Procedural Justice
Author: John W. Thibaut
Publisher: Halsted Press
Published: 1975-01-01
Total Pages: 150
ISBN-13: 9780470858684
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Pricing
Author: Kent B. Monroe
Publisher: McGraw-Hill College
Published: 2003
Total Pages: 658
ISBN-13: 9780072528817
DOWNLOAD EBOOK"Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service." "Classroom tested and proven throughout the world in executive seminars, Pricing: Making Profitable Decisions presents clear-cut examples and provides an understandable basis for analyzing pricing alternatives within legal and corporate constraints."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Satisfaction: A Behavioral Perspective on the Consumer
Author: Richard L. Oliver
Publisher: Routledge
Published: 2014-12-18
Total Pages: 740
ISBN-13: 1317460219
DOWNLOAD EBOOKDesigned for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Revenue Management
Author: I. Yeoman
Publisher: Springer
Published: 2010-12-08
Total Pages: 290
ISBN-13: 0230294774
DOWNLOAD EBOOKPricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Motivation and Emotion
Author: Donald G. Stein
Publisher:
Published: 1974
Total Pages: 222
ISBN-13:
DOWNLOAD EBOOKThe Oxford Handbook of Pricing Management
Author: Özalp Özer
Publisher: OUP Oxford
Published: 2012-06-07
Total Pages: 976
ISBN-13: 0191634263
DOWNLOAD EBOOKThe Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Clued In
Author: Lewis Carbone
Publisher: Pearson Education
Published: 2010-03-31
Total Pages: 403
ISBN-13: 013270384X
DOWNLOAD EBOOKGood, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time. Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.
Marketing and Smart Technologies
Author: Álvaro Rocha
Publisher:
Published: 2020
Total Pages: 458
ISBN-13: 9789811515651
DOWNLOAD EBOOKThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Revenue Management for Hospitality and Tourism
Author: Alan Fyall
Publisher: Goodfellow Publishers Ltd
Published: 2013-05-31
Total Pages: 270
ISBN-13: 1908999500
DOWNLOAD EBOOKWritten by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Revenue Management
Author: Sheryl E. Kimes
Publisher: Now Publishers
Published: 2015-03-26
Total Pages: 80
ISBN-13: 9781680830286
DOWNLOAD EBOOKRevenue Management: Advanced Strategies and Tools to Enhance Firm Profitability provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity.
