Introduction to Business

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.


Entrepreneurs Who Changed History

Entrepreneurs Who Changed History

Author: DK

Publisher: Penguin

Published: 2020-09-15

Total Pages: 963

ISBN-13: 0744036119

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Whether titans of industry, influential business leaders, or creators of history's most recognizable brands, these entrepreneurs had the vision, innovation, and ruthless determination to make their marks on our society in indelible ways. Boldly illustrated and comprehensive in its scope and depth, Entrepreneurs Who Changed History profiles more than 90 industry leaders across the world and throughout the ages - from the enterprising bankers of the medieval world and the merchants of an empire to the titans of industry and the geniuses of Silicon Valley. Combining accessible text with specially-commissioned illustrated portraits in a range of bold artwork styles, photographs, and infographics, entries showcase each individual in a fresh, visual way. The towering personalities behind some of history's most recognizable brands and companies - their ruthlessness, tenacity, creativity, and sheer grit - are all brought to vivid life. Profiling the kings and queens of commerce and trade, Entrepreneurs Who Changed History features the familiar faces of Vanderbilt and Rockefeller, Ford and Ferrari, Gates and Zuckerberg, alongside lesser-known figures such as the enterprising women of colonial America, the emancipated enslaved people who became millionaires against all odds, and the individuals powering today's emerging economies.


Masters of Scale

Masters of Scale

Author: Reid Hoffman

Publisher: Crown Currency

Published: 2021-09-07

Total Pages: 305

ISBN-13: 0593239083

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What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.


A Dozen Lessons for Entrepreneurs

A Dozen Lessons for Entrepreneurs

Author: Tren Griffin

Publisher: Columbia University Press

Published: 2017-11-21

Total Pages: 397

ISBN-13: 023154569X

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A Dozen Lessons for Entrepreneurs shows how the insights of leading venture capitalists can teach readers to create a unique approach to building a successful business. Through profiles and interviews of figures such as Bill Gurley of Benchmark Capital, Marc Andreesen and Ben Horowitz of Andreesen Horowitz, and Jenny Lee of GGV Capital, Tren Griffin draws out the fundamental lessons from their ideas and experiences. Entrepreneurs should learn from past successes but also be prepared to break new ground. While there are best practices, there is no single recipe they should follow. By better understanding the views and experiences of a wide range of successful venture capitalists and entrepreneurs, readers can discern which of many possible paths will lead to success. With insight and verve, Griffin argues that innovation and best practices are discovered by the experimentation of entrepreneurs as they establish the evolutionary fitness of their business. The products and services created through this experimentation that have greater fitness survive, and less-fit products and services die. Entrepreneurs have always experimented when creating or altering a business. What is different today is the existence of modern tools and systems that allow experiments to be conducted more cheaply and rapidly than ever before. Griffin shows that listening to what the best venture capitalists have to say is invaluable for entrepreneurs. Their experiences, if studied carefully, teach bedrock methods and guiding principles for approaching business.


American Entrepreneur

American Entrepreneur

Author: Larry Schweikart

Publisher: Amacom Books

Published: 2010

Total Pages: 535

ISBN-13: 9780814414118

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Weaving together vivid narrative with economic analysis, "American Entrepreneur" vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen.


Mississippi Entrepreneurs

Mississippi Entrepreneurs

Author: Polly Dement

Publisher: Univ. Press of Mississippi

Published: 2014-06-17

Total Pages: 418

ISBN-13: 1626741239

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The stories in Mississippi Entrepreneurs collectively draw attention to the tenacious and courageous journeys of Mississippi men and women who risk fortune and futures to create successful enterprises. Most tell “how they did it” uniquely and in their own words, bringing to life their entrepreneurial spirits. Family members and former colleagues pick up the storyline for legendary entrepreneurs who have passed on, recalling vividly the characteristics that set them apart from the competition. Usually a passion for creation inspired these go-getters—whether casting red-hot liquid steel into industrial products (Fred Wile, Meridian); constructing buildings (Roy Anderson III, Gulfport; Bill Yates Jr., Philadelphia; and William Yates III, Biloxi); making agricultural products grow (Janice and Allen Eubanks, Lucedale; and Mike Sanders, Cleveland); delivering and installing furniture (Johnnie Terry, Jackson); using technology to improve systems (John Palmer and Joel Bomgar, and Toni and Bill Cooley, Jackson; and Billy and Linda Howard, Laurel); expanding food operations (Dr. S. L. Sethi, Jackson; and Don Newcomb, Oxford); or sharing the sheer love of music (Hartley Peavey, Meridian), food (Robert St. John, Hattiesburg), art (Erin Hayne and Nuno Gonçalves Ferreira, Jackson), or books (John Evans, Jackson; and Richard Howorth, Oxford). Social and cultural entrepreneurs made their marks as well, including those focused on social justice (Martha Bergmark, Jackson); access to health care (Aaron Shirley, Jackson); and public education (Jack Reed, Tupelo). Few if any books have focused exclusively on this aspect of the state's history. Altogether the stories, accompanied by seventy black-and-white photographs, illustrate common traits, including plentiful vision, fierce drive, willingness to take risks and change for a better way, the ability to innovate, solve problems, and turn luck (both good and bad) to advantage. Most of these entrepreneurs generously share the rewards of their hard work and ingenuity with their communities.


Think Bigger

Think Bigger

Author: Michael W. Sonnenfeldt

Publisher: John Wiley & Sons

Published: 2017-09-25

Total Pages: 53

ISBN-13: 1119426316

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What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. That's exactly what Michael W. Sonnenfeldt—an accomplished entrepreneur—has done here in this ground-breaking book. Drawing on the wisdom, insight and experience of members of TIGER 21 (The Investment Group for Enhanced Results in the 21st Century), and supplementing that with additional research and interviews, Sonnenfeldt offers real-world guidance and often counter-intuitive advice and conclusions. Among the things you'll learn are: Why grit and focus trump intelligence just about every time. Why having—and listening to— a wise mentor will create shortcuts to getting more done. What you need to do to avoid getting in your own way. And why. 'Shirtsleeves to shirtsleeves in three generations' can be avoided by taking some simple, commonsense steps. Think BIGGER will inspire you, no matter where you are in your business career. It will also show you that the skills you use to grow wealth can be applied to making the world a better place. Your success can benefit others. Michael W. Sonnenfeldt is the founder and chairman of TIGER 21, the premier peer-to-peer learning network for high-net-worth first generation wealth creators in North America and London. He is an accomplished serial entrepreneur, philanthropist and most excited that all of his proceeds from this book will support the TIGER 21 Foundation for young entrepreneurs.


Most Successful Female Entrepreneurs of India

Most Successful Female Entrepreneurs of India

Author: Grishma Vijay, Capt. Shekhar Gupta

Publisher: Notion Press

Published: 2020-01-07

Total Pages: 344

ISBN-13: 1647336864

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Most Successful Female Entrepreneurs of India is a collection of life lessons of successful women from various walks of life from India. It is a perfect guide for upcoming entrepreneurs and for all those who are striving to achieve their goals. It covers successful women entrepreneurs of sectors ranging from the army to the aviation industry, from astrology to accountancy, from blogging to car racing, from management to consulting, to name a few. This book strives to represent the passion, hard work, dedication and immortal spirit of all the women entrepreneurs. It covers the journeys from hardships to reaching heights, from 9-to-5 jobs to being one’s own boss, from being victims of domestic violence to being winners of prestigious awards. Most Successful Female Entrepreneurs of India not only acts as motivation tonic but also as a referral guide for the readers. By showing the difficulties and the challenges faced by these women, it hopes to show through their examples that we must continue our efforts until we taste success.


The Psychology of Entrepreneurship

The Psychology of Entrepreneurship

Author: J. Robert Baum

Publisher: Psychology Press

Published: 2014-04-16

Total Pages: 433

ISBN-13: 1317613791

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Entrepreneurship is essential for international social and economic well-being, as new ventures are the dominant source of job creation, market innovation, and economic growth in many societies. In this book, a noted group of researchers use findings, methods, and theories of modern psychology as the basis for gaining important, new insights into entrepreneurship-and into the hearts and minds of the talented, passionate professionals who create new business ventures. The Psychology of Entrepreneurship, a volume in the SIOP Organizational Frontiers Series, is the first book written about the psychology of entrepreneurship, and includes over 60 research questions to guide industrial organizational psychology, organizational behavior, and entrepreneurship research about entrepreneurs. It seeks to answer questions such as, how and why do some people, but not others, recognize opportunities, decide to start new ventures, and organize successful, rapidly growing new ventures? Some topics addressed include: methods to help researchers explore the domain of entrepreneurship research; the entire process of starting a new business; characteristics of the individual entrepreneur; the history of entrepreneurship education; the cross-cultural effects of entrepreneurship; and the viewpoints of seasoned psychologists who analyze current entrepreneurship research methods. This book will appeal to teachers, students, and researchers in the areas of industrial organizational psychology, organizational behavior, entrepreneurship, and management.