Consumer Ethnocentrism, Country of Origin and Marketing
Consumer Ethnocentrism, Country of Origin and Marketing

Author: Paweł Bryła

Publisher: Taylor & Francis

Published: 2022-10-06

Total Pages: 323

ISBN-13: 1000719057

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Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.

Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories
Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories

Author: Marija Čutura

Publisher:

Published: 2013

Total Pages: 8

ISBN-13:

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The purpose of this study is to explore the impact of consumer ethnocentrism on decision making process across the product categories. Results are derived from primary data collected from a consumer sample in Bosnia and Herzegovina. Structural equitation modeling method was used to test the propositions. The empirical results have provided the conclusion that consumer ethnocentrism has a positive impact on consumers' attitudes, beliefs and intentions. Purchase behavior is influenced by consumer ethnocentrism for two of the three product categories studied.

Making a Difference Through Marketing
Making a Difference Through Marketing

Author: Carolin Plewa

Publisher: Springer

Published: 2016-05-04

Total Pages: 280

ISBN-13: 9811004641

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This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

The Impact of Consumer Ethnocentrism and Consumer Cosmopolitanism on Consumption Behaviour
The Impact of Consumer Ethnocentrism and Consumer Cosmopolitanism on Consumption Behaviour

Author: Barbara Egger

Publisher: GRIN Verlag

Published: 2008

Total Pages: 166

ISBN-13: 3640109341

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Diploma Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna (Department f r Internationales Marketing am Institut f r Betriebswirtschaftslehre ), 115 entries in the bibliography, language: English, abstract: This diploma thesis investigates the impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour. For this purpose the confirmed CETSCALE was applied however given the insufficient psychometric properties of the existing consumer cosmopolitanism scale, the need arose to develop a new measure of consumer cosmopolitanism. Accordingly, first the concept of cosmopolitanism is introduced. A cosmopolitan consumer is defined as being an open-minded individual whose consumption orientation transcends any particular culture, locality or community and who appreciates diversity including trying products and services from a variety of countries. A corresponding measure, the consumer cosmopolitanism scale, is formulated and validated. Following assessments of the scale's structure, an extensive empirical study provides support for the consumer cosmopolitanism scale's reliability, content and construct validity. A series of nomological validity tests show consumer cosmopolitanism to be moderately predictive of theoretically related constructs. Managerial implications of these findings are considered and future research directions are identified.

Global Observations of the Influence of Culture on Consumer Buying Behavior
Global Observations of the Influence of Culture on Consumer Buying Behavior

Author: Sarma, Sarmistha

Publisher: IGI Global

Published: 2017-07-13

Total Pages: 396

ISBN-13: 1522527281

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Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Strong Brands, Strong Relationships
Strong Brands, Strong Relationships

Author: Susan Fournier

Publisher: Routledge

Published: 2015-06-12

Total Pages: 342

ISBN-13: 1317662342

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From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.