The Instigatory Theory of NGO Communication
Author: Evandro Oliveira
Publisher: Springer
Published: 2019-05-31
Total Pages: 276
ISBN-13: 3658268581
DOWNLOAD EBOOKBy understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.