Advertising and the World Wide Web
Advertising and the World Wide Web

Author: David W. Schumann

Publisher: Psychology Press

Published: 1999-04-01

Total Pages: 359

ISBN-13: 1135672369

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The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

Web Advertising
Web Advertising

Author: Anja Janoschka

Publisher: John Benjamins Publishing

Published: 2004-12-23

Total Pages: 246

ISBN-13: 9027294887

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This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Using Google AdWords and AdSense, Enhanced Edition
Using Google AdWords and AdSense, Enhanced Edition

Author: Michael Miller

Publisher: Pearson Education

Published: 2011-08-29

Total Pages: 350

ISBN-13: 0132929821

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*** This USING Google AdWords and AdSense book is enhanced with nearly 3 hours of FREE step-by-step VIDEO TUTORIALS and AUDIO SIDEBARS! *** USING Google AdWords and AdSense is a media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! EVERY chapter has multiple video and audio files integrated into the learning material which creates interactive content that works together to teach everything mainstream Google AdWords and AdSense users need to know. You’ll Learn How to: - Use Pay-per-Click Advertising - Make Money from your Website - Add AdSense for Content or Search to Your Website - Add AdSense for Feed to your Blogs - Use AdSense for Mobile Content or Domains - Earn Sales Commissions from the Google Affiliate Network - Monitor Your AdSense Performance and Increase Revenue - Use Google AdWords with Ads, Bidding, Price, Keywords, Custom Landing Page, Search Engine Marketing, and YouTube - Deal with Click Fraud - Monitor and Improve Your Campaign’s Performance Examples of Topics Covered in VIDEO TUTORIALS, which Walk You Through Tasks You’ve Just Got to See! - Learn how to place AdSense ads on your website and, most importantly, how to make money with those ads! - Earn ad revenue money by using AdSense to place ads on your blog feed! - Learn how to create strong AdWords ads that both desktop and mobile users will click! Examples of Topics Covered in AUDIO SIDEBARS, which Deliver Insights Straight From the Experts! - Learn how to focus your bidding strategy so that you get the right keywords for your ads! - Get the skinny on how search engine marketing works! - Learn how to monitor your AdSense performance with web analytics! Please note that due to the incredibly rich media included in your Enhanced eBook, you may experience longer download times. Please be patient while your product is delivered. This Enhanced eBook has been developed to match the Apple Enhanced eBook specifications for the iPad and may not render well on older iPhones or iPods or perform on other devices or reader applications.

Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

Author: Oktaviana Purnamasari

Publisher: Springer Nature

Published: 2023-12-14

Total Pages: 307

ISBN-13: 2384760165

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This is an open access book. The 1st International Conference On Research in Communication and Media (ICORCOM)is an international conference organized by Institute of Research and Community Services (LPPM), University of Muhammadiyah Jakarta, to discuss the most recent scientific studies in the field of communication and media in Indonesia and around the world. The theme raised in ICORCOM is Today's Global Transformation in Communication and Media Studies. It is known that the science of communication and media is very dynamic and always develops according to the times and existing technology. So it is hoped that through this ICORCOM it can contribute to updating information and studies related to communication and media studies. With the theme Today's Global Transformation in Communication and Media Studies, we encourage scholars to answer key questions related to developments taking place in communication fields such as public relations, advertising, broadcasting, and many others. ICORCOM will be a forum that actively engages students in conference as well as other scientific competitions. The findings and recommendations made at this international forum will have a significant impact on the advancement of science and practice in related industries. As a result, the beneficiaries of this forum are not only important for academics and students, but also for other stakeholders such as government, practitioners, policymakers, and others.

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Author: Eastin, Matthew S.

Publisher: IGI Global

Published: 2010-07-31

Total Pages: 770

ISBN-13: 1605667935

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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

Internet Marketing, SEO & Advertising
Internet Marketing, SEO & Advertising

Author: Nicolae Sfetcu

Publisher: MultiMedia Publishing

Published: 2014-04-15

Total Pages: 166

ISBN-13:

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A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits. Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. Online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.

Black Ops Advertising
Black Ops Advertising

Author: Mara Einstein

Publisher: OR Books

Published: 2016-09-01

Total Pages: 248

ISBN-13: 1682190439

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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Advertising
Advertising

Author: Chris Wharton

Publisher: Routledge

Published: 2014-12-05

Total Pages: 447

ISBN-13: 1135043566

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Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

Health Services Marketing
Health Services Marketing

Author: Richard K. Thomas

Publisher: Springer Science & Business Media

Published: 2007-10-30

Total Pages: 170

ISBN-13: 0387736069

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For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.

Using Microsoft FrontPage 2000
Using Microsoft FrontPage 2000

Author: Dennis Jones

Publisher: Que Publishing

Published: 1999

Total Pages: 1246

ISBN-13: 9780789719102

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Special Edition Using Microsoft FrontPage 2000 is an all-in-one guide to designing, creating, and publishing on the World Wide Web and on intranets with the leading tool on the market. The book fully documents the product and its features, but it also gives you a solid foundation in the principles of planning and design. More advanced coverage shows you how to integrate Web sites with databases and add Dynamic HTML, XML, and Java applets to your Web sites.