Public Relations

Public Relations

Author: Edward L. Bernays

Publisher: University of Oklahoma Press

Published: 2013-07-29

Total Pages: 441

ISBN-13: 0806189827

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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.


Gabbard's Treatments of Psychiatric Disorders

Gabbard's Treatments of Psychiatric Disorders

Author: Glen O. Gabbard

Publisher: American Psychiatric Pub

Published: 2014-05-05

Total Pages: 1250

ISBN-13: 158562540X

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The definitive treatment textbook in psychiatry, this fifth edition of Gabbard's Treatments of Psychiatric Disorders has been thoroughly restructured to reflect the new DSM-5® categories, preserving its value as a state-of-the-art resource and increasing its utility in the field. The editors have produced a volume that is both comprehensive and concise, meeting the needs of clinicians who prefer a single, user-friendly volume. In the service of brevity, the book focuses on treatment over diagnostic considerations, and addresses both empirically-validated treatments and accumulated clinical wisdom where research is lacking. Noteworthy features include the following: Content is organized according to DSM-5® categories to make for rapid retrieval of relevant treatment information for the busy clinician. Outcome studies and expert opinion are presented in an accessible way to help the clinician know what treatment to use for which disorder, and how to tailor the treatment to the patient. Content is restricted to the major psychiatric conditions seen in clinical practice while leaving out less common conditions and those that have limited outcome research related to the disorder, resulting in a more streamlined and affordable text. Chapters are meticulously referenced and include dozens of tables, figures, and other illustrative features that enhance comprehension and recall. An authoritative resource for psychiatrists, psychologists, and psychiatric nurses, and an outstanding reference for students in the mental health professions, Gabbard's Treatments of Psychiatric Disorders, Fifth Edition, will prove indispensable to clinicians seeking to provide excellent care while transitioning to a DSM-5® world.


History of Extrusion Cooking and Extruders (1938-2020)

History of Extrusion Cooking and Extruders (1938-2020)

Author: William Shurtleff; Akiko Aoyagi

Publisher: Soyinfo Center

Published: 2020-10-31

Total Pages: 412

ISBN-13: 1948436299

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The world's most comprehensive, well documented, and well illustrated book on this subject. With Extensive subject and geographical index. 76 photographs and illustrations - mostly color. Free of charge in digital PDF format.


The Lost Flowers of Alice Hart

The Lost Flowers of Alice Hart

Author: Holly Ringland

Publisher: House of Anansi

Published: 2018-08-07

Total Pages: 342

ISBN-13: 1487005237

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An enchanting and captivating novel about how our untold stories haunt us — and the stories we tell ourselves in order to survive. After her family suffers a tragedy, nine-year-old Alice Hart is forced to leave her idyllic seaside home. She is taken in by her grandmother, June, a flower farmer who raises Alice on the language of Australian native flowers, a way to say the things that are too hard to speak. Under the watchful eye of June and the women who run the farm, Alice settles, but grows up increasingly frustrated by how little she knows of her family’s story. In her early twenties, Alice’s life is thrown into upheaval again when she suffers devastating betrayal and loss. Desperate to outrun grief, Alice flees to the dramatically beautiful central Australian desert. In this otherworldly landscape Alice thinks she has found solace, until she meets a charismatic and ultimately dangerous man. Spanning two decades, set between sugar cane fields by the sea, a native Australian flower farm, and a celestial crater in the central desert, The Lost Flowers of Alice Hart follows Alice’s unforgettable journey, as she learns that the most powerful story she will ever possess is her own.


Curriculum in a New Key

Curriculum in a New Key

Author: Ted T. Aoki

Publisher: Routledge

Published: 2004-09-22

Total Pages: 494

ISBN-13: 1135704430

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Ted T. Aoki, the most prominent curriculum scholar of his generation in Canada, has influenced numerous scholars around the world. Curriculum in a New Key brings together his work, over a 30-year span, gathered here under the themes of reconceptualizing curriculum; language, culture, and curriculum; and narrative. Aoki's oeuvre is utterly unique--a complex interdisciplinary configuration of phenomenology, post-structuralism, and multiculturalism that is both theoretically and pedagogically sophisticated and speaks directly to teachers, practicing and prospective. Curriculum in a New Key: The Collected Works of Ted T. Aoki is an invaluable resource for graduate students, professors, and researchers in curriculum studies, and for students, faculty, and scholars of education generally.


High on a Windy Hill

High on a Windy Hill

Author: Ray Djuff

Publisher: Rocky Mountain Books Ltd

Published: 1999

Total Pages: 184

ISBN-13: 9780921102717

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Since 1927, sitting atop a knoll overlooking Upper Waterton Lake, the Prince of Wales Hotel has survived floods, fire, gales and even closure. Built for the Minnesota-based Great Northern Railway, the hotel initially provided an oasis for thirsty Americans during Prohibition. Now a national historic site, the lodge receives its rightful tribute in this extensively annotated book. Discover why a US railway would build a hotel in Canada 50 miles from its closest line. Read the nearly impossible saga of the construction site. Uncover the stories of the dedicated people who have worked to preserve and run this classic venue. Ray Djuff, a former employee of the Prince of Wales Hotel, spent 20 years researching this book, uncovering facts and details long considered lost. Vivid historical photographs bring to life the story of this grand survivor of the golden age of railway resort development.