The Hook
The Hook

Author: Richard Krevolin

Publisher: Red Wheel/Weiser

Published: 2015-11-23

Total Pages: 224

ISBN-13: 1632659867

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Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

On the Hook
On the Hook

Author: Francisco X. Stork

Publisher: Scholastic Inc.

Published: 2021-05-18

Total Pages: 232

ISBN-13: 0545555752

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"You know I'm coming. You're dead already." Hector has always minded his own business, working hard to make his way to a better life someday. He's the chess team champion, helps the family with his job at the grocery, and teaches his little sister to shoot hoops overhand. Until Joey singles him out. Joey, whose older brother, Chavo, is head of the Discipulos gang, tells Hector that he's going to kill him: maybe not today, or tomorrow, but someday. And Hector, frozen with fear, does nothing. From that day forward, Hector's death is hanging over his head every time he leaves the house. He tries to fade into the shadows -- to drop off Joey's radar -- to become no one. But when a fight between Chavo and Hector's brother Fili escalates, Hector is left with no choice but to take a stand. The violent confrontation will take Hector places he never expected, including a reform school where he has to live side-by-side with his enemy, Joey. It's up to Hector to choose whether he's going to lose himself to revenge or get back to the hard work of living.

The Book of Hook
The Book of Hook

Author: Amy Cook

Publisher:

Published: 2020-11-03

Total Pages: 512

ISBN-13:

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There was once a boy who wouldn't grow old. A boy who came to the windows of children yearning for adventure, all too eager to grant it to them. A boy who could breathe magic into a mind otherwise doomed for stodgy, grownup responsibilities and boredom.Or that's how the story goes. Reality often bears a darker shade of truth. One thing is for sure; the book she grew up reading got it all wrong. Neverland isn't all it was written to be.A warning would have been nice. . .* Contains adult situations, this book intended for 18+

The Meat Hook Meat Book
The Meat Hook Meat Book

Author: Tom Mylan

Publisher: Artisan Books

Published: 2014-05-20

Total Pages: 313

ISBN-13: 1579656145

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Buying large, unbutchered pieces of meat from a local farm or butcher shop means knowing where and how your food was raised, and getting meat that is more reasonably priced. It means getting what you want, not just what a grocery store puts out for sale—and tailoring your cuts to what you want to cook, not the other way around. For the average cook ready to take on the challenge, The Meat Hook Meat Book is the perfect guide: equal parts cookbook and butchering handbook, it will open readers up to a whole new world—start by cutting up a chicken, and soon you’ll be breaking down an entire pig, creating your own custom burger blends, and throwing a legendary barbecue (hint: it will include The Man Steak—the be-all and end-all of grilling one-upmanship—and a cooler full of ice-cold cheap beer). This first cookbook from meat maven Tom Mylan, co-owner of The Meat Hook, in Williamsburg, Brooklyn, is filled with more than 60 recipes and hundreds of photographs and clever illustrations to make the average cook a butchering enthusiast. With stories that capture the Meat Hook experience, even those who haven’t shopped there will become fans.

Making with Meaning
Making with Meaning

Author: Jessica Carey

Publisher: Abrams

Published: 2020-10-06

Total Pages: 259

ISBN-13: 1647000785

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A thoughtful, purposeful approach to prioritize time for making, adding more meaning and intention to your life. From cooking and cleaning to children’s events to business meetings to just about everything else, it’s hard to ï¬?nd quiet moments to just be. Jessica Carey has found that her best times for be-ingare when she is making. Hers is an inspiring approach to a beloved pastime, putting to use the meditative and therapeutic beneï¬?ts of working with your hands. Featuring more than 20 different crochet patterns to inspire you as you make time for making, the book offers instructions to those who want to begin their crochet journey and teaches how to crochet through detailed explanation and visual guidance. Projects vary in skill level but are all designed for readers to be able to free their minds, leaving space for stitch-repetition to kick in. Accompanied by essays focused on gratitude, creativity, and living with intention, among other topics, the book invites you to take time to reflect on these themes and their presence in your life. Jessica offers support and encouragement so that you can strengthen more than just your crochet skills as you explore this adventure.

Unknown Pleasures
Unknown Pleasures

Author: Peter Hook

Publisher: Simon and Schuster

Published: 2013-04-25

Total Pages: 557

ISBN-13: 1471129802

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'Genuinely funny: indeed, the story will… keep you entertained for a very long time' Sunday Times Joy Division changed the face of music. Godfathers of the current alternative scene, they reinvented rock in the post-punk era, creating a new sound - dark, hypnotic, intense - that would influence U2, Morrissey, R.E.M., Radiohead and many others. This is the story of Joy Division told by the band's legendary bassist, Peter Hook. 'Hook has restored a flesh-and-blood rawness to what was becoming a standard tale. Few pop music books manage that'Guardian 'An honest, enthusiastic account … It's a window like no other into the reality of life in this most aloof of bands' METRO 'An immense account of Joy Division's rise…Having read Hook's book, you'll feel like you were the fifth member of the band' GQ 'A bittersweet, profanity filled recollection… If you like Joy Division, you really have to read it' Q Magazine 'Hook lifts the lid on the real Ian Curtis' NME 'He's frank, incredibly funny, and isn't shy'Artrocker

Hooked
Hooked

Author: Nir Eyal

Publisher: Penguin

Published: 2014-11-04

Total Pages: 203

ISBN-13: 0698190661

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Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

The Hook
The Hook

Author: Tim O'Mara

Publisher: Severn House Publishers

Published: 2021-04

Total Pages: 240

ISBN-13: 9781780296692

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Maurice 'MoJo' Joseph's body is found with an arrow sticking out of its back atop Raymond Donne's school. Mojo had seemingly turned his life around and was soon to be a father, but a bag of heroine on his person and he'd been conducting work behind his employer's back. Was he really clean, or was there more to his actions?

The Butcher's Hook
The Butcher's Hook

Author: Janet Ellis

Publisher: House of Anansi

Published: 2016-03-05

Total Pages: 278

ISBN-13: 1487001002

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Anne Jaccob is coming of age in late eighteenth-century London, the daughter of a wealthy merchant. When she is taken advantage of by her tutor — a great friend of her father’s — and is set up to marry a squeamish snob named Simeon Onions, she begins to realize just how powerless she is in Victorian society. Anne is watchful, cunning, and bored. Her saviour appears in the form of Fub, the butcher’s boy. Their romance is both a great spur and an excitement. Anne knows she is doomed to a loveless marriage to Onions and she is determined to escape with Fub and be his mistress. But will Fub ultimately be her salvation or damnation? And how far will she go to get what she wants? Dark and sweeping, The Butcher’s Hook is a richly textured debut featuring one of the most memorable characters in fiction.

Hook Man Speaks
Hook Man Speaks

Author: Matt Clark

Publisher: Berkley Trade

Published: 2001

Total Pages: 212

ISBN-13:

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In this quirky debut novel, Clark gives life to the Hook Man, the nightmare of romantic teens on Lovers' Lanes from coast to coast.