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Author: Antonius Johannes van Zuilen
Publisher:
Published: 1977
Total Pages: 338
ISBN-13:
DOWNLOAD EBOOKAuthor: A. J. van Zuilen
Publisher: Uithoorn : Graduate Press
Published: 1977
Total Pages: 352
ISBN-13:
DOWNLOAD EBOOKAuthor: James B. Kobak
Publisher: M. Evans
Published: 2002-11-25
Total Pages: 321
ISBN-13: 1590771796
DOWNLOAD EBOOKAnyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.
Author: Helen Damon-Moore
Publisher: SUNY Press
Published: 1994-08-12
Total Pages: 278
ISBN-13: 9780791420584
DOWNLOAD EBOOKArgues that the two popular women's magazines were pivotal in the combining of gender and commercialism at the turn of the century, and that publishers and advertisers conspired to create both a gendered commercial discourse and a commercial gender discourse for both men and women. Annotation copyright by Book News, Inc., Portland, OR
Author: Antonius Johannes Zuilen
Publisher:
Published: 1977
Total Pages: 338
ISBN-13:
DOWNLOAD EBOOKAuthor: Wm. David Sloan
Publisher: Routledge
Published: 2013-11-05
Total Pages: 392
ISBN-13: 113669126X
DOWNLOAD EBOOKThis unique volume is based on the philosophy that the teaching of history should emphasize critical thinking and attempt to involve the student intellectually, rather than simply provide names, dates, and places to memorize. The book approaches history not as a cut-and-dried recitation of a collection of facts but as multifaceted discipline. In examining the various perspectives historians have provided, the author brings a vitality to the study of history that students normally do not gain. The text is comprised of 24 historiographical essays, each of which discusses the major interpretations of a significant topic in mass communication history. Students are challenged to evaluate each approach critically and to develop their own explanations. As a textbook designed specifically for use in graduate level communication history courses, it should serve as a stimulating pedagogical tool.
Author: David E. Sumner
Publisher: Peter Lang
Published: 2006
Total Pages: 226
ISBN-13: 9780820476179
DOWNLOAD EBOOKHere is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.
Author: Ted Chiang
Publisher:
Published: 2010
Total Pages: 0
ISBN-13: 9781596063174
DOWNLOAD EBOOKWhat's the best way to create artificial intelligence? In 1950, Alan Turing wrote, "Many people think that a very abstract activity, like the playing of chess, would be best. It can also be maintained that it is best to provide the machine with the best sense organs that money can buy, and then teach it to understand and speak English. This process could follow the normal teaching of a child. Things would be pointed out and named, etc. Again I do not know what the right answer is, but I think both approaches should be tried." The first approach has been tried many times in both science fiction and reality. In this new novella, at over 30,000 words, his longest work to date, Ted Chiang offers a detailed imagining of how the second approach might work within the contemporary landscape of startup companies, massively-multiplayer online gaming, and open-source software. It's a story of two people and the artificial intelligences they helped create, following them for more than a decade as they deal with the upgrades and obsolescence that are inevitable in the world of software. At the same time, it's an examination of the difference between processing power and intelligence, and of what it means to have a real relationship with an artificial entity.
Author: Mary Hogarth
Publisher: Routledge
Published: 2018-04-17
Total Pages: 308
ISBN-13: 1315464551
DOWNLOAD EBOOKBusiness Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.
