The Large International Firm (RLE International Business)
The Large International Firm (RLE International Business)

Author: Edith Penrose

Publisher: Routledge

Published: 2013-05-20

Total Pages: 313

ISBN-13: 1135123314

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This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations on the one hand, that of the countries in which they operate on the other, and with the conflicts of interest among the countries which are related to the international policies of the firms. The author analyses the underlying problems and points to possible solutions. When it was first published this was the first book by a professional economist to look widely at the economics of the international petroleum industry outside the industrialized countries.

The Large International Firm (RLE International Business)
The Large International Firm (RLE International Business)

Author: Edith Penrose

Publisher:

Published: 2014-03-19

Total Pages: 0

ISBN-13: 9780415752107

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This book is a study of the economics of the large international firm, but is at the same time a study of one of the world's most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations on the one hand, that of the countries in which they operate on the other, and with the conflicts of interest among the countries which are related to the international policies of the firms. The author analyses the underlying problems and points to possible solutions. When it was first published this was the first book by a professional economist to look widely at the economics of the international petroleum industry outside the industrialized countries.

The Growth of Global Business (Rle International Business)
The Growth of Global Business (Rle International Business)

Author: Howard Cox

Publisher: Routledge

Published: 2012-11-26

Total Pages: 249

ISBN-13: 0415639700

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In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.

The Multinational Enterprise (RLE International Business)
The Multinational Enterprise (RLE International Business)

Author: John H Dunning

Publisher: Routledge

Published: 2013-01-17

Total Pages: 363

ISBN-13: 1135134081

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The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world; the international transfer of technology; industrial relations and labour utilization in foreign-owned firms in the UK; multinational companies and trade union interests; foreign direct investment, the balance of payments and trade flows; the multinational enterprise and developing countries; government policy alternatives and the problem of international sharing and a case study of a multinational enterprise in Europe. A survey of the background to the multinational enterprise and concluding summaries ensure that this book is one of the most widely embracing volumes available on the subject.

International Marketing (RLE International Business)
International Marketing (RLE International Business)

Author: Simon Majaro

Publisher: Routledge

Published: 2013-01-04

Total Pages: 313

ISBN-13: 1135133662

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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

Managing the Global Firm (RLE International Business)
Managing the Global Firm (RLE International Business)

Author: Christopher A Bartlett

Publisher: Routledge

Published: 2013-01-17

Total Pages: 373

ISBN-13: 113513491X

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This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.

Multinational Service Firms (RLE International Business)
Multinational Service Firms (RLE International Business)

Author: Peter Enderwick

Publisher: Routledge

Published: 2013-01-04

Total Pages: 306

ISBN-13: 113513393X

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This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has grown greatly in importance in recent years in many countries of the world. Many of the key parts of the service sector that are growing most rapidly are dominated by large multinational firms and this has important implications for the future shape of the world economy and for closer economic integration between countries. In addition, the particular style and operations of multinational firms in one sector can provide useful lessons for multinational enterprise in other sectors. The book examines the operations and the style of the firms considered and explores how they dominate their sectors. It charts how the firms have developed, discusses the critical issues facing them; and suggests how present trends may continue in the future.

International Marketing (RLE International Business)
International Marketing (RLE International Business)

Author: Colin Gilligan

Publisher: Routledge

Published: 2013-01-04

Total Pages: 330

ISBN-13: 1135133867

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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.