: Jay-Z

Publisher: One World

Published: 2010-12-07

Total Pages: 337

ISBN-13: 1588369595

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Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)

Inferno Decoded
Inferno Decoded

Author: Michael Haag

Publisher: Simon and Schuster

Published: 2013-06-19

Total Pages: 272

ISBN-13: 1476751862

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An all-inclusive guide to key concepts and details about Dan Brown’s novel Inferno—featuring black-and-white illustrations. Go deep into the provocative and always compelling world of Dan Brown’s novel, Inferno. Delivering crucial background on the characters, codes, symbols, secrets, and setting of the novel, Inferno Decoded also offers a wealth of fascinating details about the historical and cultural background and the questions it raises. As in Michael Haag’s previous bestseller, The Rough Guide to The Da Vinci Code, the author illuminates the life and work of Dante Alighieri and the world of medieval Florence. Also included: an overview of Dante and his work, along with the other themes of Brown’s thriller; a guide to its sources and Tuscan locations; and a look back at the earlier career of Brown’s hero, Harvard Professor of Symbology, Robert Langdon.

The Logo Decoded
The Logo Decoded

Author: Lora Starling

Publisher: Balboa Press

Published: 2011-12

Total Pages: 312

ISBN-13: 145250301X

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More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. • Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. • Learn to make informed choices about brands. • Find out how a logo reflects the state of the brand and holds it to account.

Brand Mascots
Brand Mascots

Author: Stephen Brown

Publisher: Routledge

Published: 2014-06-27

Total Pages: 321

ISBN-13: 1134053835

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Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

Identify Yourself
Identify Yourself

Author: Lora Starling

Publisher: Balboa Press

Published: 2017-07-11

Total Pages: 244

ISBN-13: 1504376587

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From the clothes we wear to the cars we drive, we design our lives every minute of every day. Doing this consciously lets us create the life we desire. Successful brands know what they want, and they know how to get it. They design the future they want and create the process to reach it. At the heart of this process lies the logo. Without it, we would not recognise the brand, and we could not display our allegiance to it. The logo identifies and calls us to the brand dream. Our ancient ancestors used the same elements of colours and symbols to draw their visions on cave walls, and early languages were considered sacred. This time-proven tool has been honed by modern designers and is available to us all. A logo effectively holds the imprint of a business and conveniently straddles the world of our imagination and of our solid world of manifestation. Like visual ambassadors, logos deliver our dreams to the world so they might become reality. This book shows you how.

Da Vinci Code Decoded
Da Vinci Code Decoded

Author: Martin Lunn

Publisher:

Published: 2004

Total Pages: 181

ISBN-13: 9780972952972

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Da Vinci Codeis a modern-day publishing phenomenon. With millions of copies in print, it is the most popular adult novel of the 21st Century. In an introductory note, author Dan Brown tells us that “all descriptions of documents and secret rituals . . . are accurate.” But are they? Many scholars and theologians have attacked the book and the “facts” on which it is based. Some claim that Brown is anti-Catholic. Book clubs, reading groups, dedicated web-sites and countless reviews and articles in magazines and newspapers worldwide have fueled the fire, makingDa Vinci Codenot only the most successful book of its kind ever, but also the most controversial. Now Martin Lunn, an expert historian, reveals the truth behind Dan Brown’s research. The reality of Catholic offshoot Opus Dei . . . the hard facts about the bloodline of Christ and King David . . . the origins of the Knights Templar and the infamous Priory of Sion . . . the secrets of Temple Church and Rosslyn Cathedral . . . the real Saunière . . . the mysteries of Rennes-le-Château and much more. Da Vinci Code Decodedalso provides an exhaustive tour of the locations visited by the novel’s characters: The Louvre Museum, l’Eglise de Saint-Sulpice and Rue Haxo in Paris; Château Villette; Temple Church; Westminster Abbey; Newton’s tomb; Chapter House; St. Faith’s Chapel; Rosslyn Chapel and many others. Martin Lunnis a recognized expert in the Davidic bloodline and other issues presented inDa Vinci Code. He has a masters degree in history and an extensive background in journalism. He has lived throughout the Far and Middle East, the US and several countries in Europe, currently residing in Barcelona. He is also Grand Master of the Dragon Society, founded originally in 1408 by King Sigismund of Hungary.

Advanced Concepts for Intelligent Vision Systems
Advanced Concepts for Intelligent Vision Systems

Author: Salah Bourennane

Publisher: Springer

Published: 2008-10-05

Total Pages: 1160

ISBN-13: 3540884580

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This book constitutes the refereed proceedings of the 10th International Conference on Advanced Concepts for Intelligent Vision Systems, ACIVS 2008, held in Juan-les-Pins, France, in October 2008. The 33 revised full papers and 69 posters presented were carefully reviewed and selected from 179 submissions. The papers are organized in topical sections on image and video coding; systems and applications; video processing; filtering and restoration; segmentation and feature extraction; tracking, scene understanding and computer vision; medical imaging; and biometrics and surveillance.