Best Practices in Law Firm Business Development and Marketing
Best Practices in Law Firm Business Development and Marketing

Author: Deborah Brightman Farone

Publisher:

Published: 2019

Total Pages: 208

ISBN-13: 9781402431166

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Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.

Marketing the Law Firm
Marketing the Law Firm

Author: Sally J. Schmidt

Publisher: Law Journal Press

Published: 1991

Total Pages: 692

ISBN-13: 9781588520524

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Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.

Originate: Business Development for Lawyers
Originate: Business Development for Lawyers

Author: MICHELLE COTTER. RICHARDS

Publisher: Createspace Independent Publishing Platform

Published: 2016-04-14

Total Pages: 0

ISBN-13: 9781534812949

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In this insightful, action-oriented book that goes way beyond the usual "business development tips for lawyers", Michelle Cotter Richards, a former Biglaw litigator and in-house counsel, draws on her years of experience coaching Biglaw attorneys to teach readers an entirely new approach to Biglaw business development. Originate contains powerful strategies to help Biglaw attorneys develop business right away, even in the face of the ever-changing market for Biglaw legal services. Originate analyzes the systemic evolution of Biglaw and its future direction, leading to the inescapable conclusion that an entirely new understanding of Biglaw business development is in order. Integrating concepts from experts such as Daniel Pink, Dr. Larry Richard and Susan Swaim Daicoff, lawyers who implement the practical, research-driven concepts in Originate will be poised for success no matter what the future holds for Biglaw. A must read for Biglaw rainmakers and future rainmakers everywhere.

Remaking Law Firms
Remaking Law Firms

Author: George Beaton

Publisher:

Published: 2016-06-07

Total Pages: 272

ISBN-13: 9781634253963

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This book provides examples of innovative and successful business models from remade law firms to inspire change that goes beyond thinking and planning, and leads straight to implementing change and better client service.

Growth is Dead
Growth is Dead

Author: Bruce MacEwen (Lawyer)

Publisher: Createspace Independent Publishing Platform

Published: 2013

Total Pages: 0

ISBN-13: 9781481896047

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Now in its Second Edition "Growth is Dead" addresses the future of "BigLaw" (or "SophisticatedLaw") in the wake of the great financial reset of 2008 and its continuing repercussions including: (a) relentless pricing pressures; (b) excess capacity; (c) partner expectations; and (d) the accelerating entry of new "legal service provider" organizations, with all their implications for career paths, the traditional leveraged staffing model of law firms, and much more. Brad Karp, Chair of the Firm at Paul Weiss, describes it thus: "I read all 12 installments of your series with great interest...twice. This is an extraordinary body of work that reflects enormous insight and ought be required reading by managing partners of law firms and professional services organizations. You do a very effective job of challenging the status quo and your series is a much-needed wake up call for our profession. As always, I plan to share many of your insights with my partners. And I plan to cogitate over many of your proposed initiatives." "2012 Year in Review: Must-Read." "Any review of 2012 must begin with Bruce MacEwen's 12-part "Growth is Dead" series, which looks at, and analyzes, the monumental effects of the Great Recession on the legal industry." "Immediately became required reading for law firm leaders, by the one and only Bruce MacEwen." - Bloomberg Law "When it comes to the economics of the legal industry, there's Bruce MacEwen and then there's everyone else."

Tournament of Lawyers
Tournament of Lawyers

Author: Marc Galanter

Publisher: University of Chicago Press

Published: 1994-01-15

Total Pages: 224

ISBN-13: 9780226278780

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Tournament of Lawyers traces in detail the rise of one hundred of the nation's top firms in order to diagnose the health of the business of American law. Galanter and Palay demonstrate that much of the large firm's organizational success stems from its ability to blend the talents of experienced partners with those of energetic junior lawyers driven by a powerful incentive—the race to win "the promotion-to-partner tournament." This calmly reasoned study reveals, however, that the very causes of the spiraling growth of the large law firm may lead to its undoing. "Galanter and Palay pose questions and offer some answers which are certain to change the way big firm practice is regarded. To describe their work as challenging is something of an understatement: they at times delight, stimulate, frustrate and even depress the reader, but they never disappoint. Tournament of Lawyers is essential to the understanding of the business of the big law firms."—Jean and Colin Fergus, New York Law Journal

After the JD
After the JD

Author: Ronit Dinovitzer

Publisher:

Published: 2004

Total Pages: 100

ISBN-13:

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"The After the JD project will track the professional lives of more than 5,000 lawyers during their first ten years after law school. Whilemost of the project will unfold in coming years, the data presented here provide a first snapshot of the stratified random national sample, based on questionnaires administered two to three years into the new lawyers' careers. The findings presented here will be elaborated and augmented through face-to-face interviews with a sub-sample of roughly 10% of the survey respondents. Building on this first wave, the future work of AJD will employ follow-up questionnaires and personal interviews six and ten years into the respondents' careers. When completed, it will be the first national study of the factors -- personal and professional -- that account for the wide spectrum of legal careers and experiences"--Introduction

The Lean Law Firm
The Lean Law Firm

Author: Larry Port

Publisher: American Bar Association

Published: 2018

Total Pages: 0

ISBN-13: 9781641051385

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"[This book] is the first book published by the ABA to employ the graphic novel to teach business lessons. Follow the engaging story of lawyer Carson Wright, who suddenll finds himself responsible for saving a small law firm, as his mentor Guy Chapman imparts the lean techniques that transformed his factory from the brink of bankruptcy to new heights of profitability."--Back cover.

Managing the Modern Law Firm
Managing the Modern Law Firm

Author: Laura Empson

Publisher: OUP Oxford

Published: 2010-06-10

Total Pages: 263

ISBN-13: 0191615404

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The last ten years have been a period of extraordinary change for law firms. The rapid growth of corporate law firms and the emergence of global mega-firms have strained the traditional partnership model of management. Some managers of law firms are appalled at the creeping 'corporatism' that they fear may result. However a growing number believe that it is time to move on and adopt more contemporary forms of structure and management. In Managing the Modern Law Firm scholars and legal practitioners examine the latest insights from management research, to enable law firms successfully to meet the challenges of this new business environment.