The History of the Beer and Brewing Industry
The History of the Beer and Brewing Industry

Author: Ignazio Cabras

Publisher: Routledge

Published: 2018-04-19

Total Pages: 303

ISBN-13: 131721305X

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Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.

A History of Beer and Brewing
A History of Beer and Brewing

Author: Ian S Hornsey

Publisher: Royal Society of Chemistry

Published: 2007-10-31

Total Pages: 761

ISBN-13: 1847550029

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A History of Beer and Brewing provides a comprehensive account of the history of beer. Research carried out during the last quarter of the 20th century has permitted us to re-think the way in which some ancient civilizations went about their beer production. There have also been some highly innovative technical developments, many of which have led to the sophistication and efficiency of 21st century brewing methodology. A History of Beer and Brewing covers a time-span of around eight thousand years and in doing so: * Stimulates the reader to consider how, and why, the first fermented beverages might have originated * Establishes some of the parameters that encompass the diverse range of alcoholic beverages assigned the generic name 'beer' * Considers the possible means of dissemination of early brewing technologies from their Near Eastern origins The book is aimed at a wide readership particularly beer enthusiasts. However the use of original quotations and references associated with them should enable the serious scholar to delve into this subject in even greater depth.

Brewing, Beer and Pubs
Brewing, Beer and Pubs

Author: I. Cabras

Publisher: Springer

Published: 2016-04-27

Total Pages: 340

ISBN-13: 1137466189

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The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.

Brewing Battles
Brewing Battles

Author: Amy Mittelman

Publisher: Algora Publishing

Published: 2008

Total Pages: 242

ISBN-13: 0875865747

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Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.

Beer Blast
Beer Blast

Author: Philip Van Munching

Publisher: Crown Business

Published: 1997

Total Pages: 0

ISBN-13: 9780812930351

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Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz. "From the Hardcover edition.

The Oxford Companion to Beer
The Oxford Companion to Beer

Author: Garrett Oliver

Publisher: OUP USA

Published: 2012

Total Pages: 962

ISBN-13: 0195367138

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"The first major reference work to investigate the history and vast scope of beer, The Oxford Companion to Beer features more than 1,100 A-Z entries written by 166 of the world's most prominent beer experts"-- Provided by publisher.

The Audacity of Hops
The Audacity of Hops

Author: Tom Acitelli

Publisher:

Published: 2013

Total Pages: 418

ISBN-13: 1613743882

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Charting the birth and growth of craft beer across the United States, Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements.

San Francisco Beer: A History of Brewing by the Bay
San Francisco Beer: A History of Brewing by the Bay

Author: Bill Yenne

Publisher: Arcadia Publishing

Published: 2016

Total Pages: 160

ISBN-13: 1626199523

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The story of beer in San Francisco is as old as the city itself. San Francisco had its first commercial brewery by 1847, two years before the gold rush, and went on to reign as the major brewing center in the American West through the nineteenth century. From the 1930s to the early 1950s, iconic San Francisco-based breweries Lucky and Acme owned the statewide California market. In the 1960s, Fritz Maytag transformed San Francisco's tiny and primitive Anchor Brewing into America's first craft brewery. Now, well into its fourth generation of craft breweries, San Francisco has seen more new breweries open in the second decade of the twenty-first century than were opened in the entire previous century, proving that tech is not San Francisco's only booming industry. Join local author and beer enthusiast Bill Yenne as he explores San Francisco's rich tapestry of beers and breweries that have made it a brewing capital in the West.