The Sponsorship Handbook
The Sponsorship Handbook

Author: Pippa Collett

Publisher: John Wiley & Sons

Published: 2011-03-28

Total Pages: 264

ISBN-13: 0470979844

DOWNLOAD EBOOK

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

The Sponsor Effect
The Sponsor Effect

Author: Sylvia Ann Hewlett

Publisher: Harvard Business Press

Published: 2019-05-28

Total Pages: 215

ISBN-13: 1633695662

DOWNLOAD EBOOK

Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.

Twelve Step Sponsorship
Twelve Step Sponsorship

Author: Hamilton B.

Publisher: Simon and Schuster

Published: 2009-09-29

Total Pages: 288

ISBN-13: 1592857663

DOWNLOAD EBOOK

Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Sponsorship is a rich and enduring part of tradition of Alcoholics Anonymous. Twelve Step Sponsorship delivers both the theory and practice--how to do it and why--in a clear, step-by-step presentation. Written by the author of Getting Started in AA, a widely acclaimed guide for the newcomer to the program of AA, Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Twelve Step Sponsorship includes informative sections that deal with: finding a sponsor and being a sponsor. Twelve Step Sponsorship offers a welcome reinforcement to the tradition of "passing it on" from one generation of sponsors to the next.

Things My Sponsor Taught Me
Things My Sponsor Taught Me

Author: Paul H.

Publisher: Hazelden Publishing

Published: 1987-06-01

Total Pages: 80

ISBN-13: 9780894864445

DOWNLOAD EBOOK

A sensible, effective, and practical recovery tool featuring the philosophy of Alcoholics Anonymous, quotes, slogans, and down-to-earth sponsor advice.

The Project Sponsor Guide
The Project Sponsor Guide

Author: Neil A. Love

Publisher:

Published: 2000

Total Pages: 0

ISBN-13: 9781880410158

DOWNLOAD EBOOK

Annotation Project sponsors can have a tremendous impact on the success of key projects. However, in reality, they miss the mark and are often uninvolved or over-involved and confused about their roles. The purpose of this guide is to help managers add value as sponsors of cross-functional projects; including development projects, information system projects, organizational change projects, and process improvement projects. Section I explains the roles of the project sponsor as mentor, catalyst, motivator, barrier buster, boundary manager, and liaison to senior management. Key tasks of the project sponsor are explained, including how to effectively set up a project team and how to support the team throughout the project cycle. Section II identifies over 20 common project team problems that arise, and provides alternate solutions for dealing with them. The Appendix provides some helpful tools to increase team effectiveness and, therefore, project performance. This to-the-point and quick reading for today's busy executives and managers is a one-of-a-kind source that describes the unique and challenging support that executives and managers must provide to be effective sponsors of project teams. It's intended for executives and middle managers who will be, or are, sponsors of a project, particularly cross-functional projects. It is also helpful reading for facilitators and project leaders.

The Sponsor
The Sponsor

Author: Erik Barnouw

Publisher: Transaction Publishers

Published:

Total Pages: 242

ISBN-13: 1412839130

DOWNLOAD EBOOK

On the television sponsors.

Forget a Mentor, Find a Sponsor
Forget a Mentor, Find a Sponsor

Author: Sylvia Ann Hewlett

Publisher: Harvard Business Review Press

Published: 2013-09-10

Total Pages: 248

ISBN-13: 1422187160

DOWNLOAD EBOOK

Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.

Sponsorship in Marketing
Sponsorship in Marketing

Author: T. Bettina Cornwell

Publisher: Routledge

Published: 2020-03-11

Total Pages: 224

ISBN-13: 1000036863

DOWNLOAD EBOOK

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Project Sponsorship
Project Sponsorship

Author: Randall L. Englund

Publisher: John Wiley & Sons

Published: 2006-04-27

Total Pages: 225

ISBN-13: 0787985171

DOWNLOAD EBOOK

Project Sponsorship—which includes case studies, checklists, and action plans—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders in the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.