The Focus Group Research Handbook
The Focus Group Research Handbook

Author: Holly Edmunds

Publisher: McGraw Hill Professional

Published: 2000-05-22

Total Pages: 290

ISBN-13: 0071394532

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The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

The Handbook for Focus Group Research
The Handbook for Focus Group Research

Author: Thomas L Greenbaum

Publisher: SAGE

Published: 1998

Total Pages: 284

ISBN-13: 9780761912538

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As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.

The Focus Group Research Handbook
The Focus Group Research Handbook

Author: Holly Edmunds

Publisher: Contemporary Books

Published: 1999

Total Pages: 276

ISBN-13: 9780844202884

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A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process.

Focus Groups
Focus Groups

Author: Richard A. Krueger

Publisher: SAGE

Published: 2000-04-26

Total Pages: 238

ISBN-13: 9780761920717

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`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Focus Groups for the Social Science Researcher
Focus Groups for the Social Science Researcher

Author: Jennifer Cyr

Publisher: Cambridge University Press

Published: 2019-03-28

Total Pages: 145

ISBN-13: 1107189160

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In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.

The Focus Group Guidebook
The Focus Group Guidebook

Author: David L. Morgan

Publisher: SAGE

Published: 1998

Total Pages: 124

ISBN-13: 9780761908180

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The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.

Focus Groups
Focus Groups

Author: David W. Stewart

Publisher: SAGE

Published: 2007

Total Pages: 204

ISBN-13: 9780761925835

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The Handbook of Group Research and Practice
The Handbook of Group Research and Practice

Author: Susan A. Wheelan

Publisher: SAGE

Published: 2005-06

Total Pages: 616

ISBN-13: 9780761929581

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Organized into six practical sections relating theory to application from an historical perspective, this text offers contributions from international scholars and practitioners who reflect the diversity of this field.

Moderating Focus Groups
Moderating Focus Groups

Author: Richard A. Krueger

Publisher: SAGE

Published: 1998

Total Pages: 140

ISBN-13: 9780761908210

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Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.

Focus Group Interviews in Education and Psychology
Focus Group Interviews in Education and Psychology

Author: Sharon Vaughn

Publisher: SAGE

Published: 1996-01-18

Total Pages: 188

ISBN-13: 9780803958937

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In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.