The Internet and the Customer-Supplier Relationship
The Internet and the Customer-Supplier Relationship

Author: Stefano Ronchi

Publisher: Taylor & Francis

Published: 2024-11-01

Total Pages: 235

ISBN-13: 1040284752

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This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

Strategies for Generating E-business Returns on Investment
Strategies for Generating E-business Returns on Investment

Author: Namchul Shin

Publisher: IGI Global

Published: 2005-01-01

Total Pages: 372

ISBN-13: 9781591404170

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E-business applications such as supply chain management & customer relations management improve transaction efficiency & scope, & function as effective marketing tools, but it is hard to capture such benfits as economic value or profits. This volume examines how the difficulty might be overcome.

Customer Relationship Development
Customer Relationship Development

Author: Ralf Blomqvist

Publisher: Global Professional Publishi

Published: 2002

Total Pages: 182

ISBN-13: 9780852976821

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Intended for any business or marketing manager who wants to increase the speed with which they can demonstrate a return on their marketing spend, it is also an insightful and provoking text for any student of marketing.

Smart Marketing With the Internet of Things
Smart Marketing With the Internet of Things

Author: Simões, Dora

Publisher: IGI Global

Published: 2018-07-20

Total Pages: 323

ISBN-13: 1522557644

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The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

CoDestiny
CoDestiny

Author: Atlee Valentine Pope

Publisher: Greenleaf Book Group

Published: 2010-08-11

Total Pages: 316

ISBN-13: 1608320537

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This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains. CoDestiny goes far beyond theory by presenting unique ideas, approaches and tools to put your firm on a path toward profitable growth. The authors present actionable plans that can be implemented immediately and deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans. Relying on decades of real world experience, the authors illustrate their growth maximization techniques with powerful case studies. The authors deliver powerful advice for any business, from start-up to market leader, with any product line, in any industry, in any location. Follow the sure path to tremendous growth with CoDestiny.

Quality into the 21st Century
Quality into the 21st Century

Author: Gregory H. Watson

Publisher: Quality Press

Published: 2003-06-30

Total Pages: 280

ISBN-13: 1636940579

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Many companies that are achieving the most significant business results today, made a shift in focus from the management of quality in the twentieth century to the quality of management in the twenty-first century. The big difference is that these companies focus on quality as a fundamental organization and market-wide strategy for their company’s competitiveness. Quality into the 21st Century: Perspectives on Quality and Competitiveness for Sustained Performance focuses on the call for a more expansive use of quality practices throughout business in the twenty-first century than in their original application in manufacturing. It also calls for a definitive emphasis on the use of quality principles throughout health care, education, technology, medicine and government. The editors complied a collection of papers that focus on the emerging themes in quality including social values, privacy, security, and software quality.

Small Business Marketing
Small Business Marketing

Author: Ian Chaston

Publisher: Bloomsbury Publishing

Published: 2013-09-02

Total Pages: 312

ISBN-13: 1137326018

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In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance. This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios. Key Features: - Introduction to classic marketing theory – and its relevance to SMEs - The role of entrepreneurship - Small firms' reaction and adaptation to the economic climate - The pros and cons of internet marketing - The introduction of social networking as a promotional opportunity Small Business Marketing is the perfect companion for any undergraduate or postgraduate studying small business marketing.

Internet-Based Customer Value Management
Internet-Based Customer Value Management

Author: Tymoteusz Doligalski

Publisher: Springer

Published: 2014-10-16

Total Pages: 162

ISBN-13: 3319098551

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Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

Dependence in Buyer-Supplier Relationships
Dependence in Buyer-Supplier Relationships

Author: Tobias Mandt

Publisher: Springer

Published: 2019-03-01

Total Pages: 176

ISBN-13: 3658242523

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Organizations frequently rely on the support of external parties to access necessary resources. In many cases, the resulting buyer-supplier relationships last for decades; some might even become indispensable for one or both parties in achieving its desired business goals. These dependencies between organizations are ubiquitous. This book focuses on such instances, discussing them in a cumulative manner: It begins with an introduction of previous research on the issue, before empirically explaining the emergence of dependencies, their different forms of existence and management approaches as well as its development over time. This book is of special interest for scholars focusing on dyadic partnerships within the domains of industrial marketing, supply chain management or strategic purchasing. Practitioners involved in managing long term buyer-supplier relationships in goods- as well as service-oriented industries might find it insightful as well.