Are you currently in the beauty industry, either as a stylist, a salon owner, nail tech, or even in the field of massage therapy? If you want to learn exactly how I went from failing at two salons, to making over 6 figures a year by "cracking the code to the IT factor" of marketing, getting more clients, boosting my income...and actually getting to enjoy more freedom and fun, then this guide is for you.
Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.
Sacred Success®: A Course in Financial Miracles shows women there is a better way to achieve wealth and power: on your own terms—as a woman. Barbara Stanny, the leading expert on women and money, has helped women take control of their finances for two decades—and she knows there is much more to success than how much you earn. In her work with powerful, successful women over the last 20 years, bestselling author and financial educator Stanny has found that most women's problems with money have little to do with money itself, but rather with their fear of, or ambivalence toward, power. Instead of pushing women to pursue financial success in the traditional fashion, Sacred Success seeks to redefine power from a feminine perspective. More than a financial guide, Sacred Success is a primer on power for women—a tutorial for taking charge of your life by taking charge of your finances, and not only growing your money but creating a deeper, richer, and more meaningful life. Best described as "A Course in Miracles meets the Wall Street Journal," Sacred Success gives you a proven process that uniquely blends the practical, psychological, and spiritual work of wealth. You can be financially successful without sacrificing your soul or compromising your values. You can create wealth and exercise power by staying true to your authentic self and personal mission. Start now.
Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
When it comes to money, are you controlled by fear? Do you live in financial chaos?Do you underestimate your worth? Are you ready to go to the next level, but can't seem to get there? If the answer is yes to these questions, you may be an underearner. Underearners are self-saboteurs who never live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, former journalist, and career counselor. Underearners tend to live paycheck to paycheck. They rarely balance their checkbooks and are often in debt. Ironically, many work incredibly hard. Yet they are ashamed to admit that money matters to them. They all have a high tolerance for low pay. The good news is that underearning is often self-imposed. By focusing on overcoming underearning, you will not only earn what you deserve, but you can live up to your full potential. With techniques and exercises that have helped thousands of people who have participated in her Overcoming Underearning™ workshops, Stanny teaches you five essential steps to financial independence. Once you understand these steps, you will be confident asking for a raise, increasing your prices, or getting a better job. "Now I'm making more than my friends, all because I had the guts to dream and ask for more," says one Stanny fan. First, Tell the Truth: be honest about your financial situation and figure out your attitudes toward money. Second, Make a Decision: decide that you want to make more money. Third, Stretch: take action, face your fears, and be willing to be uncomfortable. Fourth, Create Community by finding supporters and asking for help. Fifth, Respect and Appreciate Money: learn to save and invest. Overcoming Underearning is filled with inspiring, real-life stories of underearners who turned their lives around. Stanny brings a message of empowerment and hope to all those who chronically undervalue themselves. "I'm making more, working less, feeling healthier, have more energy, and I'm so much happier," concludes another Stanny believer.
Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider’s study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right "look" is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.
Legendary money manager Peter Lynch explains his own strategies for investing and offers advice for how to pick stocks and mutual funds to assemble a successful investment portfolio. Develop a Winning Investment Strategy—with Expert Advice from “The Nation’s #1 Money Manager.” Peter Lynch’s “invest in what you know” strategy has made him a household name with investors both big and small. An important key to investing, Lynch says, is to remember that stocks are not lottery tickets. There’s a company behind every stock and a reason companies—and their stocks—perform the way they do. In this book, Peter Lynch shows you how you can become an expert in a company and how you can build a profitable investment portfolio, based on your own experience and insights and on straightforward do-it-yourself research. In Beating the Street, Lynch for the first time explains how to devise a mutual fund strategy, shows his step-by-step strategies for picking stock, and describes how the individual investor can improve his or her investment performance to rival that of the experts. There’s no reason the individual investor can’t match wits with the experts, and this book will show you how.
The classic novel of a boy’s struggle for survival in WWII Poland, from the National Book Award–winning author of Steps and Being There. “In 1939, a six-year-old boy is sent by his anti-Nazi parents to a remote village in Poland where they believe he will be safe. Things happen, however, and the boy is left to roam the Polish countryside. . . . To the blond, blue-eyed peasants in this part of the country, the swarthy, dark-eyed boy who speaks the dialect of the educated class is either Jew, gypsy, vampire, or devil. They fear him and they fear what the Germans will do to them if he is found among them. So he must keep moving. In doing so, over a period of years, he observes every conceivable variation on the theme of horror” (Kirkus Reviews). Originally published in 1965, The Painted Bird established Jerzy Kosinski as a major literary figure. With sparse prose and vivid imagery, it is a story of mythic proportion and timeless human relevance. “One of the best . . . Written with deep sincerity and sensitivity.” —Elie Wiesel, The New York Times Book Review “Of all the remarkable fiction that emerged from World Wat II, nothing stands higher than Jerzy Kosinski’s The Painted Bird. A magnificent work of art, and a celebration of the individual will. No one who reads it will forget it; no one who reads it will be unmoved by it. The Painted Bird enriches our literature and our lives.” —Jonathan Yardley, The Miami Herald “Extraordinary . . . Literally staggering . . . One of the most powerful books I have ever read.” —Richard Kluger, Harper’s Magazine “One of our most significant writers.” —Newsweek
There are hundreds of lives sown inside Pretty Little Mistakes, Heather McElhatton's singularly spectacular, breathtakingly unique novel that has more than 150 possible endings. You may end up in an opulent mansion or homeless down by the river; happily married with your own corporation or alone and pecked to death by ducks in London; a Zen master in Japan or morbidly obese in a trailer park. Is it destiny or decision that controls our fate? You can't change your past and start over from scratch in real life—but in Pretty Little Mistakes, you can! But be warned, choose wisely.
