The Internet Marketing Digest
The Internet Marketing Digest

Author: Bob Brolhorst

Publisher: iUniverse

Published: 2001-07

Total Pages: 262

ISBN-13: 0595190537

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Marketing Tips That Work For Any Sized Business Large Or Small.Selling products or services on the internet opens up a whole new world of customers that a few years ago would have been impossible to reach. The Internet Marketing Digest teaches the novice to the most savvy marketer Techniques such as: Press Releases to get Free AdvertisingHow to get your website listed in the top of the 8 major search engines.How to write a newsletter and use the subscribers to as a never ending customer base.Marketing resources that very few people know about.How to put your business on Autopilot and let it run itself even when you are on vacation.

Global Marketing Strategy
Global Marketing Strategy

Author: Bodo B. Schlegelmilch

Publisher: Springer Nature

Published: 2022-02-16

Total Pages: 440

ISBN-13: 3030906655

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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions

Internet Marketing for Information Technology Companies
Internet Marketing for Information Technology Companies

Author: Barry Silverstein

Publisher: Maximum Press

Published: 2001

Total Pages: 472

ISBN-13: 9781885068675

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While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

Ultimate Guide to Link Building
Ultimate Guide to Link Building

Author: Garrett French

Publisher: Entrepreneur Press

Published: 2020-01-14

Total Pages: 441

ISBN-13: 1613084099

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Link. Rank. Profit. This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again. —Britney Muller, senior SEO scientist, Moz The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely: Execute a link audit and competitor analysis Develop a structured, long-term link-building strategy Identify and approach quality, top-ranking websites with a value proposition Differentiate links for traffic from links for ranking Keep on the right side of search engine guidelines

Effectiveness of Online Marketing Campaigns
Effectiveness of Online Marketing Campaigns

Author: Sebastian Klapdor

Publisher: Springer Science & Business Media

Published: 2013-02-19

Total Pages: 146

ISBN-13: 3658017325

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​Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields—for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings: - There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. - The channel order can influence the conversion probability. - Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.

Poor Richard's Internet Marketing and Promotions
Poor Richard's Internet Marketing and Promotions

Author: Peter Kent

Publisher: Top Floor Publishing

Published: 1999

Total Pages: 0

ISBN-13: 9780966103274

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The Internet provides a tremendous opportunity for reaching people around the world, for getting the word out about your products, services, ideas, and beliefs ... if you know what you're doing. Otherwise you'll flounder around spending lots of time and money on the Internet without realizing any benefit. Book jacket.

The Internet Marketing Plan
The Internet Marketing Plan

Author: Kim M. Bayne

Publisher:

Published: 1997-02-21

Total Pages: 406

ISBN-13:

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Streetwise help for creating and implementing a total Internet marketing plan You can't run a successful marketing program without a comprehensive marketing plan. Especially not when you're working in cyberspace—the most exciting, challenging, volatile, and potentially rewarding medium ever. This book gives you a comprehensive framework for producing and executing a customized Internet marketing plan. Marketing communications veteran Kim Bayne supplies you with a clear set of step-by-step procedures for establishing, implementing, evaluating, and managing your company's online presence. The Internet Marketing Plan gives you what you need to: Research and write a sophisticated, comprehensive Internet marketing plan Understand the major differences between traditional marketing and the Internet Find new places and ways to publicize your Internet presence Integrate Internet marketing efforts into your company's overall strategy Establish budgets and allocate funds for a continuing Internet marketing presence Select the best staffing options, outside vendors, pricing, and service. On the Disk you'll find: All the worksheets, checklists, templates, and document outlines you need to manage every phase of the Internet marketing program æ from initial research and budgeting to planwriting and implementation A time-saving browser bookmark file containing every Web site URL referenced in the book, organized by chapter.

Commonsense Direct and Digital Marketing
Commonsense Direct and Digital Marketing

Author: Drayton Bird

Publisher: Kogan Page Publishers

Published: 2007-06-03

Total Pages: 449

ISBN-13: 0749452072

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Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

The Christian Writer's Market Guide 2014
The Christian Writer's Market Guide 2014

Author: Jerry B. Jenkins

Publisher: Tyndale House Publishers, Inc.

Published: 2014-01-31

Total Pages: 400

ISBN-13: 1414390513

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For more than 25 years, The Christian Writer’s Market Guide has been the most comprehensive and highly recommended resource available for Christian writers, agents, editors, publishers, publicists, and writing teachers. In addition to providing a wealth of tips and ideas for publishing in the Christian industry, The Christian Writer’s Market Guide also includes up-to-date information on hundreds of book publishers, periodicals, agents, conferences, contests, editorial services niche markets, self-publishing services, and more. This is the ultimate reference tool for the aspiring Christian writer.