Internet Business Models and Strategies

Internet Business Models and Strategies

Author: Allan Afuah

Publisher: McGraw-Hill/Irwin

Published: 2003

Total Pages: 480

ISBN-13: 9780072511666

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This text draws on research to develop and integrate a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet.


Internet Marketing, Start-to-finish

Internet Marketing, Start-to-finish

Author: Catherine Juon

Publisher: Que Publishing

Published: 2011

Total Pages: 320

ISBN-13: 0789747898

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This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace


The Internet and American Business

The Internet and American Business

Author: William Aspray

Publisher: MIT Press (MA)

Published: 2008

Total Pages: 616

ISBN-13:

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The effect of a commercialized Internet on American business, from the boom in e-commerce and adjustments by bricks-and-mortar businesses to file-sharing and community building.


Click Millionaires

Click Millionaires

Author: Scott C. Fox

Publisher: Amacom

Published: 2012

Total Pages: 289

ISBN-13: 0814431917

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Because its time to upgrade your life.


Launch (Updated & Expanded Edition)

Launch (Updated & Expanded Edition)

Author: Jeff Walker

Publisher: Hay House, Inc

Published: 2021-07-27

Total Pages: 313

ISBN-13: 1401960243

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From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?


Customers.com

Customers.com

Author: Patricia B. Seybold

Publisher: Random House Business Books

Published: 1998

Total Pages: 386

ISBN-13: 9780712680714

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This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.


40 Rules for Internet Business Success

40 Rules for Internet Business Success

Author: Matthew Paulson

Publisher: American Consumer News, LLC

Published: 2014-07-05

Total Pages: 198

ISBN-13: 9780990530008

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Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade to create his own seven-figure Internet business. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.


The Internet Book

The Internet Book

Author: Douglas E. Comer

Publisher: CRC Press

Published: 2018-09-03

Total Pages: 622

ISBN-13: 0429824440

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The Internet Book, Fifth Edition explains how computers communicate, what the Internet is, how the Internet works, and what services the Internet offers. It is designed for readers who do not have a strong technical background — early chapters clearly explain the terminology and concepts needed to understand all the services. It helps the reader to understand the technology behind the Internet, appreciate how the Internet can be used, and discover why people find it so exciting. In addition, it explains the origins of the Internet and shows the reader how rapidly it has grown. It also provides information on how to avoid scams and exaggerated marketing claims. The first section of the book introduces communication system concepts and terminology. The second section reviews the history of the Internet and its incredible growth. It documents the rate at which the digital revolution occurred, and provides background that will help readers appreciate the significance of the underlying design. The third section describes basic Internet technology and capabilities. It examines how Internet hardware is organized and how software provides communication. This section provides the foundation for later chapters, and will help readers ask good questions and make better decisions when salespeople offer Internet products and services. The final section describes application services currently available on the Internet. For each service, the book explains both what the service offers and how the service works. About the Author Dr. Douglas Comer is a Distinguished Professor at Purdue University in the departments of Computer Science and Electrical and Computer Engineering. He has created and enjoys teaching undergraduate and graduate courses on computer networks and Internets, operating systems, computer architecture, and computer software. One of the researchers who contributed to the Internet as it was being formed in the late 1970s and 1980s, he has served as a member of the Internet Architecture Board, the group responsible for guiding the Internet’s development. Prof. Comer is an internationally recognized expert on computer networking, the TCP/IP protocols, and the Internet, who presents lectures to a wide range of audiences. In addition to research articles, he has written a series of textbooks that describe the technical details of the Internet. Prof. Comer’s books have been translated into many languages, and are used in industry as well as computer science, engineering, and business departments around the world. Prof. Comer joined the Internet project in the late 1970s, and has had a high-speed Internet connection to his home since 1981. He wrote this book as a response to everyone who has asked him for an explanation of the Internet that is both technically correct and easily understood by anyone. An Internet enthusiast, Comer displays INTRNET on the license plate of his car.


101 Internet Businesses You Can Start from Home

101 Internet Businesses You Can Start from Home

Author: Susan Sweeney

Publisher: Maximum Press

Published: 2010

Total Pages: 354

ISBN-13: 1931644799

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Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.