The Impact of Franchising on Small Business
Author: United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 394
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 394
ISBN-13:
DOWNLOAD EBOOKAuthor: Lawrence J. Gitman
Publisher:
Published: 2024-09-16
Total Pages: 1455
ISBN-13:
DOWNLOAD EBOOKIntroduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: United States. Congress. Senate. Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 522
ISBN-13:
DOWNLOAD EBOOKAuthor: Urban B Ozanne
Publisher: Marketing Classics Press
Published: 2011-04-30
Total Pages: 360
ISBN-13: 1613110650
DOWNLOAD EBOOKThe Economic Effects of Franchising is based on a report generated for United States Senate Small Business Committee in 1970 entitled, "Impact of Franchising on Small Business." This original report resulted in lengthy hearings of franchising issues and opportunities, focusing on the fast food industry. Ozanne and Hunt continued researching the focus of this work and completed their studies in 1971 to produce The Economic Effects of Franchising for Congress and the public. This work discusses, step by step, from researching the franchise and its characteristics, to signing a franchise agreement and training its employees, and the revenue generated to owning a franchise. URBAN B. OZANNE is Professor Emeritus at Florida State University in Tallahassee, Florida. Professor Ozanne wrote The Economic Effects of Franchising with Shelby D. Hunt in 1971. In 1968, Ozanne wrote the article entitled, "Adoption Research: Information Sources in the Industrial Purchasing Situation," with Gilbert A. Churchill, which was published in Marketing and the New Science of Planning by the American Marketing Association. SHELBY D. HUNT is the Jerry S. Rawls and P. W. Horn Professor of Marketing at Texas Tech University, Lubbock, Texas. He has written numerous articles on competitive theory, macromarketing, ethics, channels of distribution, philosophy of science, and marketing theory. For his contributions to theory and science in marketing, he received the 1986 Paul D. Converse Award from the American Marketing Association, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing Science, the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award, and the 2002 Society for Marketing Advances/Elsevier Science Distinguished Scholar Award.
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
Published: 1970
Total Pages: 146
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress. Senate. Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 526
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress. Senate. Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Urban B. Ozanne
Publisher:
Published: 1971
Total Pages: 364
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1970
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Ed Teixeira
Publisher: Routledge
Published: 2022-07-01
Total Pages: 128
ISBN-13: 1000602516
DOWNLOAD EBOOKA comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchising.