The Law Firm Associate's Guide to Personal Marketing and Selling Skills

The Law Firm Associate's Guide to Personal Marketing and Selling Skills

Author: Catherine Alman MacDonagh

Publisher: American Bar Association

Published: 2007

Total Pages: 150

ISBN-13: 9781590318300

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This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.


The Law Firm Associate's Guide to Connecting with Your Colleagues

The Law Firm Associate's Guide to Connecting with Your Colleagues

Author: Barbara Black Miller

Publisher: American Bar Association

Published: 2009

Total Pages: 140

ISBN-13: 9781604424867

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This second volume in the law firms associate's series will help lawyers learn how to effectively work together with their colleagues to achieve high levels of productivity and success in the law office. While work relationships can be challenging, this guide shows lawyers how to communicate and maintain positive work relationships.


Selling in Your Comfort Zone

Selling in Your Comfort Zone

Author: Robert N. Kohn

Publisher: American Bar Association

Published: 2009

Total Pages: 226

ISBN-13: 9781604426069

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This book will help anyone overcome their discomfort with selling. It will help the reader achieve a fundamental shift in attitude and behavior. This guide proves that selling can be done effectively and comfortably, by motivating the reader to take action and identify strategies and tasks that they are comfortable doing.


Social Media for Lawyers

Social Media for Lawyers

Author: Carolyn Elefant

Publisher: American Bar Association

Published: 2010

Total Pages: 254

ISBN-13: 9781604429206

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Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.


The Lawyer's Guide to Collaboration Tools and Technologies

The Lawyer's Guide to Collaboration Tools and Technologies

Author: Dennis M. Kennedy

Publisher: American Bar Association

Published: 2008

Total Pages: 324

ISBN-13: 9781590319796

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This first-of-its-kind legal guide showcases how to use the latest Web-based and software technologies, such as Web 2.0, Google tools, Microsoft Office, and Acrobat, to work collaboratively and more efficiently on projects with colleagues, clients, co-counsel and even opposing counsel. The book provides a wealth of information useful to lawyers who are just beginning to try collaboration tools, as well as tips and techniques for those lawyers with intermediate and advanced collaboration experience.


The 2010 Solo and Small Firm Legal Technology Guide

The 2010 Solo and Small Firm Legal Technology Guide

Author: Sharon D. Nelson

Publisher: American Bar Association

Published: 2011-07-16

Total Pages: 296

ISBN-13: 9781604428087

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Computers -- Computer operating systems -- Monitors -- Computer peripherals -- Printers -- Scanners -- Servers -- Server operating systems -- Networking hardware -- Miscellaneous hardware -- Productivity software -- Security software -- Case management -- Billing software -- Litigation programs -- Document management -- Document assembly -- Collaboration -- Remote access -- Mobile security -- More about Macs -- Unified messaging and telecommunications -- Utilities -- The legal implications of social networking -- Paperless or paper LESS -- Tomorrow in legal tech.


The Lawyer's Guide to Practice Management Systems Software

The Lawyer's Guide to Practice Management Systems Software

Author: Andrew Zenas Adkins

Publisher: American Bar Association

Published: 2009

Total Pages: 384

ISBN-13: 9781604424669

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What can practice management systems software do for a law practice? With the right system in place, a law firms and staff will have the ability to automatically route items, tasks, documents, and events to certain people based on their role in the case or matter, as well as manage deadlines, improve responsiveness to clients, reduce malpractice insurance rates, and boost overall productivity. The challenge is to find a program that best serves the needs of the firm.


The Lawyer's Guide to Working Smarter with Knowledge Tools

The Lawyer's Guide to Working Smarter with Knowledge Tools

Author: Marc Lauritsen

Publisher: American Bar Association

Published: 2010

Total Pages: 248

ISBN-13: 9781604428261

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This ground-breaking guide introduces lawyers and other professionals to a powerful class of software that supports core aspects of legal work. The author discusses how technologies like practice systems, work product retrieval, document assembly, and interactive checklists help people work smarter. If you are looking to work more effectively, this book provides a clear roadmap, with many concrete examples and thought-provoking ideas.