The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
Case Study from the year 2019 in the subject Business economics - Operations Research, grade: 1,8, Reutlingen University, language: English, abstract: This paper is a case study about Alibaba entering the US e-comerce market. Can Alibaba make large-scale sustainable success in the American e-commerce market? Or is the industry not attractive and the market saturated? Alibaba provides technology, infrastructure and marketing to help merchants, brands and businesses to leverage the power of new technology to engage with their customers. The Alibaba Group was founded in 1999 by Jack Ma and 17 other people. Alibaba was originally founded as a B2B e-commerce portal to connect Chinese manufacturers with overseas buyers. Nowadays, Alibaba ranks in the Top Ten companies in terms of market value. Most of the credit goes to Ma himself, because he utilized the first-mover advantage and successfully planned entrepreneurial growth and corporate initiatives. Looking back, Ma has traveled more than 800 hours to dozens of countries to meet business leaders and state representatives to convince them of Alibaba ́s aim: to let small and medium businesses (SMEs) from all parts of the world trade freely and securely on Alibaba ́s platforms. The company ́s vision is to achieve $1 trillion in gross merchandise by 2020 and to serve two billion customers by 2036. To achieve this, global operations are key and experts propose: “globalization is better done now than later”. Alibaba is currently experiencing high competitive pressure in China and will need to conquer new territories to continue on current trajectory. Needless to say, entry into the US market will not only be difficult, but also require premium strategic decisions with little to no room for errors.
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector. The business world has been transformed by information technology and online companies, which benefitted during the Covid-19 pandemic, unlike the traditional retail sector of the economy. The well-known Amazon has seen the emergence of Asian alternatives, Alibaba from China and Coupang from South Korea, both of which have the transnational venture capital firm SoftBank of Japan as a large share owner. This book explores performance and potential in e-commerce and fin-tech, internationalisation strategies, governance problems associated with foreign corporations in South Korea and anti-monopoly drive aimed at China’s tech giants. Diverse topics are covered, including the results, impacts and implications of US stock exchange listings, liability of foreignness, dual-class structure and importance of corporate governance and social responsibility signalling and messaging. The chapters also cover local and global expansion — takeovers, mergers and acquisitions, such as Lazada for the South East Asian market and levels of satisfaction and loyalty. Finally, SoftBank is used as an example of individual and collective entrepreneurial learning in the case of SoftBank Academia. The chapters in this book were originally published as a special issue of Asia Pacific Business Review.
A former VP at Alibaba Group, and creator of a documentary about its origins, offers an inside glimpse at the behemoth that's poised to transform the ecommerce world
Seminar paper from the year 2014 in the subject Business economics - Trade and Distribution, grade: 1,4, Reutlingen University, language: English, abstract: Although, everybody has heard about the cyber giant “Alibaba”, the majority is not familiar with the company’s business therefore, this paper concentrates on giving some insights about the real impact of the Alibaba group. Firstly, the paper elucidates the company’s structure and its latest actions, especially the acquisitions in the ASEAN countries secondly, the paper analyses the meaning of its IPO, as well as the company’s impact on the overall economy, focusing especially on Alibaba’s strengths and weaknesses; finally, the paper concludes whether the news are over- or underestimating the power of Alibaba, it answers if Alibaba actually have an influence on us and what additional value proposition Alibaba has, aside from being a Chinese version of Amazon.
800x600 This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.
Alibaba is huge and its success has been astounding. Its revenues are well into the billions and its online sales exceed those of more established companies like Amazon and eBay. What is now a monster company dominating the Chinese e-commerce market began as an 18-person operation founded in one enterprising man’s apartment. How did the company become such a global presence from such humble beginnings? That is one of the questions this book seeks to answer.
E-Commerce in Asia has been receiving considerable attention as a result of the proliferation of Internet connectivity and technologies in the region. In response to this trend, a series of studies to investigate the various economic, social, methodological, and security issues related to this emerging business paradigm.
