We are all familiar with the brands advertised in the media today. Yet, many of us do not know how to create our own brand to promote our product or service. So this book will help you to discover the essentials necessary for building and creating a profitable brand.This book will help you to understand Cybersecurity. It will be a guide for you in realizing the importance of Cybersecurity in your life.
Written by a professor of computer science and a reference librarian, this guide covers basic browser usage, e-mail, and discussion groups; discusses such Internet staples as FTP and Usenet newsgroups; presents and compares numerous search engines; and includes models for acquiring, evaluating, and citing resources within the context of a research project. The emphasis of the book is on learning how to create search strategies and search expressions, how to evaluate information critically, and how to cite resources. All of these skills are presented as within the context of step-by-step activities designed to teach basic Internet research skills to the beginner and to hone the skills of the seasoned practitioner.
THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. • Discover how to grow your online business for short, medium and long term growth • Find out how to acquire, retain and understand your customers • Use cost-effective sales, marketing and social media to build revenue and profile • Understand how to shape the customer journey and convert browsers into buyers • Ensure technology works for you by using the right platforms and software Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more. Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online.
The Second Edition of the Best Damn Firewall Book Period is completely revised and updated to include all of the most recent releases from Microsoft, Cisco, Juniper Network, and Check Point. Compiled from the best of the Syngress firewall library and authored by product experts such as Dr. Tom Shinder on ISA Server, this volume is an indispensable addition to a serious networking professionals toolkit. Coverage includes migrating to ISA Server 2006, integrating Windows Firewall and Vista security into your enterprise, successfully integrating Voice over IP applications around firewalls, and analyzing security log files. Sections are organized by major vendor, and include hardware, software and VPN configurations for each product line. New to this Edition: Microsoft firewall protection, from Windows Firewall to ISA Server 2006 Cisco PIX Version 7, including VPN configuration and IDS Analyzing Firewall Logs and Reports VoIP and Firewall Bypassing
When Imran Awan, an IT aide for Congresswoman Debbie Wasserman Schultz (D-FL), was arrested by the FBI as he tried to fly away to Pakistan, the media didn’t know what to make of the story. Was this just a bank fraud case or something more? Why was this team of congressional IT administrators paid chief-of-staff-level salaries? Why did they provide fraudulent data to Capitol Police? How had they evaded background checks? As facts emerged, it became frighteningly clear this case was really about a spy ring that operated in the offices of more than 40 members of Congress, all Democrats. By following the digital tracks of this group of IT aides, Spies in Congress uncovers a real-life international spy thriller and unearths a shocking reality the U.S. government would rather we didn’t know. Much of the media clearly wants to protect the party they favor, and the members of Congress involved don’t want to pay a political price. Even the Republican leadership in Congress has been reluctant to hold hearings or to ensure that an ethics investigation take place. We can still insist on an honest ending, but to do that, we need to come to terms with what’s in this book.
Cybersecurity threats are on the rise. As a leader, you need to be prepared to keep your organization safe. Companies are investing an unprecedented amount of money to keep their data and assets safe, yet cyberattacks are on the rise--and the problem is worsening. No amount of technology, resources, or policies will reverse this trend. Only sound governance, originating with the board, can turn the tide. Protection against cyberattacks can't be treated as a problem solely belonging to an IT or cybersecurity department. It needs to cast a wide and impenetrable net that covers everything an organization does--from its business operations, models, and strategies to its products and intellectual property. And boards are in the best position to oversee the needed changes to strategy and hold their companies accountable. Not surprisingly, many boards aren't prepared to assume this responsibility. In A Leader's Guide to Cybersecurity, Thomas Parenty and Jack Domet, who have spent over three decades in the field, present a timely, clear-eyed, and actionable framework that will empower senior executives and board members to become stewards of their companies' cybersecurity activities. This includes: Understanding cyber risks and how best to control them Planning and preparing for a crisis--and leading in its aftermath Making cybersecurity a companywide initiative and responsibility Drawing attention to the nontechnical dynamics that influence the effectiveness of cybersecurity measures Aligning the board, executive leadership, and cybersecurity teams on priorities Filled with tools, best practices, and strategies, A Leader's Guide to Cybersecurity will help boards navigate this seemingly daunting but extremely necessary transition.
Harden your business against internal and external cybersecurity threats with a single accessible resource. In 8 Steps to Better Security: A Simple Cyber Resilience Guide for Business, cybersecurity researcher and writer Kim Crawley delivers a grounded and practical roadmap to cyber resilience in any organization. Offering you the lessons she learned while working for major tech companies like Sophos, AT&T, BlackBerry Cylance, Tripwire, and Venafi, Crawley condenses the essence of business cybersecurity into eight steps. Written to be accessible to non-technical businesspeople as well as security professionals, and with insights from other security industry leaders, this important book will walk you through how to: Foster a strong security culture that extends from the custodial team to the C-suite Build an effective security team, regardless of the size or nature of your business Comply with regulatory requirements, including general data privacy rules and industry-specific legislation Test your cybersecurity, including third-party penetration testing and internal red team specialists Perfect for CISOs, security leaders, non-technical businesspeople, and managers at any level, 8 Steps to Better Security is also a must-have resource for companies of all sizes, and in all industries.
