The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element Â- the holy grail Â- that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest Â- using the power of words.
The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element that will bring them closer to their customers. In this work, John Simmons reveals how to undertake and complete that quest.
Leo Zagami's groundbreaking study of aliens and UFOs explores where we come from and which mysterious figures have guided humanity's political and religious choices. From the prophets to the initiates and magicians, all ages have drawn from a common source of ultra-terrestrial and magical knowledge, passed down for millennia. This text reveals the identity of the unknown superiors, secret chiefs, and invisible masters who have guided Freemasonry, the Illuminati, and others. Zagami speaks of the existence of multidimensional doors used by the various Illuminati to let other beings into our world, while alluding to the latest discoveries of quantum physics for support. This shocking text will be embraced by those willing to look beyond the everyday to analyze our world's most puzzling circumstances.
The tenth volume of Arthurian Literature continues some ofthe themes of earlier issues, as well as exploring unfamiliar andcontroversial ground. The second part of CHRISTINE POULSON's survey of the Arthurian legend in 19th-century art is an analysisby subject of the works catalogued by artist in Arthurian Literature IX. A. H. W. SMITH provides a substantial update to MaryWildman's bibliography of modern Arthurian literature which appearedin Arthurian Literature II, adding not only recent works butalso many items missing from the earlier list. Mr Smith also contributesan article on Ponticus Virumnius and the text of Gildas, one of themore intriguing mysteries of Arthurian text history, and sets outVirumnius' claim to have seen a poem by Gildas which has since disappeared. ARMEL DIVERRES writes on the origins of Chretien de Troyes'Conte del Graal; he argues that we should seek the poet's inspiration in the crusading activities of Philip of Flanders, supporting his case with a careful examination of many otherwise difficult passages in the poem.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
In this book, Dr. Timothy Horan presents an original and highly effective writing program whose major goal is to transform high school students into accomplished writers and mature young adults. This writing program is innovative, rigorous, and engaging, and was designed with high school students in mind. This volume contains a total of twenty original writing projects that represent creative (and innovative) interpretations of Common Core Writing Standards. These projects focus on the worlds of contemporary secondary students, exploring such topics as technology, literature, goals for the future, and potential careers. Each assignment in this book is full and complete, and includes a reproducible outline that presents the assignment to students in a simplified graphical format. As students progress through this program, they will encounter engaging writing projects that foster growth and anticipate the changes occurring in students’ lives during this time of development and transition. It will also prepare students for the rigors of writing in college, career, and the unwritten future that awaits all of them. Finally, Dr. Horan issues a call for every secondary school in the United States to create and implement courses singularly devoted to the craft of writing—and this book contains the curriculum for that course.
Significant new spiritual impulses come into our world through the strivings and invocations of unique men and women who have achieved a close attunement with the invisible guides of humanity known in Hermetic terms as Spiritual Hierarchy. The Temple of the Holy Grail is a new spiritual impulse given in the latter quarter of the twentieth century. It is a mystery school designed to empower spiritually mature women and men with Hierarchical attunement for esoteric world service. Thus, Hierarchy has created an initiatic mystery school based not upon secrecy, but accessibility, and not upon hidden geographical centers, but a worldwide virtual platform. T:.H:.G:. is not dependent upon secret adepts, but upon self-empowerment. It is focused not merely upon the spiritual achievements of the past, but upon the coming generation of spiritually gifted individuals who are attuning themselves to Divine Will and Hierarchy. T:.H:.G:. exists to facilitate the empowerment of those spiritually talented individuals who have the potential to contribute wonderful new achievements of soul and spirit for the sake of the New Humanity. It is a tool to be used by such people.
This fascinating book by psychologist and medical anthropologist Alberto Villoldo, Ph.D., explains the practices for healing outside of ordinary time and space. It shows how to enter the timeless now to heal events that occurred in the past, and to correct the course of destiny. Dr. Villoldo discusses ways in which you can heal yourself and your loved ones by employing intention through practices used by shamans of the Americas—which, until now, have been inaccessible to most of the world. The shamans of old called this journeying. In this book, you’ll discover that in the same way you have a four-chambered heart, you have a four-chambered soul. In the first chamber, you store away the memory of a wound that derailed your destiny. In the second, you keep the limiting beliefs and soul contracts that you entered into at the time of your loss. In the third, you recover the grace and trust that will make you whole again; and in the fourth, you remember the calling and mission that you choose to unfold in this lifetime. "While everyone has a future," Villoldo says, "only certain people have a destiny." This book shows you how to find and manifest yours.
