The Harley-Davidson Reader
The Harley-Davidson Reader

Author: Michael Dregni

Publisher: Motorbooks

Published: 2006-08-15

Total Pages: 348

ISBN-13: 9780760325919

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Harley-Davidson motorcycles are the grandest name in American motorcycling, and represent the freedom of the open road, a life of rebellion, and a heritage of craftsmanship for over 100 years. In this collection, the biggest and best writings, old and new, are assembled on Harley-Davidson and their unique mystique by writers and personalities that are part of the legend, from Hunter S. Thompson to Sonny Barger, Evel Knievel to Arlen Ness, and more. Punctuated with classic images-from vintage motorcycling photos to racing and walls of death posters to pictures from biker LPs and novels-these are the stories that have helped define the Harley-Davidson myth. The tales of the company's birth, the rise of the biker outlaw legend, and the modern-day revival of choppers, bobbers, and retro rides are all told by the best-loved sages of biker lore. With sidebars on biker movies, biker literature, and much more, this book chronicles the Motor Company's long ride into modern-day legend.

The Harley-Davidson Source Book
The Harley-Davidson Source Book

Author: Mitch Bergeron

Publisher: Motorbooks International

Published: 2021-12-14

Total Pages: 293

ISBN-13: 0760361908

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The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.

The Harley-Davidson Reader
The Harley-Davidson Reader

Author: Arlen (CON) Ness, Michael Dregni, Evel Knievel, Jean (FRW) Davidson, Sonny Barger, Hunter S. (CON) Thompson

Publisher:

Published:

Total Pages: 352

ISBN-13: 9781610600415

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Harley-Davidson motorcycles are the grandest name in American motorcycling, and represent the freedom of the open road, a life of rebellion, and a heritage of craftsmanship for over 100 years. In this collection, the biggest and best writings, old and new, are assembled on Harley-Davidson and their unique mystique by writers and personalities that are part of the legend, from Hunter S. Thompson to Sonny Barger, Evel Knievel to Arlen Ness, and more. Punctuated with classic images—from vintage motorcycling photos to racing and walls of death posters to pictures from biker LPs and novels—these are the stories that have helped define the Harley-Davidson myth. The tales of the company’s birth, the rise of the biker outlaw legend, and the modern-day revival of choppers, bobbers, and retro rides are all told by the best-loved sages of biker lore. With sidebars on biker movies, biker literature, and much more, this book chronicles the Motor Company’s long ride into modern-day legend.

Growing Up Harley-Davidson
Growing Up Harley-Davidson

Author: Jean Davidson

Publisher:

Published:

Total Pages: 284

ISBN-13: 9781610603997

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Motorcycles have been a way of life for Jean Davidson. Her grandfather was Walter Davidson, one of the four founders and the first president of Harley-Davidson. Her father was company vice president Gordon Davidson. And Jean herself was a Harley-Davidson dealer, rubbing elbows with all the Harleys and Davidsons as well as the Hell's Angels and Outlaws, famous racers, and Evel Knievel. This is the history of Harley-Davidson motorcycles no one else knew-until now! Here is the fairy-tale story of how four boys built their first motorcycle in a shed; how a slippery-handed maid stole all the company's earnings from the coffee can that served as their "bank"; and how a hermit uncle donated his life's savings to resurrect the company and set it on the path to becoming the world's most famous motorcycle maker. Here is the inside scoop on behind-the-boardroom-door politics and corporate battles, the unknown history of the first Knucklehead and Sportster, the secret friendship with arch-rival Indian motorcycles, and more. Here are family stories and rare photos from the family album that no one else has seen before.

Rebuilding the Brand
Rebuilding the Brand

Author: Clyde Fessler

Publisher: Triple Nickel Press

Published: 2012

Total Pages: 26

ISBN-13: 0983815216

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Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.

Harley-Davidson
Harley-Davidson

Author: Margie Siegal

Publisher: Bloomsbury Publishing

Published: 2014-05-10

Total Pages: 125

ISBN-13: 0747814953

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Harley-Davidson: words that evoke the open American road and the 'Made in America' tradition like no others. The sweeping chopper handlebars, the distinctive throaty 'potato potato' roar of the engine and the unmistakable logo are all emblems recognized the world over. This book expertly ties together the mechanical evolution of the Harley's engines – from the earliest motorized pedal bicycles to the iconic heavyweight twin cylinder V-engines we know and love today – and the social history of the brand's phenomenal rise in the twentieth century, as innovative survivor of the Great Depression, supplier of the military during both World Wars and enduring symbol of freedom and rebellion in movies such as 'Easy Rider'. It is fully illustrated with pictures of the bikes and those who have ridden them as well as beautiful examples of H-D's distinctive design aesthetic in advertising and collectibles.

100 Years of Harley-Davidson
100 Years of Harley-Davidson

Author: Willie G. Davidson

Publisher: Bulfinch

Published: 2002

Total Pages: 294

ISBN-13: 0821228196

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Sumptuous official 100th anniversary book. The inside story told for the first time by the grandson of the founder.

The Harley-Davidson Story
The Harley-Davidson Story

Author: Aaron Frank

Publisher: Motorbooks

Published: 2018-11-20

Total Pages: 232

ISBN-13: 0760360715

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The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.

The Big Book of Harley-Davidson
The Big Book of Harley-Davidson

Author: Thomas Bolfert

Publisher: Motorbooks International

Published: 2002

Total Pages: 316

ISBN-13: 0760314462

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aChronicles America's sole remaining motorcycle manufacturer, and the historical framework in which it prevailed for nearly nine decades.

The Lean Machine
The Lean Machine

Author: Dantar P. Oosterwal

Publisher: AMACOM

Published: 2010-01-13

Total Pages: 273

ISBN-13: 081441379X

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In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence. From near-extinction in the early eighties, Harley-Davidson rose to worldwide recognition and is still today one of the great, iconic American motorcycle brands. In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence In The Lean Machine, you will learn about their secret weapon and go-to formula for outstanding success as well as: the day-to-day transformation at Harley-Davidson their adapted Knowledge-Based Product Development identifies universal change and improvement issues so that any company can incorporate this Rooted in Japanese productivity improvement techniques, the Knowledge-Based Product Development method helped Harley realize an unprecedented fourfold increase in throughput in half the time--powering annual growth of more than ten percent. The Lean Machine is part business journal, part analysis, and part step-by-step toolkit that will help companies in all industries achieve predictably excellent results.