Advertising and Differentiated Products
Advertising and Differentiated Products

Author: Michael R. Baye

Publisher: Elsevier

Published: 2001-10-04

Total Pages: 310

ISBN-13: 0762308230

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This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].

Commodity Advertising
Commodity Advertising

Author: Olan D. Forker

Publisher: Lexington Books

Published: 1993

Total Pages: 322

ISBN-13: 9780029104057

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Competitive Strategy Analysis In The Food System
Competitive Strategy Analysis In The Food System

Author: Ronald W Cotterill

Publisher: CRC Press

Published: 2019-03-13

Total Pages: 410

ISBN-13: 0429723083

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This book analyzes the implications of the trend toward increased seller concentration due to mergers and leveraged buyouts that have helped increase food firm stock prices 900" during the 1980s. It is an essential reading for industrial organization economists and agricultural marketing economists.