The Leo Burnett Worldwide Advertising and Media Fact Book
Author: Leo Burnett Company
Publisher: Triumph Books (IL)
Published: 1994
Total Pages: 528
ISBN-13:
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Author: Leo Burnett Company
Publisher: Triumph Books (IL)
Published: 1994
Total Pages: 528
ISBN-13:
DOWNLOAD EBOOKAuthor: Ingomar Kloss
Publisher: Springer Science & Business Media
Published: 2011-06-28
Total Pages: 312
ISBN-13: 3642568114
DOWNLOAD EBOOKThis book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Author: Christopher H. Sterling
Publisher: Routledge
Published: 2016-05-06
Total Pages: 316
ISBN-13: 1136694544
DOWNLOAD EBOOKThis reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author:
Publisher:
Published: 1995
Total Pages: 914
ISBN-13:
DOWNLOAD EBOOKVols. for 1981- include four special directory issues.
Author: Martha T. Mooney
Publisher: H. W. Wilson
Published: 1995
Total Pages: 1288
ISBN-13: 9780824209070
DOWNLOAD EBOOK- Excerpts from and citations to reviews of more than 8,000 books each year, from 109 publications. - Electronic version with expanded coverage, and retrospective version available, see p. 5 and p. 31. - Pricing: Service Basis-Books.
Author:
Publisher:
Published: 1994
Total Pages: 1440
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1992
Total Pages: 400
ISBN-13:
DOWNLOAD EBOOKA compilation of evaluations appearing in Reference books bulletin (a section of the journal, Booklist)
Author:
Publisher:
Published: 1977
Total Pages: 618
ISBN-13:
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