Digital and Social Media Marketing

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


Rapid Qualitative Inquiry

Rapid Qualitative Inquiry

Author: James Beebe

Publisher: Rowman & Littlefield

Published: 2014-10-23

Total Pages: 283

ISBN-13: 0759123217

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Practitioners in need of timely results for program and policy planning—and students looking for realistic research projects—will find solutions in Rapid Qualitative Inquiry (RQI), a team-based, applied research method designed to quickly develop an insider’s perspective on and preliminary understanding of complicated “on-the-ground” situations. In this accessible field guide to RQI, James Beebe provides an introduction to research that substitutes teamwork for long-term fieldwork; uses iterative data collection, data analysis, and additional data collection; triangulates data from multiple sources; and applies techniques and concepts from ethnography and case study research. Extensive examples make clear that “rapid” does not mean “rushed” and that rigorous RQI depends upon flexibility rather than an arbitrary list of techniques. Throughout, Beebe’s clear prose guides interdisciplinary readers through the process, promise, and potential pitfalls of RQI.


Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Author: Rodrigues, Maria Antónia

Publisher: IGI Global

Published: 2022-03-11

Total Pages: 347

ISBN-13: 179989181X

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In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.


Creativity and Innovation in the Music Industry

Creativity and Innovation in the Music Industry

Author: Peter Tschmuck

Publisher: Springer Science & Business Media

Published: 2006-01-18

Total Pages: 312

ISBN-13: 9781402042744

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This book charts the effects of new communication technologies and the Internet on the creation of music in the early 21st century. It examines how the music industry will be altered by the Internet, music online services and MP3-technology. This is done through an integrated model based on an international history of the industry since the phonograph’s invention in 1877, and thus, the history of the music industry is described in full detail for the first time.


The Loom of Change

The Loom of Change

Author: Paul Patterson

Publisher: Cape Breton University Press

Published: 2003

Total Pages: 428

ISBN-13: 9780920336854

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An expansive exploration of the nature of development. Patterson and Biagi expose weaknesses in the threadbare mechanisms of centralized development policy then, carefully and deftly, Patterson explains the complexities of the nature of development and how it may be woven by communities rather than buying it off-the-rack.


The Future of Quality News Journalism

The Future of Quality News Journalism

Author: Peter Anderson

Publisher: Routledge

Published: 2013-09-23

Total Pages: 337

ISBN-13: 1134108575

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In the face of the continuously changing challenges of the digital age, it is difficult for quality news journalism to survive on any significant scale if a means for adequately funding it is not available. This new study, a follow-up to 2007’s The Future of Journalism in the Advanced Democracies, includes a comparative analysis of possible alternative business models that may save the future of the quality news business across the developed, intermediate, and developing worlds. Its detailed evaluation encompasses also the different ways in which wider key issues are affecting the prospects for quality news as a core ingredient of effectively working democracies. It focuses on the United States, the United Kingdom, South Africa, India, Kenya, and selected parts of the Arab World, providing a comprehensive cross-cultural survey of different approaches to addressing these various issues. To keep the study firmly rooted in the "real world" the contributors include distinguished practitioners as well as experienced academics.


Developing Strategic Business Models and Competitive Advantage in the Digital Sector

Developing Strategic Business Models and Competitive Advantage in the Digital Sector

Author: Daidj, Nabyla

Publisher: IGI Global

Published: 2014-09-30

Total Pages: 399

ISBN-13: 1466665149

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Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.


The Fourth Industrial Revolution

The Fourth Industrial Revolution

Author: Klaus Schwab

Publisher: Crown Currency

Published: 2017-01-03

Total Pages: 194

ISBN-13: 1524758876

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World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.


Traditional Media and the Internet

Traditional Media and the Internet

Author: Sylvia M. Chan-Olmsted

Publisher: Routledge

Published: 2017-10-03

Total Pages: 350

ISBN-13: 1351225480

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This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.