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Author: Paula Pérez Sobrino
Publisher: Cambridge University Press
Published: 2021-09-02
Total Pages: 323
ISBN-13: 1108473539
DOWNLOAD EBOOKUsing evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
Author: Amaresh Chakrabarti
Publisher: Springer
Published: 2014-12-23
Total Pages: 688
ISBN-13: 8132222296
DOWNLOAD EBOOKThis book showcases over 60 cutting-edge research papers from the 5th International Conference on Research into Design – the largest in India in this area – written by eminent researchers from across the world on design process, technologies, methods and tools, and their impact on innovation, for supporting design across boundaries. The special features of the book are the variety of insights into the product and system innovation process, and the host of methods and tools from all major areas of design research for the enhancement of the innovation process. The main benefit of the book for researchers in various areas of design and innovation are access to the latest quality research in this area, with the largest collection of research from India. For practitioners and educators, it is exposure to an empirically validated suite of theories, models, methods and tools that can be taught and practiced for design-led innovation.
Author: Evan Lau
Publisher: Springer Nature
Published:
Total Pages: 268
ISBN-13: 9819735122
DOWNLOAD EBOOKAuthor: Da-Wen Sun
Publisher: Academic Press
Published: 2016-04-07
Total Pages: 660
ISBN-13: 0128025999
DOWNLOAD EBOOKComputer Vision Technology for Food Quality Evaluation, Second Edition continues to be a valuable resource to engineers, researchers, and technologists in research and development, as well as a complete reference to students interested in this rapidly expanding field. This new edition highlights the most recent developments in imaging processing and analysis techniques and methodology, captures cutting-edge developments in computer vision technology, and pinpoints future trends in research and development for food quality and safety evaluation and control. It is a unique reference that provides a deep understanding of the issues of data acquisition and image analysis and offers techniques to solve problems and further develop efficient methods for food quality assessment. - Thoroughly explains what computer vision technology is, what it can do, and how to apply it for food quality evaluation - Includes a wide variety of computer vision techniques and applications to evaluate a wide variety of foods - Describes the pros and cons of different techniques for quality evaluation
Author: Kok Wei Tan
Publisher: Frontiers Media SA
Published: 2020-05-28
Total Pages: 207
ISBN-13: 2889637484
DOWNLOAD EBOOKAuthor: Hans Kreitler
Publisher: Durham, N.C. : Duke University Press
Published: 1972
Total Pages: 552
ISBN-13:
DOWNLOAD EBOOKAuthor: Thomas Zoëga Ramsoy
Publisher: Frontiers Media SA
Published: 2023-08-07
Total Pages: 294
ISBN-13: 2889743799
DOWNLOAD EBOOKConsumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices to commercial application of neuroscience tools and metrics. However, many of these advances are still criticized for low applicability, scattered publication records, conceptual vagueness, and a lack of proper scientific and commercial validation. To make matters worse, there is now a host of proposed commercial applications of both the insights from neuroscience and the application of neuroscience and neurophysiology tools to test consumer responses. While many of these approaches may be valid, many other approaches are either not properly validated, or may be flawed, misguided, or even outright lies. As a discipline, there is a need for both the basic and applied research in consumer neuroscience to become aligned. The purpose of this Research Topic is to provide this much-needed platform for such an industrial alignment. In doing so, this Research Topic will provide perspectives on three main areas: 1. distinctions between basic, translational and applied consumer neuroscience research 2. conceptual clarification on key concepts relevant to the science and application of consumer neuroscience 3. validation of consumer neuroscience methods and how they relate to commercially relevant cases. For this Research Topic, we therefore welcome submissions that combine academic and commercial research, all in the vein of making advances in establishing a valid, applicable consumer neuroscience.
Author: Francisco Rebelo
Publisher: Springer
Published: 2017-06-22
Total Pages: 1043
ISBN-13: 3319605828
DOWNLOAD EBOOKThis book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and prototyping – as well as the evaluation, training and manufacturing – of products, systems and services. Combining theoretical contributions, case studies, and reports on technical interventions, it covers a wide range of topics in ergonomic design including: ecological design; educational and game design; cultural and ethical aspects in design; user research and human–computer interaction in design; as well as design for accessibility and extreme environments, and many others. The book places special emphasis on new technologies such as virtual reality, state-of-the-art methodologies in information design, and human–computer interfaces. Based on the AHFE 2017 International Conference on Ergonomics in Design, held on July 17–21, 2017, in Los Angeles, California, USA, the book offers a timely guide for both researchers and design practitioners, including industrial designers, human–computer interaction and user experience researchers, production engineers and applied psychologists.
Author: Dimitrios Boskou
Publisher: BoD – Books on Demand
Published: 2016-10-26
Total Pages: 346
ISBN-13: 9535127241
DOWNLOAD EBOOKOlive tree products provide a number of documented presentations of the production and quality of the two most important olive tree products: virgin olive oil and table olives. It is a source that familiarizes readers with recent approaches and innovations that can be introduced in the virgin olive oil extraction and stabilization technology and the preparation of table olives with emphasis on the presence of bioactive constituents. It also describes advances in the methods of checking authenticity and in the evaluation of attributes that may influence consumers' perceptions and preferences. Other topics discussed are squalene, a trove of metabolic actions, pigments, geographical indication, biotechnology in table olive preparation, and recovery of hydroxytyrosol from olive-milling wastes.
Author: Richard L. Oliver
Publisher: Routledge
Published: 2014-12-18
Total Pages: 544
ISBN-13: 1317460227
DOWNLOAD EBOOKDesigned for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
