The Expert's Edge: Become the Go-To Authority People Turn to Every Time
The Expert's Edge: Become the Go-To Authority People Turn to Every Time

Author: Ken Lizotte

Publisher: McGraw Hill Professional

Published: 2008-01-16

Total Pages: 290

ISBN-13: 0071662197

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You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media. Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman! What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen? The answer is Yes-if you've got The Expert's Edge. An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”: 1. Publish articles and books 2. Speak regularly to groups and companies 3. Inspire with “fresh” thinking 4. Attract ongoing media attention 5. Leverage the Internet creatively Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up. No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.

The Speaker's Edge
The Speaker's Edge

Author: Ken Lizotte

Publisher: Maven House

Published: 2016-07-12

Total Pages: 217

ISBN-13: 193854837X

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Speakers for business and nonprofit events are sought out every day by meeting planners and program directors. Those who get the call are typically those who fill a specific need and can boast appropriate credentials and experience. The Speaker's Edge shows you how to land these speaking engagements, especially ones that pay. This comprehensive book covers all the conventional means for locating and winning speaking engagements as well as clever, innovative tactics practiced by the most successful veteran speakers. You'll learn how to: Position yourself as the go-to thought leader in your field of expertise; Use effective tools to highlight your speaker value, including videos, speaker sheets, and speaker bureaus; Consider a variety of speaking opportunities, such as serving on panels, hosting events, and participating in webinars; Locate attractive speaking venues, and successfully use the proposal systems such venues require; Consider what volunteering for pro bono gigs offer as venues for practice and visibility; Negotiate great deals, including setting fees, requesting expenses, and offering options to meeting planners; Maximize your speaking experience, including selling products, arranging follow-up gigs, and soliciting referrals. By employing the recommendations in this book, you will elevate your speaking career and and business to new heights.

Determining Leadership Potential
Determining Leadership Potential

Author: Kimberly Janson

Publisher: Taylor & Francis

Published: 2022-08-25

Total Pages: 180

ISBN-13: 1000631346

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We are in the midst of a leadership crisis that is derailing business success, and it’s time to get rigorous about talent. This book will show you how, with an effective and consistent framework, to help galvanize decision-makers around leadership potential. Time and time again, organizations place too many leaders in roles they are not a good fit for. The financial, strategic, and human costs of poor leadership are staggering and unnecessary. But organizations that effectively identify high-potential talent are likely to financially outperform those that do not do this work by a factor of 4.2 to 1, not to mention all the other positive impacts. Backed by the authors’ research, including a study with 50+ global CEOs, the insights and strategies packed into this book will help you eliminate the shocking variation that exists in how people think about determining leadership potential – and empower decision-makers to be game-changers to optimize their organizations. For too long, leadership potential has been treated as an imprecise art and inconsistently applied. CEOs, board members, senior managers, and HR professionals will welcome the thought-provoking insights and practical tools this book gives to build a pipeline of strong leaders.

Think Write Grow
Think Write Grow

Author: Grant Butler

Publisher: John Wiley & Sons

Published: 2012-02-13

Total Pages: 215

ISBN-13: 1118208196

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In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

The Highly Paid Expert
The Highly Paid Expert

Author: Debbie Allen

Publisher: Red Wheel/Weiser

Published: 2014-07-21

Total Pages: 220

ISBN-13: 1601634420

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Today, no matter what industry you’re in, it’s becoming more and more difficult to stand out from the competition and get the sale when prospects aren’t as loyal as they used to be. How do you get prospects’ attention when they are often swayed by price rather than quality? The key is to become recognized as the go-to expert in your industry, someone whom others actively seek out for top-notch information.By becoming a highly paid expert, you will: Gain a huge edge over the competition. Attract more quality clients who will pay you top dollar for your advice.Open more doors to bigger opportunities.Develop multiple streams of income sharing your knowledge with others.Dominate your industry!The expert industry has been shrouded in myth and mystery for far too long. The Highly Paid Expert finally reveals exactly how you can make a difference sharing your knowledge and get paid top dollar while doing so.

The Edge: 50 Tips from Brands that Lead
The Edge: 50 Tips from Brands that Lead

Author: Allen P. Adamson

Publisher: St. Martin's Press

Published: 2013-01-08

Total Pages: 285

ISBN-13: 1137332581

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In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that not only costs the brand money, but also costs customer support, hurting a brand's image and integrity. In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market utilizing the strategies put forth in his previous books BrandSimple and BrandDigital. Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market.

Conversations on the Edge of the Apocalypse
Conversations on the Edge of the Apocalypse

Author: David Jay Brown

Publisher: St. Martin's Press

Published: 2014-12-23

Total Pages: 287

ISBN-13: 1466888067

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In his latest interview collection, David Jay Brown has once again gathered some of the most interesting minds of today to consider the future of the human race, the mystery of consciousness, the evolution of technology, psychic phenomena, and more. The book includes conversations with celebrated visionaries and inspirational figures such as Ram Dass, Noam Chomsky, Deepak Chopra, and George Carlin. Part scientific exploration, part philosophical speculation, and part intellectual rollercoaster, the free-form discussions are original and captivating, and offer surprising revelations. Conversations on the Edge of the Apocalypse is a new look into the minds of some of our groundbreaking leaders and is the perfect gift for science fiction and philosophy fans alike.

Model Rules of Professional Conduct
Model Rules of Professional Conduct

Author: American Bar Association. House of Delegates

Publisher: American Bar Association

Published: 2007

Total Pages: 216

ISBN-13: 9781590318737

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The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Presentation Zen
Presentation Zen

Author: Garr Reynolds

Publisher: Pearson Education

Published: 2009-04-15

Total Pages: 316

ISBN-13: 0321601890

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FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.