Franchise: The Golden Arches in Black America

Franchise: The Golden Arches in Black America

Author: Marcia Chatelain

Publisher: Liveright Publishing

Published: 2020-01-07

Total Pages: 336

ISBN-13: 1631493957

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WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.


Grinding It Out

Grinding It Out

Author: Ray Kroc

Publisher: Macmillan

Published: 2016-08-02

Total Pages: 221

ISBN-13: 1250127505

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Originally published in 1977 by Contemporary Books.


The History of McDonald's

The History of McDonald's

Author: Heike Mieth

Publisher: GRIN Verlag

Published: 2007-11

Total Pages: 40

ISBN-13: 3638842959

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Essay from the year 1999 in the subject American Studies - Culture and Applied Geography, grade: 1,3, Friedrich-Alexander University Erlangen-Nuremberg, 26 entries in the bibliography, language: English, abstract: Going for a walk through a deserted alley in the city at night, watching the stars shining above, it might not seldom happen that you notice a yellow glow from behind a corner. When having curiously turned around it, perceiving a creepy loud rumbling, you spot that the glow comes from a big shining "M" floating in the air. The symbol becomes bigger and bigger the nearer you walk towards it, your pulse rises and having finally reached the "M" you open the door of the McDonald's restaurant and enter to have a burger to stop the rumbling of your stomach. Meanwhile, there is a McDonald's in every big city at nearly every corner. But where does McDonald's originally come from? This thesis gives a summary of the history of McDonald's - one of the most widespread companies in the world.


Ray & Joan

Ray & Joan

Author: Lisa Napoli

Publisher: Penguin

Published: 2016-11-15

Total Pages: 370

ISBN-13: 1101984961

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The movie The Founder, starring Michael Keaton, focused the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonald’s. But what about his wife Joan, the woman who became famous for giving away his fortune? Lisa Napoli tells the fascinating story behind the historic couple. Ray & Joan is a quintessentially American tale of corporate intrigue and private passion: a struggling Mad Men–era salesman with a vision for a fast-food franchise that would become one of the world’s most enduring brands, and a beautiful woman willing to risk her marriage and her reputation to promote controversial causes that touched her deeply. Ray Kroc was peddling franchises around the country for a fledgling hamburger stand in the 1950s—McDonald’s, it was called—when he entered a St. Paul supper club and encountered a beautiful young piano player who would change his life forever. The attraction between Ray and Joan was instantaneous and instantly problematic. Yet even the fact that both were married to other people couldn’t derail their roller coaster of a romance. To the outside world, Ray and Joan were happy, enormously rich, and giving. But privately, Joan was growing troubled over Ray’s temper and dark secret, something she was reluctant to publicly reveal. Those close to them compared their relationship to that of Elizabeth Taylor and Richard Burton. And yet, this volatility paved the way for Joan’s transformation into one of the greatest philanthropists of our time. A force in the peace movement, she produced activist films, books, and music and ultimately gave away billions of dollars, including landmark gifts to the Salvation Army and NPR. Together, the two stories form a compelling portrait of the twentieth century: a story of big business, big love, and big giving.


The Story of McDonald's

The Story of McDonald's

Author: Sara Gilbert

Publisher: The Creative Company

Published: 2008-07

Total Pages: 56

ISBN-13: 9781583416068

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Details the history of the company from its beginnings in Illinois to becoming a major, international corporation.


McDonald's

McDonald's

Author: Cath Senker

Publisher: Lerner Publications

Published: 2016-01-01

Total Pages: 36

ISBN-13: 1512405930

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Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ● The bright business minds behind McDonald's remarkable rise. ● How the company's famous products—from the Big Mac to the Happy Meal—came to be. ● Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.


Mclibel

Mclibel

Author: John Vidal

Publisher:

Published: 1997

Total Pages: 352

ISBN-13:

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In 1990 McDonald's slapped writs on five London activists for allegedly libelling them in a leaflet entitled, "What's Wrong with McDonald's?" This book examines The "McLibel" trial, its impact, and the political and legal significance of the case.


Golden Opportunity

Golden Opportunity

Author: Cody Teets

Publisher: Cider Mill Press

Published: 2012-07-31

Total Pages: 0

ISBN-13: 9781604332797

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Golden Opportunities is a collection of over two dozen profiles of people who launched their very successful careers with McDonalds. The book also includes 12 key “principles for success” that led to such remarkable careers as Katie Kouric’s, Jay Leno’s, and Jeff Bezos’. All of these individuals started their job path based on the foundations of their first job at their hometown McDonald’s. Author, Cody Teets, Vice President of McDonald’s and VP/general manager of the Rocky Mountain Region, also made her way up from crew member to corporate office. What do 20 million Americans have in common with Tonight Show host Jay Leno, Amazon.com founder Jeff Bezos, actress Andie MacDowell, and former White House chief of staff Andrew Card? They all started their working careers at a McDonald’s restaurant, learning some of the most important lessons of their lives. Golden Opportunity is a myth-busting collection of 44 profiles of people who went from flipping burgers to building remarkable careers in business, the arts, politics, science, the military, and sports. Over the past six decades, millions of teens have earned their first paychecks under the Golden Arches. Whether they stayed for a year or a career, they learned work habits, basic skills, and the business principles that have made McDonald’s one of the best-run companies in the world. Their journeys remind us that at the beginning of every success story there is the first paycheck from the first “real” job. That first job is not a dead end, it is a young person’s rite of passage into adult responsibility. The author’s compelling personal story—growing up in modest circumstances with a strong work ethic—gives a unique voice to the experiences of leading entrepreneurs, entertainment figures, and others who represent a cross section of American enterprise. They recall what they learned in their first jobs at McDonald’s and how those lessons helped them build their remarkable careers. Including a foreword by Willard Scott—the original Ronald McDonald—and the 10 Golden Opportunity Keys to Success, this collection of stories will leave you wondering what today’s burger flippers will achieve tomorrow. Visit GoldenOpportunityBook.com to learn more and share your own story.


Big Mac

Big Mac

Author: Maxwell Boas

Publisher: Signet Book

Published: 1977

Total Pages: 185

ISBN-13: 9780451625502

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Chronicles the rise and expansion of the nation's number-one fast-food chain and the Horatio Alger life of founder Ray Albert Kroc