The Experience Economy. Transforming Services through Immersive Customer Journeys
The Experience Economy. Transforming Services through Immersive Customer Journeys

Author: D. Akude

Publisher: GRIN Verlag

Published: 2024-10-08

Total Pages: 67

ISBN-13: 3389075542

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Academic Paper from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, Ghana Telecom University College, language: English, abstract: In an era where consumers increasingly seek more than mere transactions, this paper explores the critical shift from traditional service delivery to experiential engagement. This book delves into the principles of the experience economy, emphasizing the importance of creating memorable and meaningful interactions that resonate with customers. By integrating immersive technologies, innovative design, and personalized service strategies, businesses can enhance customer satisfaction, foster loyalty, and drive sustainable growth. Through case studies, practical frameworks, and actionable insights, this book provides a comprehensive guide for marketing managers, service providers, and organizations aiming to navigate the complexities of delivering exceptional customer experiences. Ultimately, it highlights the transformative power of immersive customer journeys as a key differentiator in today's competitive landscape, paving the way for businesses to thrive in a rapidly evolving marketplace.

The Experience Economy
The Experience Economy

Author: B. Joseph Pine

Publisher: Harvard Business Press

Published: 1999

Total Pages: 276

ISBN-13: 9780875848198

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

The Experience Economy, With a New Preface by the Authors
The Experience Economy, With a New Preface by the Authors

Author: B. Joseph Pine II

Publisher: Harvard Business Press

Published: 2019-12-10

Total Pages: 437

ISBN-13: 1633697983

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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Digital Luxury
Digital Luxury

Author: Wided Batat

Publisher: SAGE

Published: 2019-04-29

Total Pages: 318

ISBN-13: 1526483564

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Designing Experiences
Designing Experiences

Author: J. Robert Rossman

Publisher: Columbia University Press

Published: 2019-07-23

Total Pages: 257

ISBN-13: 0231549512

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In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.

Handbook on the Experience Economy
Handbook on the Experience Economy

Author: Jon Sundbo

Publisher: Edward Elgar Publishing

Published: 2013-09-30

Total Pages: 491

ISBN-13: 1781004226

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This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp

Customer Experience Management
Customer Experience Management

Author: Bernd H. Schmitt

Publisher: John Wiley & Sons

Published: 2010-07-09

Total Pages: 268

ISBN-13: 0471473979

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In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.

Exploring Service Science
Exploring Service Science

Author: Gerhard Satzger

Publisher: Springer

Published: 2018-09-12

Total Pages: 421

ISBN-13: 3030007138

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This book constitutes the proceedings of the 9th International Conference on Exploring Services Science, IESS 2018, held in Karlsruhe, Germany, in September 2018. The 30 papers presented in this volume were carefully reviewed and selected from 67 submissions. The book is structured in six parts, each featuring contributions describing current research in a particular domain of service science: Service Design and Innovation; Smart Service Processes; Big Data in Services; Service Topics Open Exploration; Design Science Research in Services. The book offers an extended, ICT-focused vision on services and addresses multiple relevant aspects, including underlying business models, the necessary processes and technological capabilities like big data and machine learning. The academic work showcased at the conference should help to advance service science and its application in practice.

The End of Corporate Imperialism
The End of Corporate Imperialism

Author: C. K. Prahalad

Publisher: Harvard Business Review Press

Published: 2008-11-10

Total Pages: 35

ISBN-13: 1633691411

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Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Experiential Marketing in an Age of Hyper-Connectivity
Experiential Marketing in an Age of Hyper-Connectivity

Author: Nadia Pomirleanu

Publisher: Cambridge Scholars Publishing

Published: 2022-02-22

Total Pages: 180

ISBN-13: 1527580350

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This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.