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Author: Sandra E. Eddy
Publisher:
Published: 1996
Total Pages: 708
ISBN-13:
DOWNLOAD EBOOKThe only complete Internet resource handbook specifically designed for business people. Includes thousands of valuable entries that will guide business people to find helpful information on the Internet. Every source is checked for content and value to ensure that readers get the most out of their connect time.
Author: Robert Michael Welan
Publisher: Robert Michael Welan
Published: 2015-01-28
Total Pages: 15
ISBN-13:
DOWNLOAD EBOOKThis bookcontains a list of more than twenty-five internet business directories.The book includes a detailed table of twenty-eight features, plus an ease-of-use rating, and it provides an easy-to-read comparison of all of the internet business directories. Almost all of the directories listed are free, or include a free listing option. This book will help you: decide what internet business directory to list your business onknow where to look in order to find your businesshelp your customers find you
Author: Kerry Plowright
Publisher: AWP
Published: 2004
Total Pages: 110
ISBN-13: 0975816306
DOWNLOAD EBOOKAuthor: Susan Sweeney
Publisher: Maximum Press
Published: 2010
Total Pages: 354
ISBN-13: 1931644799
DOWNLOAD EBOOKDescribes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
Author: David Vine
Publisher: Information Today, Inc.
Published: 2000
Total Pages: 468
ISBN-13: 9780910965354
DOWNLOAD EBOOKBusiness intelligence--the acquisition, management, and utilization of information--is crucial in the global marketplace of the 21st century. This savvy handbook explains how even the smallest firm can use inexpensive Web resources to create an Internet Business Intelligence System (IBIS) that rivals the multimillion-dollar systems of Fortune 500 companies. IBIS tracks competitors, explore markets, and evaluates opportunities and risks. It can also be used to launch a business, find customers, test new products, and increase sales.
Author: Garrett Wasny
Publisher: McGraw-Hill Companies
Published: 2000
Total Pages: 704
ISBN-13:
DOWNLOAD EBOOKInformation-packed, jargon-free, and easy-to-use, this directory is a one-stop guide to finding the most up-to-date and practical business information on the Internet.
Author: Stuart Barnes
Publisher: Taylor & Francis
Published: 2013-06-17
Total Pages: 322
ISBN-13: 1136409068
DOWNLOAD EBOOKE-Commerce and V-Business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organisation. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organisations are reaping considerable strategic advantage from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments.
Author: Jill H. Ellsworth
Publisher:
Published: 1994-09-08
Total Pages: 408
ISBN-13:
DOWNLOAD EBOOKFor businesses seeking to tap the wealth of information on the Internet, here is a full explanation of exactly what can be done on the Internet along with step-by-step instructions for actually doing it. The author serves on several Internet committees, including one that is determining how businesses should be allowed to use the Internet.
Author: Bruce C. Brown
Publisher: Atlantic Publishing Company
Published: 2011
Total Pages: 338
ISBN-13: 1601384408
DOWNLOAD EBOOKInterested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)
Author: Alan Zimmerman
Publisher: Taylor & Francis
Published: 2021-12-22
Total Pages: 537
ISBN-13: 1000487288
DOWNLOAD EBOOKBusiness to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions. Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility. Other unique features include: • The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses. It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning.
