The Complete Idiot's Guide to Recession-Proof Careers
The Complete Idiot's Guide to Recession-Proof Careers

Author: Jeff Cohen

Publisher: Penguin

Published: 2010-02-02

Total Pages: 426

ISBN-13: 1101195665

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Keeping your job is job one. In these uncertain economic times, secure employment is more important than ever. 'The Complete Idiot's Guide® to Recession-Proof Careers', presents all of the information needed to make an informed decision about choosing a career that ensures your continued employability. - Wide range of career fields presents a plethora of ideas for career paths - Each career is described in detail so that the reader has a clear picture of the job requirements, salary, and experience and schooling needed - Handy appendices outline the best careers by growth, salary, and geography as well as resources for job sites, fairs and organizations

Recession Storming
Recession Storming

Author: Rupert M. Hart

Publisher: Createspace Independent Publishing Platform

Published: 2008-03-03

Total Pages: 252

ISBN-13: 9781434849533

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The #1 book on Marketing in a Recession on Amazon. com for over 3 years. It was published in early 2008, 9 months before it was announced that we had been in recession since December 2007.So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at [email protected]

The Complete Idiot's Guide to the Great Recession
The Complete Idiot's Guide to the Great Recession

Author: Tom Gorman

Publisher: Penguin

Published: 2010-07-06

Total Pages: 385

ISBN-13: 1101198028

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The truth behind the causes and effects of America's economic downturn The Complete Idiot's Guide® to the Financial Crisis explains the root causes and connects the events and issues with the problems that have confronted Americans over the course of more than a year, giving readers an unvarnished, unbiased, and in-depth analysis of the factors that lead up to the crisis, the major events that defined it, and the decisions and ramifications that resulted from it. • Interest in the financial crisis continues to build with several high-profile books and an HBO movie due out in 2010, as well as the success of Michael Moore's Capitalism: A Love Story • Much of the financial crisis writing to date has been of the breaking news variety—this book will be one of the first books published after the smoke has cleared to offer a comprehensive analysis of what happened and how

Spend Shift
Spend Shift

Author: John Gerzema

Publisher: John Wiley & Sons

Published: 2010-09-02

Total Pages: 289

ISBN-13: 0470902329

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Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Greater Good
Greater Good

Author: John A. Quelch

Publisher: Harvard Business Press

Published: 2007-12-28

Total Pages: 339

ISBN-13: 1422163679

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Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.

Hustle
Hustle

Author: Bonnie W. Ulman

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9780985179526

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In Hustle, authors Bonnie Ulman and Sal Kibler examine the new and long-term spending culture of the post-recession era, from the rush to get the biggest discount to the decline of brand loyalty. Armed with the latest market research and scores of stories from the many women interviewed, they provide the building blocks for solid marketing strategies. The typical woman¿s opinion of the economy is heavily cloaked in the sacrifices and changes that she has experienced in the past few years, and as a result, how she has reorganized her life, including where she shops, how she shops, even how she prepares to make a purchase. How do you map out a strategy for your brand or company in the New Hustle Economy where your target consumer is less trusting, slower to purchase, hyper-vigilant, hyper-educated, fixated on a discount, and using all the screens available to determine if you should be part of her consideration set? The good news is that the opportunities to differentiate yourself are robust and straightforward. There are core techniques that need to be executed well and delivered consistently. Be mindful that the post-recession woman operates in the "Age of the Deal," which represents both a game and a high-stakes financial exercise.Her expectation is that you have a deal for her or will soon. Women are looking for help, stability, and a superior transaction rather than a relationship. Your challenge is to demonstrate how you are supporting them during tough times. It has never been more important to remain consistent in your message and communicate it clearly, frequently, and across multiple platforms. In the Hustle Economy, the deal has to be transparent and easy for your time-stressed customer to understand and manage. More bells and whistles or steps required to get a reward do not advance the cause. Smart marketers must figure out how to re-define their consumer partnerships and communicate with post-recession women. Hustle will guide the way.

HBR's 10 Must Reads on Managing in a Downturn (with bonus article "Reigniting Growth" By Chris Zook and James Allen)
HBR's 10 Must Reads on Managing in a Downturn (with bonus article

Author: Harvard Business Review

Publisher: Harvard Business Press

Published: 2019-08-20

Total Pages: 173

ISBN-13: 1633698106

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How do the most resilient companies survive--and even thrive--during a slowdown? If you read nothing else on preparing for a tough economy and coming back stronger, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company persevere through economic challenges and continue to grow even as your competitors stumble. This book will inspire you to: Get your company ready before a downturn strikes Learn the right lessons from previous recessions Minimize pain while cutting costs and managing risk Foster a healthy organizational culture during anxious times Seize the opportunity to innovate and reinvent your business This collection of articles includes "Seize Advantage in a Downturn," by David Rhodes and Daniel Stelter; "How to Survive a Recession and Thrive Afterward: A Research Roundup," by Walter Frick; "How to Bounce Back from Adversity," by Joshua D. Margolis and Paul G. Stoltz; "Rohm and Haas's Former CEO on Pulling Off a Sweet Deal in a Down Market," by Raj Gupta; "Leadership in a (Permanent) Crisis," by Ronald Heifetz, Alexander, Grashow, and Marty Linsky; "How to Be a Good Boss in a Bad Economy," by Robert I. Sutton; "Layoffs That Don't Break Your Company," by Sandra J. Sucher and Shalene Gupta; "Getting Reorgs Right," by Stephen Heidari-Robinson and Suzanne Heywood; "Reigniting Growth," by Chris Zook and James Allen; "Reinvent Your Business Model Before It's Too Late," by Paul Nunes and Tim Breene; and "How to Protect Your Job in a Recession," by Janet Banks and Diane Coutu.

The Global Economic Crisis
The Global Economic Crisis

Author: Larry Allen

Publisher: Reaktion Books

Published: 2013-06-01

Total Pages: 274

ISBN-13: 1780231288

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From Greece scrambling to meet Eurozone austerity measures to America’s sluggish job growth, there is every indication that the world has not recovered from the economic implosion of 2008. And for many of us, the details of what led to the recession—and why it has continued—remain murky. Economic historian Larry Allen clears up the subject in The Global Economic Crisis, offering an insightful and nonpartisan chronology of events and their consequences. Illuminating the interlocked economic processes that lay beneath the crisis, he analyzes the changing nature of the global financial system, central bank policies, housing bubbles, deregulation, sovereign debt crises, and more. Allen begins the timeline with the economic crisis in Japan in the late 1990s, asking whether Japan’s experience could be an indicator of the outcome of the recession and what it can teach us about managing a sluggish economy. He then takes a comparative look at the economies of Brazil, China, and India. Throughout, he argues that many elements have contributed to the ongoing crisis, including the introduction of the euro, the growth of new financial instruments such as securitization, collateralized debt obligations and credit default swaps, interest rate policies, and the housing boom and subprime mortgage fiasco. Lucid and informative, The Global Economic Crisis provides an impartial explanation to anyone seeking to understand the current state—and future—of the world’s economy.

The Money Illusion
The Money Illusion

Author: Scott Sumner

Publisher: University of Chicago Press

Published: 2023-05-06

Total Pages: 415

ISBN-13: 0226826562

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The first book-length work on market monetarism, written by its leading scholar. Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It’s happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of the 21st century. Foregoing the usual relitigating of problems such as housing markets and banking crises, renowned monetary economist Scott Sumner argues that the Great Recession came down to one thing: nominal GDP, the sum of all nominal spending in the economy, which the Federal Reserve erred in allowing to plummet. The Money Illusion is an end-to-end case for this school of thought, known as market monetarism, written by its leading voice in economics. Based almost entirely on standard macroeconomic concepts, this highly accessible text lays the groundwork for a simple yet fundamentally radical understanding of how monetary policy can work best: providing a stable environment for a market economy to flourish.