This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a life outside the office. From interviewing 150+ attorneys, and seeing the inside of 400+ attorney websites, I can tell you these shocking facts: 1. 97% of attorneys tell me they've been burned, more than once, by an unscrupulous marketing company who sees them as their next ATM withdrawal. 2. The top 3 ways attorneys get burned by marketers are: A) the marketing company controls either the hosting or domain name of their website, and "rents" this to the attorney, pulling the rug out at contract's end, or extorts the attorney for thousands to own their own website; B) Proprietary reporting systems are used to create smoke and mirrors, hiding lack of results; C) Little to no marketing work is actually performed, but instead claimed to have been performed. 3. 95% of attorneys get 0 - 5 visitors to their website a day. (how will you EVER get enough potential clients to call you without enough visitors?) 4. It's possible, with proper marketing, to get your phone ringing with real, live, breathing potential clients on a DAILY BASIS, earning you 4-8 or more retained clients a month from a properly SEO'd website that draws 100+ unique visitors daily. 5. Over 90% of attorneys sacrifice tens of thousands of dollars a year in lost retentions due to untrained, unfriendly, standoffish office staff, attorney partners, lack of customer intake scripting, and utter lack of potential client follow up. 6. In your city, on your block, there are attorneys charging triple what you charge, making $300k - $500k+ a year, meanwhile other lawyers are whoring themselves out for nickels, and going broke. Yes, in THIS ECONOMY. Richard Jacobs' book, Secrets of Attorney Marketing Law School Dares Not Teach, gives you street fighter strategies and tactics you can use TODAY to earn more, work less, and get off the treadmill of mediocrity. At times irreverant, crude, rude, and unprofessional, Richard exposes the truth about what marketing works, and what doesn't. If you're easily offended, stuck on professionalism, "getting your name out there," and feel naked if you have to take a picture without the security of your law books behind you, then do not read this book.
The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
What is Your Dream? Being a lawyer is difficult. Creating a sustainable and profitable firm that works for you is even harder. Most lawyers never get there. Most lawyers feel stuck in jobs. And many lawyers who choose to work for themselves struggle to make a profit or make any time for their lives. Tiger Tactics is about unlocking your dream. It was written by five lawyers who have individually gone on to create million and multi-million dollar practices. Tiger Tactics is about the stories, the struggles, and the practical advice necessary to thrive in the law practice jungle. Want more access and discussion? Join the Tiger Tactics online community at https: //www.facebook.com/groups/tigertacticsbook
To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media
