Happy Company
Happy Company

Author: Can Akdeniz

Publisher: Can Akdeniz

Published: 2013-10-03

Total Pages: 170

ISBN-13: 1492861502

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Google, Facebook, Zappos, Amazon, Coca Cola, Ernst & Young, VW, Nike, Apple, 3M, GE, and Intuit: Something unites all of these high profile companies in an essential way - a new business philosophy. They have earned such spectacular success and respect by setting happiness as a primary goal, knowing that with a foundation of joy, creativity, and excitement, nothing is impossible. In Happy Company, Can Akdeniz shows that the mentality and strategy of successful businesses has changed forever. He explains the new philosophy, and shares 14 strategies and methodologies for creating a culture of happiness, and explains the impact that such an ideological shift can have. By learning from this book, you can draw on relevant inspiration from these global icons and apply it to your own business model & strategy, to begin experiencing the same success, respect, and loyalty that they have enjoyed for years. Happy company will teach you a vast array of topics, including: Company vision management Developing employee and consumer loyalty Maximizing stakeholder trust and support Standing out from the competition Sustainable and realistic approaches to building company happiness Spreading the "happiness effect" to all corners of your business Inspiring workers and motivation techniques Creative compensation strategies The role of companies within the community The importance of visionary and inspiring leadership How happiness leads to profits and success How profits do not necessarily lead to happiness Dozens of real world examples of successful happiness strategies An introduction to short-term vs. long-term thinking The new paradigm of a company as a happiness machine An outline of healthy workplace guidelines to maximize productivity and employee satisfaction How social contributions increase happiness Tips for increasing consumer satisfaction and guaranteeing loyalty New approaches to customer service Out of the box leadership strategies Guidelines for Infrastructure evolution Work-Life Balance Techniques The importance of company reputation Boosting job control and employee independence How to use old techniques for new challenges Possible issues and limitations for pursuing company happiness The obstacles to company happiness and the tools to get around them Knowing your limitations and maximizing the potential for improvement

No Logo
No Logo

Author: Naomi Klein

Publisher: Vintage Canada

Published: 2009-11-24

Total Pages: 529

ISBN-13: 0307399095

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The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.

Faceless
Faceless

Author: Alyssa Sheinmel

Publisher: Scholastic UK

Published: 2016-01-07

Total Pages: 305

ISBN-13: 191065535X

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When Maisie is struck by lightning, her face is partially destroyed. She's lucky enough to get a face transplant, but how do you live your life when you can't even recognize yourself any more? She was a runner, a girlfriend, a good student ... a normal girl. Now, after a single freak accident, all that has changed. As Maisie discovers how much her looks did and didn't shape her relationship to the world, she has to redefine her own identity, and figure out what 'lucky' really means.

Start Your Own Green Business
Start Your Own Green Business

Author: Entrepreneur Press

Publisher: Entrepreneur Press

Published: 2009-03-01

Total Pages: 210

ISBN-13: 161308076X

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Do you have a go green or go home attitude? If so, you’ve got the right outlook for today’s business world. Discover how to establish your business as a green business—starting at the ground level, and starting now! From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more! • Discover your business and your green competitive edge • Create a sustainable business model—no matter what business you choose • Get funding from green lenders • Manage your company’s carbon footprint • Incorporate practical and innovative, earth-friendly solutions at every stage • Establish an environmentally responsible business culture • Use effective marketing to capture customers and keep them coming back • And more Plus, gain innovative insights, ideas, and concepts from 22 successful green businesses! Take the high road to success—start your green business today!

The Public Company Transformed
The Public Company Transformed

Author: Brian Cheffins

Publisher: Oxford University Press

Published: 2018-09-28

Total Pages: 452

ISBN-13: 0190640340

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For decades, the public company has played a dominant role in the American economy. Since the middle of the 20th century, the nature of the public company has changed considerably. The transformation has been a fascinating one, marked by scandals, political controversy, wide swings in investor and public sentiment, mismanagement, entrepreneurial verve, noisy corporate "raiders" and various other larger-than-life personalities. Nevertheless, amidst a voluminous literature on corporations, a systematic historical analysis of the changes that have occurred is lacking. The Public Company Transformed correspondingly analyzes how the public company has been recast from the mid-20th century through to the present day, with particular emphasis on senior corporate executives and the constraints affecting the choices available to them. The chronological point of departure is the managerial capitalism era, which prevailed in large American corporations following World War II. The book explores managerial capitalism's rise, its 1950s and 1960s heyday, and its fall in the 1970s and 1980s. It describes the American public companies and executives that enjoyed prosperity during the 1990s, and the reversal of fortunes in the 2000s precipitated by corporate scandals and the financial crisis of 2008. The book also considers the regulation of public companies in detail, and discusses developments in shareholder activism, company boards, chief executives, and concerns about oligopoly. The volume concludes by offering conjectures on the future of the public corporation, and suggests that predictions of the demise of the public company have been exaggerated.

Stop Listening to the Customer
Stop Listening to the Customer

Author: Adam Ferrier

Publisher: John Wiley & Sons

Published: 2020-01-17

Total Pages: 157

ISBN-13: 0730370615

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Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.

Brewing Up a Business
Brewing Up a Business

Author: Sam Calagione

Publisher: John Wiley & Sons

Published: 2011-02-08

Total Pages: 318

ISBN-13: 0470942312

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Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.