Procurement Project Management Success

Procurement Project Management Success

Author: Diana Lindstrom

Publisher: J. Ross Publishing

Published: 2014-01-14

Total Pages: 319

ISBN-13: 1604270896

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“For the first time, the basic steps and skill set required for successful project management is specifically adapted to the procurement process. Procurement Project Management Success is a practical guide that will help purchasing professionals manage their procurements in a cost-effective, systematic, and timely manner.” —Sherry R. Gordon, President, Value Chain Group LLC Based on the author’s real world experience during the course of her career in supply management, engineering, and as a project management professional, this unique guide demonstrates a practical and proven approach to using project management strategies, tools, and techniques to consistently create successful procurement practices that go beyond mere cost savings. Procurement Project Management Success integrates supply management best practices and processes with those applicable from the field of project management. It explains how to initiate, plan, manage, and complete both simple and complex procurement projects successfully. Through the use of scheduling, communication plans, risk management and other project management processes, these procurements satisfy stakeholders by setting expectations, continuously communicating status, and getting the best value for the dollar. This book shows project managers all the steps and processes used in procurement, and details for procurement professionals how adding and applying a few project management processes and techniques to their skill set can substantially improve both their company’s results and their career opportunities.


Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


We Are Water Protectors

We Are Water Protectors

Author: Carole Lindstrom

Publisher: Roaring Brook Press

Published: 2020-03-17

Total Pages: 23

ISBN-13: 1250780993

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From author Carole Lindstrom and illustrator Michaela Goade comes a New York Times bestselling and Caldecott Medal winning picture book that honors Indigenous-led movements across the world. Powerfully written and gorgeously illustrated, We Are Water Protectors, issues an urgent rallying cry to safeguard the Earth’s water from harm and corruption—inviting young readers everywhere to join the fight. Water is the first medicine. It affects and connects us all . . . When a black snake threatens to destroy the Earth And poison her people’s water, one young water protector Takes a stand to defend Earth’s most sacred resource. The fight continues with Autumn Peltier, Water Warrior, the must-read companion book to We Are Water Protectors. Written by Carole Lindstrom and illustrated by Bridget George, it tells the story of real-life water protectors, Autumn Peltier and her great-aunt Josephine Mandamin, two Indigenous Rights Activists who have inspired a tidal wave of change.


Brand Sense

Brand Sense

Author: Martin Lindstrom

Publisher: Simon and Schuster

Published: 2010-02-02

Total Pages: 194

ISBN-13: 1439172013

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The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.


Not If I See You First

Not If I See You First

Author: Eric Lindstrom

Publisher: Poppy

Published: 2015-12-01

Total Pages: 258

ISBN-13: 0316259810

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In the tradition of Gayle Forman and John Green comes this extraordinary YA debut about a blind teen girl navigating life and love in high school. Parker Grant doesn't need 20/20 vision to see right through you. That's why she created the Rules: Don't treat her any differently just because she's blind, and never take advantage. There will be no second chances. Just ask Scott Kilpatrick, the boy who broke her heart. When Scott suddenly reappears in her life after being gone for years, Parker knows there's only one way to react—shun him so hard it hurts. She has enough on her mind already, like trying out for the track team (that's right, her eyes don't work but her legs still do), doling out tough-love advice to her painfully naive classmates, and giving herself gold stars for every day she hasn't cried since her dad's death three months ago. But avoiding her past quickly proves impossible, and the more Parker learns about what really happened—both with Scott, and her dad—the more she starts to question if things are always as they seem. Maybe, just maybe, some Rules are meant to be broken. Debut author Eric Lindstrom's Not If I See You First combines a fiercely engaging voice with true heart.


Small Data

Small Data

Author: Martin Lindstrom

Publisher: St. Martin's Press

Published: 2016-02-23

Total Pages: 258

ISBN-13: 1466892595

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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn... • How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound. • How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround. • How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. • How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries. • How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. • How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.


CSS Refactoring

CSS Refactoring

Author: Steve Lindstrom

Publisher:

Published: 2016

Total Pages: 0

ISBN-13: 9781491906422

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"Good CSS is essential to the look and feel of modern sites-- as important as the HTML that dictates the site's appearance and the JavaScript that runs the application. Whether you're starting your first CSS project or cleaning up an existing one, this book provides strategies for building a CSS codebase that adheres to the tenets of good architecture"--Back cover.


Buyology

Buyology

Author: Martin Lindstrom

Publisher: Random House

Published: 2012-07-31

Total Pages: 258

ISBN-13: 1448149762

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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.


Project Namahana

Project Namahana

Author: John Teschner

Publisher: Forge Books

Published: 2022-06-28

Total Pages: 271

ISBN-13: 1250827205

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“An enthralling tale of disappearances, deaths, dark secrets, and corporate evil.” —Douglas Preston, #1 bestselling co-author of the Agent Pendergast series Nothing stays hidden forever... Two men, unified by a string of disappearances and deaths, search for answers—and salvation—in the jungles of Kaua‘i. Together, they must navigate the overlapping and complicated lines between a close-knit community and the hated, but economically-necessary corporate farms—and the decades old secrets that bind them. Project Namahana takes you from Midwestern, glass-walled, corporate offices over the Pacific and across the island of Kaua‘i; from seemingly idyllic beaches and mountainous inland jungles to the face of Mount Namahana; all the while, exploring the question of how corporate executives could be responsible for evil things without, presumably, being evil themselves. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.


Thanku

Thanku

Author: Joseph Bruchac

Publisher: Millbrook Press (Tm)

Published: 2019

Total Pages: 44

ISBN-13: 1541523636

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This poetry anthology, edited by Miranda Paul, explores a wide range of ways to be grateful (from gratitude for a puppy to gratitude for family to gratitude for the sky) with poems by a diverse group of contributors, including Joseph Bruchac, Margarita Engle, Cynthia Leitich Smith, Naomi Shihab Nye, Charles Waters, and Jane Yolen.