The Lawyer's Marketing Journal
Author: Theda Snyder
Publisher:
Published: 2021-07-10
Total Pages:
ISBN-13: 9781733373623
DOWNLOAD EBOOKRead and Download eBook Full
Author: Theda Snyder
Publisher:
Published: 2021-07-10
Total Pages:
ISBN-13: 9781733373623
DOWNLOAD EBOOKAuthor: William Winston
Publisher: Routledge
Published: 2013-04-15
Total Pages: 351
ISBN-13: 1135022941
DOWNLOAD EBOOKMarketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Author: Matt Starosciak
Publisher: Proven Law Publishing
Published: 2017-08-01
Total Pages: 210
ISBN-13: 0999123106
DOWNLOAD EBOOKThe Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Author: Gregory H. Siskind
Publisher: American Bar Association
Published: 2002
Total Pages: 272
ISBN-13: 9781590311189
DOWNLOAD EBOOKThis book shows how to effectively, and efficiently, market a law practice on the Internet.
Author: Sally J. Schmidt
Publisher: Law Journal Press
Published: 1991
Total Pages: 692
ISBN-13: 9781588520524
DOWNLOAD EBOOKMarketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Author: James A. Durham
Publisher: American Bar Association
Published: 2004
Total Pages: 332
ISBN-13: 9781590313558
DOWNLOAD EBOOKA well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Author: Ira S. Kalb
Publisher: K&A Press
Published: 1993
Total Pages: 220
ISBN-13: 0924050039
DOWNLOAD EBOOKAuthor: Henry Dahut
Publisher: Lmg Press
Published: 2004
Total Pages: 200
ISBN-13: 9780974512600
DOWNLOAD EBOOKSupported by more than one hundred candid interviews with top law partners across the United States, this best-selling law practice management book reveals how law firms can become marketing giants by learning a new conceptual foundation behind professional service marketing, advertising, and most importantly the secrets behind delivering great client service. This book promises to unlock revenue potential, bring marketing goals into focus and bolster confidence for law firms of all sizes.
Author: Benjamin W. Glass
Publisher: Morgan James Publishing
Published: 2011-11-01
Total Pages: 195
ISBN-13: 0983712506
DOWNLOAD EBOOKShares marketing strategies to build law practices, including cultivating a group of followers who will send business, building a database of clients, and avoiding the common pitfalls.
Author: Gregory H. Siskind
Publisher: American Bar Association
Published: 2007
Total Pages: 204
ISBN-13: 9781590318768
DOWNLOAD EBOOKIn this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.