Health Fitness Management

Health Fitness Management

Author: Mike Bates

Publisher: Human Kinetics

Published: 2018-11-15

Total Pages: 408

ISBN-13: 1492582506

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Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success. Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas: Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation. Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services. Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club. Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment. Program evaluation: Determine the “fitness level” of the club and its programs, capitalize on strengths, and find solutions to improve weak areas. Industry perspective: Understand the history of health and fitness management, its present status, and future trends. Health Fitness Management, Second Edition, has been fully updated and organized for maximum retention and easy reference. Each chapter begins with "Tales From the Trenches," a real-life example that clearly illustrates the chapter’s theoretical focus. Special “The Bottom Line” segments sum up the key points of the chapters in an applied context so readers can see exactly how the information is applied on the job. Learning objectives, key terms, and a list of references and recommended reading round out each chapter to make the material even more comprehensive to students, and a new instructor guide and test package make the text ideal for instructors teaching a course. Practitioners will find the added bonus of many time-saving reproducible forms, including a sample membership agreement, an equipment maintenance form, and a guest registration and exercise waiver. Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management. For information on system requirements or accessing an E-book after purchase, click here.


Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing

Author: Eric Butow

Publisher: Entrepreneur Press

Published: 2020-08-18

Total Pages: 267

ISBN-13: 1613084323

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Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time


Fit Business Guide

Fit Business Guide

Author: James Patrick

Publisher:

Published: 2018-09-12

Total Pages: 132

ISBN-13: 9780692191958

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Fit Business Guide is your workout plan to get your brand in shape. This step-by-step book will guide you from the idea phase to launch and beyond as you scale your business in the health and fitness industry. James Patrick, internationally-published fitness photographer, business coach and the founder of the FITposium conference and online education network, shares his insights into success as an entrepreneur in the fitness space. Included in the book are details on how to how to overcome roadblocks, successfully brand your concept, finalize the business formation, develop your client profile, construct a marketing plan that works, use social media to grow your visibility, the art of selling and how to get the attention of the media. It is not enough to just have a great idea, you must take action on it in order to succeed. Fit Business Guide will give you the information you need to move forward confidently as you turn your passion into a profitable profession.


Women's Health and Fitness Guide

Women's Health and Fitness Guide

Author: Michele Kettles

Publisher: Human Kinetics

Published: 2006

Total Pages: 272

ISBN-13: 9780736057691

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Examining the benefits of exercise for women, from osteoporosis prevention to reducing the risk of cardiovascular disease, this book reviews the physiological fitness differences between men and women. It also helps women to tailor an exercise programme to their stage in life: adolescence, pre-menopause, menopause, post-menopause and ageing.


A Professional's Guide to Small-Group Personal Training

A Professional's Guide to Small-Group Personal Training

Author: Keli Roberts

Publisher: Human Kinetics Publishers

Published: 2021-02-10

Total Pages: 274

ISBN-13: 1492546801

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A Professional's Guide to Small-Group Personal Training will help you incorporate group dynamics and your knowledge of training principles to develop new business offerings. Attract new clients and improve their performance, adherence, and enjoyment in a small-group setting.


The Complete Social Media Community Manager's Guide

The Complete Social Media Community Manager's Guide

Author: Marty Weintraub

Publisher: John Wiley & Sons

Published: 2013-01-04

Total Pages: 338

ISBN-13: 111860542X

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A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.


The Dollars and Sense of Selling Exercise

The Dollars and Sense of Selling Exercise

Author: Debra Atkinson

Publisher: Healthy Learning

Published: 2011-03-14

Total Pages: 100

ISBN-13: 9781606791707

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The Dollars and Sense of Selling Exercise: Promoting Personal Training With Integrity is a comprehensive manual that will help all trainers get new clients and increase their income. It will teach you what to say, when to say it, and what to avoid. It will teach you the correct questions to ask in order to persuade potential clients to make a commitment to their health and fitness. The book covers buying habits, communication, and integrity, explaining the what, how, and why, making those often challenging business components easy to digest and implement. The Dollars and Sense of Selling Exercise is an excellent resource for personal trainers and fitness professionals to help guide them to success in the business of fitness.


Fitness Facility Management

Fitness Facility Management

Author: Steven A. Trotter

Publisher: Human Kinetics

Published: 2024-10-14

Total Pages: 217

ISBN-13: 1718221258

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"Readers will learn to manage various kinds of fitness facilities, including for-profit and non-profit facilities, large commercial chain facilities, boutique facilities, school or organization facilities, and others. Topics include marketing and promotions; recruiting, onboarding, evaluating, and offboarding staff; risk management and emergency preparedness; building and equipment acquisition and maintenance; and program development. Readers will learn practical methods to build, promote, staff, and maintain fitness facilities that attract and keep clientele"--


The Financial Times Guide to Social Media Strategy

The Financial Times Guide to Social Media Strategy

Author: Martin Thomas

Publisher: Pearson UK

Published: 2018-12-05

Total Pages: 213

ISBN-13: 1292234849

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The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You’ll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand. You’ll also discover plans and processes to manager and mitigate against the risks of social media. This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance. Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.