The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

Author: Gabe Zichermann

Publisher: McGraw Hill Professional

Published: 2013-03-29

Total Pages: 257

ISBN-13: 0071808329

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THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll learn how top companies: Recruit and retain the best talent from the gamer generation and beyond Train employees and drive excellence with noncash incentives Cut through the market noise and ignite consumer sales growth Generate unprecedented customer loyalty without breaking the bank Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business. As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup. You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs. It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid. If you're going to play the game, this is how you play it. To win. Praise for The Gamification Revolution: "For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, and author of the New York Times bestseller By Invitation Only "In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The Gamification Revolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU "From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helped the Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute "Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor


The Gamification of Work

The Gamification of Work

Author: Emmanuelle Savignac

Publisher: John Wiley & Sons

Published: 2017-02-21

Total Pages: 212

ISBN-13: 1786301237

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Despite the traditional opposition between play and work, games and their structure are increasingly used in workplaces. This phenomenon of using game elements or mechanisms in other contexts than games is named “gamification”. In workplaces, the gamification is supposed to abolish the separation between work and leisure or between constraint and pleasure. This book reviews a century of game theories in the social sciences and analyzes the uses of games in workplaces. We critically question the explicit functions (learning, experimentation…) which are supposed to be conveyed by games. Finally, we show that game, understood as a structure, could have efficient social functions in the workplace.


The Business of Gamification

The Business of Gamification

Author: Mikolaj Dymek

Publisher: Routledge

Published: 2016-09-13

Total Pages: 318

ISBN-13: 131758144X

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At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today. The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general? This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.


Organizational Ethics

Organizational Ethics

Author: Craig E. Johnson

Publisher: SAGE Publications

Published: 2020-12-28

Total Pages: 635

ISBN-13: 154439537X

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With an interdisciplinary focus, Organizational Ethics equips students with the knowledge and skills they need to make a positive impact in a variety of workplaces. Author Craig E. Johnson builds the text around interdependent levels of organizational behavior, examining ethics at the individual, group, and organizational levels. Self-assessments, reflection features, and application projects give students ample opportunity to practice their ethical reasoning abilities. The Fifth Edition includes over 25 new case studies on current events and prominent figures, 24 new self-assessments, and new discussions on topics such as cross-cultural ethical conflict and organizational virtue.


Electronic Governance and Open Society: Challenges in Eurasia

Electronic Governance and Open Society: Challenges in Eurasia

Author: Andrei Chugunov

Publisher: Springer Nature

Published: 2020-01-22

Total Pages: 461

ISBN-13: 3030392961

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This book constitutes the refereed proceedings of the 6th Conference on Electronic Governance and Open Society: Challenges in Eurasia, EGOSE 2019, held in St. Petersburg, Russia, in November 2019. The 32 revised full papers were carefully reviewed and selected from 82 submissions. The papers are organized in topical sections on smart city;digital government, society and economy; digital intelligence, data science and cybercrime; social networking and media.


HCI International 2020 - Posters

HCI International 2020 - Posters

Author: Constantine Stephanidis

Publisher: Springer Nature

Published: 2020-07-11

Total Pages: 762

ISBN-13: 3030507327

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The three-volume set CCIS 1224, CCIS 1225, and CCIS 1226 contains the extended abstracts of the posters presented during the 21st International Conference on Human-Computer Interaction, HCII 2020, which took place in Copenhagen, Denmark, in July 2020.* HCII 2020 received a total of 6326 submissions, of which 1439 papers and 238 posters were accepted for publication in the pre-conference proceedings after a careful reviewing process. The 238 papers presented in these three volumes are organized in topical sections as follows: Part I: design and evaluation methods and tools; user characteristics, requirements and preferences; multimodal and natural interaction; recognizing human psychological states; user experience studies; human perception and cognition. -AI in HCI. Part II: virtual, augmented and mixed reality; virtual humans and motion modelling and tracking; learning technology. Part III: universal access, accessibility and design for the elderly; smartphones, social media and human behavior; interacting with cultural heritage; human-vehicle interaction; transport, safety and crisis management; security, privacy and trust; product and service design. *The conference was held virtually due to the COVID-19 pandemic.


Between Truth and Power

Between Truth and Power

Author: Julie E. Cohen

Publisher: Oxford University Press

Published: 2019

Total Pages: 377

ISBN-13: 0190246693

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This work explores the relationships between legal institutions and political and economic transformation. It argues that as law is enlisted to help produce the profound economic and sociotechnical shifts that have accompanied the emergence of the informational economy, it is changing in fundamental ways.


Digitalization in Industry

Digitalization in Industry

Author: Uli Meyer

Publisher: Springer Nature

Published: 2019-11-14

Total Pages: 293

ISBN-13: 3030282589

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This book traces how the current wave of industrial digitalization relates to processes of domination and emancipation. It aims to counter techno-deterministic narratives that would connect a perceived new ‘industrial revolution’ with clear-cut societal consequences. In order to do this, the volume intervenes into three ongoing discussions which pertain to emancipation and domination in the workplace, promises of emancipation through digital fabrication, and the idea of emancipating, configuring, and infrastructuring the users of industrial products. Within this framework it addresses topics including democratic participation, management thinking, gamification, the maker movement, reshoring, digital platforms, and the automation of healthcare.


Creativity for Innovation Management

Creativity for Innovation Management

Author: Ina Goller

Publisher: Taylor & Francis

Published: 2023-07-28

Total Pages: 383

ISBN-13: 1000909026

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Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship. The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking. This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work. Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.


Diversifying Barbie and Mortal Kombat: Intersectional Perspectives and Inclusive Designs in Gaming

Diversifying Barbie and Mortal Kombat: Intersectional Perspectives and Inclusive Designs in Gaming

Author: Yasmin B. Kafai

Publisher: Lulu.com

Published: 2016

Total Pages: 320

ISBN-13: 1365830268

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In Diversifying Barbie and Mortal Kombat, the third edited volume in the series that includes From Barbie to Mortal Kombat and Beyond Barbie and Mortal Kombat, we expand the discussions on gender, race, and sexuality in gaming. We include intersectional perspectives on the experiences of diverse players, non-players and designers and promote inclusive designs for broadening access and participation in gaming, design and development. Contributors from media studies, gender studies, game studies, educational design, learning sciences, computer science, and game development examine who plays, how they play, where and what they play, why they play (or choose not to play), and with whom they play. This volume further explores how we can diversify access, participation and design for more inclusive play and learning.